Journal of Business Management

Keyword Index

A

Adapting to family needs Developing a Scale to Measure “Comfortable Shopping Experience” in Shopping Malls [Volume 12, Issue 1, 2020, Pages 227-242]
Ad Attitude Evaluating the Effectiveness of Viral Advertising Using Experimental Design [Volume 5, Issue 3, 2013, Pages 125-144]
ADO-TCM framework Designing a Digital Content Marketing Framework to Engage Consumers with Brands on Social Media: A Bibliometric Review [Volume 14, Issue 4, 2022, Pages 573-601]
ADSL internet Determining effective characteristics on ADSL internet users’ behavior in Iran [Volume 7, Issue 2, 2015, Pages 427-444]
Advertisement Promotional Techniques in Advertisement of Unhealthy Food Product in Children Magazines [Volume 13, Issue 1, 2021, Pages 114-131]
Advertising A Survey of the Factors Affecting International Exhibition Center Branding (Case Study: Iran Fair) [Volume 3, Issue 3, 2011, Pages 71-90]
Advertising The Effect of Sales Promotion Mix and Customer Relationship Management on Brand Loyalty [Volume 5, Issue 3, 2013, Pages 1-18]
Advertising Examining the effect of advertising and sales promotions on brand equity creation (Case study: Samsung Home Appliances Brand) [Volume 7, Issue 3, 2015, Pages 643-662]
Advertising Identifying and Ranking the Factors, Affecting Advertising Creativity in Iran’s TV Commercials [Volume 7, Issue 4, 2015, Pages 823-840]
Advertising Advertising through Social Media to Influence the Customers’ Willing [Volume 9, Issue 4, 2017, Pages 736-786]
Advertising Selecting Media Mix in Advertising Campaigns: The Insurance Industry [Volume 11, Issue 4, 2019, Pages 762-781]
Advertising Designing an Effective Model of Advertising Campaigns for (Snack) Food Products [Volume 14, Issue 1, 2022, Pages 149-174]
Advertising The Effect of Persuasive Knowledge on the Attitude and Lifestyle of Organic Products Consumers; The Mediating Role of Skepticism about Advertising [Volume 14, Issue 1, 2022, Pages 175-196]
Advertising effectiveness Measuring the Effectiveness of Mellat Bank and Ma Insurance Joint Printed Advertising Using Neuromarketing [Volume 12, Issue 3, 2020, Pages 679-701]
Advertising effectiveness Designing an Effective Model of Advertising Campaigns for (Snack) Food Products [Volume 14, Issue 1, 2022, Pages 149-174]
Advertising influence Designing Metrics for Measurement of Commercial Advertising on Audiences in IRIB [Volume 2, Issue 1, 2010]
Advertising texts Identification and Classification of the Advertising Texts Features with the Focusing on Consumer Engagement Behavior: A Meta-synthesis Approach [Volume 15, Issue 3, 2023, Pages 481-505]
Affect Based Trust Survey the Effect of Personal Characteristics on Work Relations of Marketing & Sales Managers [Volume 3, Issue 1, 2011, Pages 57-130]
Affective aspect" Investigating The Effect Of Cognitive And Affective Aspects On Consumers' Behavioral Response To Online Behavioral Advertising [(Articles in Press)]
Affective commitment Investigating the Effects of Firm Affective Commitment to Loyal Customers on the Customers’ Citizenship Behavior Considering the Mediating Role of Customers’ Affective Commitment to the Firm (Case Study of Mellat Bank Branches in Neishabour City) [Volume 10, Issue 2, 2018, Pages 371-398]
After sales services quality Recognizing the items of after sales services quality and Exploring the relationships among these items and customer satisfaction in Informatics Services Corporation [Volume 2, Issue 4, 2010]
Age Group (Peer) Survey of Kid’s Behavior as a Consumer [Volume 4, Issue 3, 2012, Pages 103-120]
Agent based simulation Agent-Based Simulation of Banking Service Supply Chain Based on Service-Dominant Logic [Volume 9, Issue 3, 2017, Pages 661-688]
Agha-Jari oil and gas operation company Effects of internal marketing on employees performance: Effect of Mediator Organizational Innovation (Case study: departments within The AGHAJARI Oil and Gas Operation Company) [Volume 7, Issue 2, 2015, Pages 315-338]
AHP The Role of Brands in Purchasing Luxury Auto [Volume 4, Issue 4, 2012, Pages 1-20]
Airline Company Theoretical and Empirical Study of Determinants of Word of Mouth in Airline Companies: The Case of Iran Airline Company [Volume 5, Issue 1, 2013, Pages 41-60]
Airlines Introducing a Coopetition Model for Domestic Airlines in Iran [Volume 15, Issue 4, 2023, Pages 646-668]
Aker Model Impact of Media and Non-Media Advertising on Brand Equity (Case Study Brand Pars Khazar) [Volume 4, Issue 4, 2012, Pages 107-126]
Albercht Model. Organizational Intelligence: Comparative Survey between Private and Governmental banks [Volume 3, Issue 3, 2011, Pages 131-146]
Alliance goal alignment Identifying and Explaining Key Enabling Factors to Implement a Successful Strategic Alliance . [Volume 11, Issue 4, 2019, Pages 944-964]
Alliance management capability Identifying and Explaining Key Enabling Factors to Implement a Successful Strategic Alliance . [Volume 11, Issue 4, 2019, Pages 944-964]
Alliance resource fit Identifying and Explaining Key Enabling Factors to Implement a Successful Strategic Alliance . [Volume 11, Issue 4, 2019, Pages 944-964]
Alliance social capital Identifying and Explaining Key Enabling Factors to Implement a Successful Strategic Alliance . [Volume 11, Issue 4, 2019, Pages 944-964]
Alliance Structure Analysis of the Industrial Context in Developing and Choosing the Structure of the Strategic Alliances [Volume 12, Issue 4, 2020, Pages 934-955]
Allocation Gas Consumptions Forecasting in 5th Economic, Social& Political Development Plan Horizon [Volume 3, Issue 1, 2011, Pages 109-234]
Alpha brainwaves Cognitive Neurological Investigation of Organizational Leaders’ Brain in the Strategic Thinking Activity: How to Design Cognitive Tasks for a Quantitative Electroencephalography (QEEG) Based Approach? [Volume 11, Issue 1, 2019, Pages 63-86]
Ambidexterity “Market Orientation and Innovation Strategies: An Approach to Business Dynamism” [Volume 8, Issue 1, 2016, Pages 159-182]
Amenities and facilities Developing a Scale to Measure “Comfortable Shopping Experience” in Shopping Malls [Volume 12, Issue 1, 2020, Pages 227-242]
American products An Investigation on Iranian Consumer's Religiosity Effect on Intention to buy Hostile Country Products [Volume 10, Issue 1, 2018, Pages 187-206]
Analysis of Customer Needs A Survey of the Factors Affecting International Exhibition Center Branding (Case Study: Iran Fair) [Volume 4, Issue 3, 2012, Pages 83-102]
Animal mascots Do Animal Mascots Affect the Reaction of the Customers to the Ads: An Experimental Method [Volume 10, Issue 2, 2018, Pages 253-278]
Animation marketing Identification of Key Success Factors - in Developing a Character Merchandising in the Iranian Marketplace using Grounded Theory Method [Volume 10, Issue 3, 2018, Pages 567-582]
Animosity An Investigation on Iranian Consumer's Religiosity Effect on Intention to buy Hostile Country Products [Volume 10, Issue 1, 2018, Pages 187-206]
Ansof Model Design of Strategic Planning Model for Human Resources Based on Staff Empowerment Process, Case Study (PEDEX Corporate) [Volume 6, Issue 2, 2014, Pages 251-270]
Antecedents Diagnosis of Brand Studies in Iran with a Focus on Brand Loyalty: A Meta-Synthesis Approach [Volume 13, Issue 4, 2021, Pages 886-910]
Antecedents and consequences Presenting a Model for Explaining the Quality of Relationship with Corporate Customers (Case Study: Eghtesad-e Novin Bank) [Volume 14, Issue 1, 2022, Pages 94-113]
Anti-marketing Anti-marketing Use of Tobacco and Prioritizing Strategies Using Multi-criteria Decision-making Techniques [Volume 10, Issue 3, 2018, Pages 547-566]
Anti-marketing Providing an Anti-Marketing Model to Prevent Criminal Behaviors in Online and Digital Businesses [(Articles in Press)]
Apparel purchase intention Investigating the Effect of Apparel Color Dimensions on Customer Purchase Intention: An Analysis on Customer Gender Differences [Volume 10, Issue 3, 2018, Pages 659-672]
Applications Identification and Classification of Innovative Applications of Internet of Things in Digital Marketing [Volume 11, Issue 4, 2019, Pages 719-741]
AR app ease of use Investigating the effect of augmented reality features on the formation of psychological inspiration [(Articles in Press)]
Archetype Archetypal Associations of Geometric Shapes: Lessons for Marketing Managers [Volume 9, Issue 4, 2017, Pages 787-806]
Archetype Identification Formative Antecedents Archetypes [(Articles in Press)]
Architecture Strategic Approach to Human Resource Architecture Conceptual Framework (A study in NIOC) [Volume 6, Issue 1, 2014, Pages 89-106]
Area Of Interest (AOI) Comparison of Cognitive Process in Men and Women While Shopping (Case Study: Investigating the Impact of Brand Using Eye Tracker) [Volume 12, Issue 2, 2020, Pages 422-435]
Argument strength Experimental Study of the Effect of Advertisement and Promotional Plans on the Brand Attachment [Volume 9, Issue 3, 2017, Pages 573-594]
Arousal Investigating the Effect of Background Music on the Intention to Buy through Stimulation, Joy, Trust, and the Moderating Product Level [Volume 10, Issue 4, 2018, Pages 761-776]
Arousal Presenting a Model for Color Effectiveness in Marketing Using Consumer Neuroscience: A Sequential Exploratory Mixed-Methods Approach [Volume 15, Issue 4, 2023, Pages 747-777]
Artificial Neural Network Investigating the Impact of Gamification on the Consumer Buying Behavior using Artificial Neural Network [Volume 14, Issue 4, 2022, Pages 647-674]
Artificial Neural Networks Using a Hybrid Approach Based on Artificial Neural Networks and Rough Set Theory for Modeling Customers Brand Loyalty in Mobile Telecommunicating Industry [Volume 4, Issue 3, 2012, Pages 43-64]
Artificial Neural Networks Segmenting Consumers in Social Networks Based on Social Motivations of Engagement in Electronic Word of Mouth Relationships [Volume 11, Issue 1, 2019, Pages 201-218]
Art marketing Applying the Best-Worst Interval Technique in Art Marketing: Prioritizing Theater Online Advertising Methods [Volume 12, Issue 3, 2020, Pages 748-773]
Arts Marketing Mix Marketing Model for Modern and Contemporary Visual Arts in Institutional Context: A Grounded Theory Study on Iran Market [Volume 10, Issue 4, 2018, Pages 713-742]
Association Rules A new approach on using data mining techniques in identifying effective factors on customers’ satisfaction [Volume 7, Issue 1, 2015, Pages 231-251]
Atmosphere The Effect of the Atmosphere and Store Layout and Web Design, Online Impulse Buying Behavior of Customers [Volume 9, Issue 2, 2017, Pages 213-232]
Attachment Anxiety The Relationship between Customer Attachment Styles and Customer Relationship Management (Case Study: Virtual University of Tehran) [Volume 5, Issue 2, 2013, Pages 47-68]
Attachment Avoidance The Relationship between Customer Attachment Styles and Customer Relationship Management (Case Study: Virtual University of Tehran) [Volume 5, Issue 2, 2013, Pages 47-68]
Attachment Security The Relationship between Customer Attachment Styles and Customer Relationship Management (Case Study: Virtual University of Tehran) [Volume 5, Issue 2, 2013, Pages 47-68]
Attachment to hypermarket Study of the effects of perceived knowledge of Green products on purchase intention in terms of attachment to this hypermarket [Volume 8, Issue 3, 2016, Pages 569-586]
Attitude A Survey of Effective Factors on Evaluating Consumers, Attitude towards Brand Extension [Volume 5, Issue 1, 2013, Pages 85-104]
Attitude Investigating the effect of creativity perception in advertising sms on the consumers attitude and reactions [Volume 7, Issue 4, 2015, Pages 881-900]
Attitude Identification of effective personal factors in attracting customers to shopping centers– case of Tehran [Volume 8, Issue 3, 2016, Pages 681-698]
Attitude The Effect of Social Commerce Capabilities on Customers' Attitude to Ward Buying by the Mediator Role of Trust (Case Study: Instagram Users) [Volume 9, Issue 1, 2017, Pages 173-192]
Attitude Measurement of the Factors Affecting the Tendency of Iranian Consumers to Buy and Consume Iranian Goods [Volume 11, Issue 2, 2019, Pages 241-258]
Attitude toward Do Animal Mascots Affect the Reaction of the Customers to the Ads: An Experimental Method [Volume 10, Issue 2, 2018, Pages 253-278]
Attitude toward domestic products "Investigation the effect of Iranian consumer cosmopolitanism on their attitude toward domestic products by mediating role of consumer ethnocentrism: In terms of social identity theory" (Case of study: domestic products consumers in Mashhad city) [Volume 8, Issue 4, 2016, Pages 895-810]
Attitude towards green products Theoretical Modeling of the Effect of Customers’ Green Skepticism on Green Purchase Behavior and Intension [Volume 11, Issue 4, 2019, Pages 825-849]
Attraction Identifying the Factors Affecting the Users’ Shift from Local Social Networks Using PPM Model (Case Study: Soroush Messenger) [Volume 12, Issue 4, 2020, Pages 1069-1091]
Attraction of the interior environment Developing a Scale to Measure “Comfortable Shopping Experience” in Shopping Malls [Volume 12, Issue 1, 2020, Pages 227-242]
Audience interaction The Role of Consumers’ TV Personality and Interaction with Audience in Teleshopping Behavior (Case Study: Ardabil City) [Volume 12, Issue 2, 2020, Pages 502-519]
Augmented quality Investigating the effect of augmented reality features on the formation of psychological inspiration [(Articles in Press)]
Augmented Reality Interactivity Investigating the effect of augmented reality features on the formation of psychological inspiration [(Articles in Press)]
Augmented reality marketing Investigating the effect of augmented reality features on the formation of psychological inspiration [(Articles in Press)]
Auto The Role of Brands in Purchasing Luxury Auto [Volume 4, Issue 4, 2012, Pages 1-20]
Automotive industry Developing a Management Model for R&D Strategic Alliances in Automotive Industry in Iran [Volume 11, Issue 1, 2019, Pages 25-44]
Autonomy Factors Effect Salespeople Performance Based on Multilevel Approach [Volume 2, Issue 2, 2010]
Avatar Conceptualization and Theorizing Avatar Marketing in Iran [Volume 15, Issue 2, 2023, Pages 185-216]
Avatar Conceptualization Conceptualization and Theorizing Avatar Marketing in Iran [Volume 15, Issue 2, 2023, Pages 185-216]
Avatar Marketing Conceptualization and Theorizing Avatar Marketing in Iran [Volume 15, Issue 2, 2023, Pages 185-216]
Avatar Theory Conceptualization and Theorizing Avatar Marketing in Iran [Volume 15, Issue 2, 2023, Pages 185-216]
Avoidance of internet advertisements The Impact of IT-Based Lifestyle on the Avoidance of Internet Advertising through Explaining the Moderating Role of Negative Experience and Advertisement Congestion [Volume 11, Issue 2, 2019, Pages 341-356]

B

B2B business model Emerging Trends and Knowledge Domains of B2B Loyalty: A Scientometric Analysis [Volume 15, Issue 4, 2023, Pages 669-688]
B2B Market interpretive structural modeling of corporate brand identity in the market by looking at the IT industry B2B marketing performance [Volume 8, Issue 2, 2016, Pages 259-280]
B2B MARKETING MATURITY MODEL Providing a Business-to-Business Marketing Maturity Model [Volume 14, Issue 3, 2022, Pages 519-570]
B2B MARKETING OPERATION AND PROCESS Providing a Business-to-Business Marketing Maturity Model [Volume 14, Issue 3, 2022, Pages 519-570]
B2B MARKET TOOLS AND PLATFORM Providing a Business-to-Business Marketing Maturity Model [Volume 14, Issue 3, 2022, Pages 519-570]
B2b relationships Commitment in Business-to-Business Relationships Case study: National Iranian Gas Company [Volume 2, Issue 2, 2010]
B2C Businesses Providing a framework for the competencies of SEO specialists in the digital marketing ecosystem of Internet businesses [(Articles in Press)]
Background music Investigating the Effect of Background Music on the Intention to Buy through Stimulation, Joy, Trust, and the Moderating Product Level [Volume 10, Issue 4, 2018, Pages 761-776]
Balanced score card Investigating the Effectiveness of Business Strategic Orientation on Organizational Performance Considering the Intervening Role of Knowledge Management [Volume 10, Issue 4, 2018, Pages 835-854]
Bancassurance Identification and classification of the critical success factors (CSFs) of Bancassurance Implementation in Iran [Volume 6, Issue 4, 2014, Pages 867-887]
Bancassurance Identification and Examination of the Factors Affecting Customer Intentions for Cross Buying Bancassurance [Volume 6, Issue 2, 2014, Pages 381-400]
Bank Organizational Intelligence: Comparative Survey between Private and Governmental banks [Volume 3, Issue 3, 2011, Pages 131-146]
Banking Comparing the dimensions of banking business model in Iran with universal banking [Volume 8, Issue 1, 2016, Pages 73-88]
Banking A Systematic Literature Review of Bank-fintech Collaboration [Volume 14, Issue 2, 2022, Pages 199-227]
Banking Industry Development of a Comprehensive Framework for Marketing Performance Assessment Using Meta-Synthesis Approach: a Study in Iran Banking Industry [Volume 6, Issue 2, 2014, Pages 271-290]
Banking Industry A Proposed Model for Measuring Hardware and Software Quality of Banking Services in Banking Industry [Volume 4, Issue 4, 2012, Pages 65-78]
Banking Industry Internal Marketing Orientation Measurement in Service Industry (Case Study: Iran Banking Industry) [Volume 4, Issue 4, 2012, Pages 93-106]
Banking Industry Mapping Brand Associative network for “Agriculture Bank of IRAN” and “Tejarat Bank” Using “Brand Concept Map” technique (case study: university students in Tehran) [Volume 8, Issue 2, 2016, Pages 413-432]
Banking Industry The impact of internal marketing on performance with the mediating role of sustainable marketing and market orientation [Volume 8, Issue 3, 2016, Pages 659-680]
Banking Industry Identifying the Most Important Marketing Processes in Iran Banking Industry to Develop a Banking Marketing Maturity Model [Volume 10, Issue 4, 2018, Pages 795-814]
Banking Industry Modeling Brand Selection Evaluation in the Banking Industry [Volume 12, Issue 3, 2020, Pages 727-747]
Banking Industry Designing a Model of Corporate Social Responsibility to Assist the Development of the Iranian Banking Industry [Volume 14, Issue 4, 2022, Pages 695-716]
Banking Service Supply Chain Agent-Based Simulation of Banking Service Supply Chain Based on Service-Dominant Logic [Volume 9, Issue 3, 2017, Pages 661-688]
Banking Staff An Evaluation of Service Quality of Banking, Identifying Its Priorities and Measures for Improvement [Volume 1, Issue 3, 2009]
Bank Mellat A Conceptual Model to Examine the Relationship between "Internal Marketing" and "Market Orientation" Considering the Mediator Variables of "Organizational Commitment" and "Organizational Citizenship Behavior: A Case Study in Bank Mellat [Volume 4, Issue 1, 2012, Pages 39-54]
Battery Industry Promotion Mix Modeling by Fuzzy Approach (A Case Study of Automobile Battery Industry) [Volume 2, Issue 2, 2010]
BAV Comparing the strength of Iranian and foreign brands in terms of household appliances from customers' point of view in Guilan [Volume 3, Issue 2, 2011, Pages 41-60]
Behavior Understanding and Modeling Industrial Marketing Managers’ “Behavioral Distress” using Grounded Theory Approach [Volume 11, Issue 1, 2019, Pages 179-200]
Behavioral reaction Investigating the effect of creativity perception in advertising sms on the consumers attitude and reactions [Volume 7, Issue 4, 2015, Pages 881-900]
Behavioral response" Investigating The Effect Of Cognitive And Affective Aspects On Consumers' Behavioral Response To Online Behavioral Advertising [(Articles in Press)]
Behavioral strategy Understanding the Essence of the Phenomenon of "Strategic Regret":A Phenomenological Study in the Field of Behavioral Strategy [Volume 11, Issue 2, 2019, Pages 277-298]
Benefit An Investigation of Values: Laddering with Cosmetic Products Consumers [Volume 10, Issue 2, 2018, Pages 441-460]
Benefits of Online Shopping Investigation of Individual Motivational Factors on Online Shopping [Volume 4, Issue 2, 2012, Pages 37-52]
Benefit sought Benefit Sought Segmentation of Mobile Phone Market [Volume 3, Issue 2, 2011, Pages 115-132]
Benefit sought Assessing Encouraging Macro and Micro Policies of Entrepreneurship Development in Iran [Volume 3, Issue 2, 2011, Pages 133-148]
Best-worst interval method Applying the Best-Worst Interval Technique in Art Marketing: Prioritizing Theater Online Advertising Methods [Volume 12, Issue 3, 2020, Pages 748-773]
Best-Worst Method (BWM) Desgining a Framework for Acquisition of Competitive Intelligence 0.2 Using Best Worst Method (BWM) [Volume 11, Issue 3, 2019, Pages 651-676]
Beysian Network Measuring Competitiveness of Methanol through ‌Fuzzy System [Volume 2, Issue 1, 2010]
Bibliographic analysis Emerging Trends and Knowledge Domains of B2B Loyalty: A Scientometric Analysis [Volume 15, Issue 4, 2023, Pages 669-688]
Bibliometric Designing a Digital Content Marketing Framework to Engage Consumers with Brands on Social Media: A Bibliometric Review [Volume 14, Issue 4, 2022, Pages 573-601]
Bibliometric Mapping and Analysis of Exit Strategy Research: A Bibliometrics and Systematic Review [(Articles in Press)]
Bibliometric analysis Customer Experience Management; Trends and Areas in Research [Volume 13, Issue 2, 2021, Pages 502-523]
Big The Envisioned Future and formulating the vision of universities: The Cast Study Vali-e-Asr University of Rafsanjan [Volume 3, Issue 3, 2011, Pages 113-130]
Big data Identifying and Ranking the Application of Big Internet of Things Data Analyses [Volume 12, Issue 4, 2020, Pages 865-887]
Big Data Analyses Identifying and Ranking the Application of Big Internet of Things Data Analyses [Volume 12, Issue 4, 2020, Pages 865-887]
Blue Ocean Strategy The Development of Blue Ocean Strategy pattern in Banking Industry (A Case Study of Ilam Of private banks) [Volume 6, Issue 3, 2014, Pages 601-622]
Blue Ocean Strategy Quantitative analysis of growth opportunities and profitability based on Blue Ocean strategy [Volume 8, Issue 1, 2016, Pages 117-136]
Blue Ocean Strategy Designing competitive strategies through apply of judo strategy and blue ocean strategy in BSC model [Volume 8, Issue 3, 2016, Pages 607-363]
Board of directors Investigating the Role of Organizational Management in Implementing Initiative Strategic Changes; A Systematic Review [Volume 15, Issue 2, 2023, Pages 217-247]
BORDA-OWA method Structuring and Ranking the Strategic Objectives Using the Fuzzy Cognitive Mapping Approach and BORDA-OWA Method [Volume 10, Issue 4, 2018, Pages 871-888]
Boston Consulting Group Model Design of Strategic Planning Model for Human Resources Based on Staff Empowerment Process, Case Study (PEDEX Corporate) [Volume 6, Issue 2, 2014, Pages 251-270]
Brand A Survey on the Brand Personality of TOSHIBA in Comparison with four other Relevant Global Brands in Iran [Volume 2, Issue 1, 2010]
Brand Comparing the strength of Iranian and foreign brands in terms of household appliances from customers' point of view in Guilan [Volume 3, Issue 2, 2011, Pages 41-60]
Brand Analyzing the Value Dimensions of Relationship Marketing and Brand Loyalty of Mobile Phones [Volume 3, Issue 2, 2011, Pages 149-172]
Brand The Effect of Components of Integrated Marketing Communications on Brand Strength in Banking Industry [Volume 4, Issue 3, 2012, Pages 21-42]
Brand The Effects of Marketing Mix Elements of Karafarin Insurance Company on Customer-based Brand Equity [Volume 4, Issue 2, 2012, Pages 71-90]
Brand Identification of the effective criteria on choosing imitation brand for consumables [Volume 7, Issue 2, 2015, Pages 273-294]
Brand The Role of Brands in Purchasing Luxury Auto [Volume 4, Issue 4, 2012, Pages 1-20]
Brand The Effect of Brand Equity and Social Capital on Brand Image (A Study of Samand Automobile Brand) [Volume 9, Issue 4, 2017, Pages 905-925]
Brand Developing a Model for Personal Brand among the Entrepreneurs in Isfahan [Volume 12, Issue 4, 2020, Pages 911-933]
Brand Diagnosis of Brand Studies in Iran with a Focus on Brand Loyalty: A Meta-Synthesis Approach [Volume 13, Issue 4, 2021, Pages 886-910]
Brand Identifying Factors Affecting Brand Embarrassment [Volume 13, Issue 4, 2021, Pages 911-928]
Brand Identification Formative Antecedents Archetypes [(Articles in Press)]
Brand anthropomorphism Consumer Anthropomorphism and Happiness: Analysis of the Brand Authenticity Effect [Volume 15, Issue 4, 2023, Pages 814-837]
Brand association Investigating the interaction effects of customer based brand equity (In Case of Mashhad five stare hotels) [Volume 5, Issue 4, 2013, Pages 1-20]
Brand association Mapping Brand Associative network for “Agriculture Bank of IRAN” and “Tejarat Bank” Using “Brand Concept Map” technique (case study: university students in Tehran) [Volume 8, Issue 2, 2016, Pages 413-432]
Brand association network Mapping Brand Associative network for “Agriculture Bank of IRAN” and “Tejarat Bank” Using “Brand Concept Map” technique (case study: university students in Tehran) [Volume 8, Issue 2, 2016, Pages 413-432]
Brand Attachment The effect of brand community on brand characteristics [Volume 6, Issue 4, 2014, Pages 709-730]
Brand Attachment The effect of experiential marketing on brand commitment with the mediating role of trust and loyalty: [Volume 7, Issue 4, 2015, Pages 783-804]
Brand Attachment Experimental Study of the Effect of Advertisement and Promotional Plans on the Brand Attachment [Volume 9, Issue 3, 2017, Pages 573-594]
Brand-building behavior's Brand-Specific Transformational Leadership: Analysis of the Role of the Employee’s Brand-Building Behaviour on Brand Evangelism in Insurance Companies [Volume 11, Issue 1, 2019, Pages 141-162]
Brand citizenship behavior The Relationship between Brand Transformational Leadership Style and Brand Citizenship Behavior Considering the Mediating Role of the Staff Trust in Sales and Marketing in the Ceramic and Tile Industry [Volume 9, Issue 4, 2017, Pages 877-904]
Brand citizenship behavior Investigating the Behavioral / Attitudinal Consequences of Internal Brand Management among Sales Personnel of Farmand Company [Volume 11, Issue 3, 2019, Pages 505-524]
Brand commitment The effect of brand community on brand characteristics [Volume 6, Issue 4, 2014, Pages 709-730]
Brand commitment The effect of experiential marketing on brand commitment with the mediating role of trust and loyalty: [Volume 7, Issue 4, 2015, Pages 783-804]
Brand commitment Investigating the Behavioral / Attitudinal Consequences of Internal Brand Management among Sales Personnel of Farmand Company [Volume 11, Issue 3, 2019, Pages 505-524]
Brand community Identifying and Investigating Types of Consumer Relationships with Brand Communities on Instagram [Volume 10, Issue 3, 2018, Pages 529-546]
Brand Concept map Mapping the Brand Association Networks of the Discourse between Fundamentalism and Reformism [Volume 13, Issue 2, 2021, Pages 362-383]
Brand-Consumer Value Ratio Reflection on the Antecedents of Resilience to Negative Information among the Consumers of Digital Goods [Volume 13, Issue 1, 2021, Pages 228-246]
Brand credibility Investigating the Effect of Brand Credibility on Customer Loyalty and Behaviour in Hygienic Products [Volume 3, Issue 3, 2011, Pages 35-56]
Brand credibility Investment in Brand Reinforcement and Credibility in Advertising [Volume 5, Issue 4, 2013, Pages 79-98]
Brand Engagement Designing a Digital Content Marketing Framework to Engage Consumers with Brands on Social Media: A Bibliometric Review [Volume 14, Issue 4, 2022, Pages 573-601]
Brand evaluation Modeling Brand Selection Evaluation in the Banking Industry [Volume 12, Issue 3, 2020, Pages 727-747]
Brand evangelism Brand-Specific Transformational Leadership: Analysis of the Role of the Employee’s Brand-Building Behaviour on Brand Evangelism in Insurance Companies [Volume 11, Issue 1, 2019, Pages 141-162]
Brand evidence An Analysis of the Effect of Brand Evidence and Brand Hearsay on Customer Choice Persuasion of Healthcare Services with Mediating Role of Brand Image (Study of Medical Diagnostic Laboratories in Isfahan) [Volume 10, Issue 3, 2018, Pages 509-528]
Brand hatred Developing a Framework of Causes and Consequences of Hatred for Iranian Product Brands [Volume 12, Issue 1, 2020, Pages 3-23]
Brand hearsay An Analysis of the Effect of Brand Evidence and Brand Hearsay on Customer Choice Persuasion of Healthcare Services with Mediating Role of Brand Image (Study of Medical Diagnostic Laboratories in Isfahan) [Volume 10, Issue 3, 2018, Pages 509-528]
Brand image A Survey of Effective Factors on Evaluating Consumers, Attitude towards Brand Extension [Volume 5, Issue 1, 2013, Pages 85-104]
Brand image Analysis the Impact of Corporate Social Responsibility on Symbolic Image, Performance Image and Brand Loyalty [Volume 5, Issue 2, 2013, Pages 69-88]
Brand image Mapping Brand Associative network for “Agriculture Bank of IRAN” and “Tejarat Bank” Using “Brand Concept Map” technique (case study: university students in Tehran) [Volume 8, Issue 2, 2016, Pages 413-432]
Brand image The Effect of Brand Equity and Social Capital on Brand Image (A Study of Samand Automobile Brand) [Volume 9, Issue 4, 2017, Pages 905-925]
Brand image Studying the Effect of Mixed Experiential Marketing on Brand Equity and Brand Image (Case Study: Royal Mattress Brand) [Volume 10, Issue 2, 2018, Pages 303-324]
Brand image An Analysis of the Effect of Brand Evidence and Brand Hearsay on Customer Choice Persuasion of Healthcare Services with Mediating Role of Brand Image (Study of Medical Diagnostic Laboratories in Isfahan) [Volume 10, Issue 3, 2018, Pages 509-528]
Brand image Consumers’ responses to brand transgression and brand recovery strategy: The moderating roles of brand image and mediating role of forgiveness. [(Articles in Press)]
Brand image Development of Indigenous Brand Image Model for Manufacturing and Service Industries in the Essential Production Supply Sector for Dairy Products [Volume 15, Issue 3, 2023, Pages 602-621]
Branding A Survey of the Factors Affecting International Exhibition Center Branding (Case Study: Iran Fair) [Volume 3, Issue 3, 2011, Pages 71-90]
Branding A comparative investigation of Iranian exporters’ and American importers’ perception of Persian handmade carpet branding strategy in the U.S. market [Volume 6, Issue 3, 2014, Pages 441-454]
Branding A Model for Multi-sensory Marketing in Tourism Destination Branding [Volume 9, Issue 1, 2017, Pages 63-82]
Branding Branding in Creative Industries: Iran's Fashion Clothing Industry [Volume 14, Issue 1, 2022, Pages 37-64]
Branding Investigating the Process and Factors Affecting the Branding of Startups in Iran: A Multiple - Case Study [Volume 15, Issue 1, 2023, Pages 27-53]
Branding Development of a Brand Signature Model for Knowledge-based Enterprises [Volume 15, Issue 3, 2023, Pages 531-553]
Brand interest Investigating the Impact of Social Identity, Communication Appeals, and Product Classification on Brand Loyalty [Volume 13, Issue 3, 2021, Pages 633-654]
Brand Knowledge Investigation of the Relationship between Brand Meaning-Creator Elements and Brand Knowledge, According to Customer Based Brand Equity (A Case Study of Bank Mellat) [Volume 3, Issue 4, 2011, Pages 75-92]
Brand Loyalty Using a Hybrid Approach Based on Artificial Neural Networks and Rough Set Theory for Modeling Customers Brand Loyalty in Mobile Telecommunicating Industry [Volume 4, Issue 3, 2012, Pages 43-64]
Brand Loyalty Factors Effect Employee Brand Performance in Agriculture Bank of IRAN Based on Goal Setting Theory [Volume 4, Issue 1, 2012, Pages 89-104]
Brand Loyalty Analysis the Impact of Corporate Social Responsibility on Symbolic Image, Performance Image and Brand Loyalty [Volume 5, Issue 2, 2013, Pages 69-88]
Brand Loyalty Investigating the interaction effects of customer based brand equity (In Case of Mashhad five stare hotels) [Volume 5, Issue 4, 2013, Pages 1-20]
Brand Loyalty The impact of industrial brand equity on brand performance from the perspective of buying center members (Case study: Manufacturers of home appliances in Tehran) [Volume 6, Issue 3, 2014, Pages 475-496]
Brand Loyalty The effect of experiential marketing on brand commitment with the mediating role of trust and loyalty: [Volume 7, Issue 4, 2015, Pages 783-804]
Brand Loyalty Role of social networks websites in improvement of customer relationship and brand [Volume 8, Issue 3, 2016, Pages 587-606]
Brand Loyalty Investigating the Impact of Social Identity, Communication Appeals, and Product Classification on Brand Loyalty [Volume 13, Issue 3, 2021, Pages 633-654]
Brand Loyalty Diagnosis of Brand Studies in Iran with a Focus on Brand Loyalty: A Meta-Synthesis Approach [Volume 13, Issue 4, 2021, Pages 886-910]
Brand Loyalty User Engagement with Brand and Value Co-creation in Media Platforms [Volume 14, Issue 3, 2022, Pages 379-400]
Brand Meaning Investigation of the Relationship between Brand Meaning-Creator Elements and Brand Knowledge, According to Customer Based Brand Equity (A Case Study of Bank Mellat) [Volume 3, Issue 4, 2011, Pages 75-92]
Brand Meaning Archetypal Associations of Geometric Shapes: Lessons for Marketing Managers [Volume 9, Issue 4, 2017, Pages 787-806]
Brand Meaning-Creator Elements. Investigation of the Relationship between Brand Meaning-Creator Elements and Brand Knowledge, According to Customer Based Brand Equity (A Case Study of Bank Mellat) [Volume 3, Issue 4, 2011, Pages 75-92]
Brand Memorization The Impact of Packaging Color on Brand Memorization among Children (7-12 years old) [Volume 13, Issue 1, 2021, Pages 209-227]
Brand performance A Model of Brand Performance in Food Industry [Volume 3, Issue 4, 2011, Pages 115-126]
Brand performance The impact of industrial brand equity on brand performance from the perspective of buying center members (Case study: Manufacturers of home appliances in Tehran) [Volume 6, Issue 3, 2014, Pages 475-496]
Brand performance Investigating Factors Affecting Corporate Brand Identity and Its Influence on Alborz Insurance Brand Employees’ Performance and Satisfaction (Case Study: Tehran Province’s Employees) [Volume 9, Issue 3, 2017, Pages 617-640]
Brand Performance. Factors Effect Employee Brand Performance in Agriculture Bank of IRAN Based on Goal Setting Theory [Volume 4, Issue 1, 2012, Pages 89-104]
Brand Personality A Survey on the Brand Personality of TOSHIBA in Comparison with four other Relevant Global Brands in Iran [Volume 2, Issue 1, 2010]
Brand Personality Examination of the impact of brand elements on consumers’ attitude & behaviour toward extended brand (Case study: Kaleh meat and dairy products company) [Volume 7, Issue 2, 2015, Pages 445-462]
Brand Personality Analysis of the factors affecting development of the services brand identity [Volume 7, Issue 1, 2015, Pages 1-21]
Brand Personality A Comparative Study of Self-congruity and Brand Personality on Customer Loyalty (Case study: Comparing Iranian Mobile Phone Brands and Chinese Mobile Phone Brands) [Volume 9, Issue 2, 2017, Pages 317-336]
Brand Personality Archetypal Associations of Geometric Shapes: Lessons for Marketing Managers [Volume 9, Issue 4, 2017, Pages 787-806]
Brand Recognition The Impact of Packaging Color on Brand Memorization among Children (7-12 years old) [Volume 13, Issue 1, 2021, Pages 209-227]
Brand reinforcement Investment in Brand Reinforcement and Credibility in Advertising [Volume 5, Issue 4, 2013, Pages 79-98]
Brand relevance The Analysis of Factors Affecting New Product Categorization (Case Study: Lactivia Drinking-Yogurt) [Volume 12, Issue 1, 2020, Pages 243-259]
Brand Reputation Specifying the Social Media Usage among Insurance Companies, Agents and Clients (insured)’ Interactions (Case study: Iran Insurance Co.) [Volume 9, Issue 2, 2017, Pages 271-294]
Brand Reputation Investigating the effect of perceived social responsibility on brand reputation, brand identification and purchase intention (case of study: golestan company at Shiraz) [Volume 8, Issue 3, 2016, Pages 479-502]
Brand self-expression User Engagement with Brand and Value Co-creation in Media Platforms [Volume 14, Issue 3, 2022, Pages 379-400]
Brand Signature Development of a Brand Signature Model for Knowledge-based Enterprises [Volume 15, Issue 3, 2023, Pages 531-553]
Brand-specific transformational leadership Brand-Specific Transformational Leadership: Analysis of the Role of the Employee’s Brand-Building Behaviour on Brand Evangelism in Insurance Companies [Volume 11, Issue 1, 2019, Pages 141-162]
Brand story Rasht Brand Story Based on Published Symbolic Repertoires in the Media [Volume 12, Issue 1, 2020, Pages 24-43]
Brand Strength Comparing the strength of Iranian and foreign brands in terms of household appliances from customers' point of view in Guilan [Volume 3, Issue 2, 2011, Pages 41-60]
Brand Strength The Effect of Components of Integrated Marketing Communications on Brand Strength in Banking Industry [Volume 4, Issue 3, 2012, Pages 21-42]
Brand Talkability A Conceptual Model of Brand Talkability in Automobile Industry Based on Interpretive-structural Modelling Approach [Volume 11, Issue 2, 2019, Pages 299-318]
Brand trust The effect of experiential marketing on brand commitment with the mediating role of trust and loyalty: [Volume 7, Issue 4, 2015, Pages 783-804]
Brand trust The Impact of Religious Beliefs on Brand Trust and Equity of Customers in the Astan Quds Razavi Food Industry [Volume 8, Issue 4, 2016, Pages 771-794]
Brand trust An Analysis of the Effect of Brand Evidence and Brand Hearsay on Customer Choice Persuasion of Healthcare Services with Mediating Role of Brand Image (Study of Medical Diagnostic Laboratories in Isfahan) [Volume 10, Issue 3, 2018, Pages 509-528]
Brand trust Investigating the Impact of Social Identity, Communication Appeals, and Product Classification on Brand Loyalty [Volume 13, Issue 3, 2021, Pages 633-654]
Brand Value The effects of distribution channel diversification of luxury brand on consumers’ brand value and loyalty consumers in clothing market Kerman [Volume 7, Issue 1, 2015, Pages 187-208]
Brand Value Identifying Antecedences and Consequences of Developing a Gray Market for Samsung Brand Home Appliance Products in Iran [Volume 13, Issue 2, 2021, Pages 435-456]
Brand Value Creation Development of Indigenous Brand Image Model for Manufacturing and Service Industries in the Essential Production Supply Sector for Dairy Products [Volume 15, Issue 3, 2023, Pages 602-621]
BSC A Survey of the relationship between strategic orientations of enterprise with organizational performance by using balanced scorecard framework [Volume 2, Issue 4, 2010]
Building interior design Value Co-Creation Model in Interior Design Industry [Volume 14, Issue 1, 2022, Pages 4-36]
Bundling Analyzing Pricing Strategies of MTN-Irancell [Volume 2, Issue 4, 2010]
Bunkering industry The Effectiveness of "Total Quality Management Practice" on "Innovation Performance" through "Organizational Learning Capability" in Bunkering Industry [Volume 11, Issue 2, 2019, Pages 403-414]
Burnout Identification and Ranking Effective Factors on the Internet Shopping use of Fuzzy ANP [Volume 3, Issue 1, 2011, Pages 37-92]
Business Content Analysis of Business Cooperatives Theories Emphasizing Network Functions [Volume 11, Issue 1, 2019, Pages 3-24]
Business Competitiveness Explaining the Relationship between Marketing Capabilities and Business Financial Performance [Volume 9, Issue 1, 2017, Pages 103-128]
Business environment dynamism Investigating the Relationship between Strategic Sensemaking and Business Model Innovation [Volume 10, Issue 2, 2018, Pages 487-507]
Business exit strategy Mapping and Analysis of Exit Strategy Research: A Bibliometrics and Systematic Review [(Articles in Press)]
Business Financial Performance Explaining the Relationship between Marketing Capabilities and Business Financial Performance [Volume 9, Issue 1, 2017, Pages 103-128]
Business Intelligence An Integrity-based Conceptual Framework for Creating, Maintaining and Developing Marketing Capabilities, Sustained Competitive Advantage and Superior Business Performance [Volume 12, Issue 3, 2020, Pages 594-626]
Business model Comparing the dimensions of banking business model in Iran with universal banking [Volume 8, Issue 1, 2016, Pages 73-88]
Business model Developing a Business Model for Social Commerce in Tourism Industry in Iran. [Volume 11, Issue 4, 2019, Pages 895-918]
Business model Developing a Financial Reporting Model Based on the Concept of Business Model [Volume 12, Issue 4, 2020, Pages 976-1005]
Business model Designing a Business Model for Digital Media Based on Creating a Distinctive Brand [Volume 13, Issue 3, 2021, Pages 769-790]
Business Model dimensions Comparing the dimensions of banking business model in Iran with universal banking [Volume 8, Issue 1, 2016, Pages 73-88]
Business Model dimensions Developing Maturity Model of Business Model Openness in Iranian Banking Industry [(Articles in Press)]
Business Model Innovation Investigating the Relationship between Strategic Sensemaking and Business Model Innovation [Volume 10, Issue 2, 2018, Pages 487-507]
Business Model Innovation Impact of Business Model Innovation on the Performance of Sharif S&T Park Tenants [Volume 14, Issue 3, 2022, Pages 401-417]
Business Model Innovation The Influence of Digital Leadership on Firm Performance in Dynamic Environments: The Role of Dynamic Capabilities, Business Model Innovation, and Sustainable Competitive Advantage [Volume 14, Issue 3, 2022, Pages 445-474]
Business Model Innovation Sustainable Business Model Innovation in the Digital Age Based on the Dynamic Capabilities Approach [Volume 15, Issue 1, 2023, Pages 54-84]
Business network Investigating the Effectiveness of Social and Business Networks on the Performance of Small to Medium Firms in International Markets Considering the Mediating Role of Market Knowledge [Volume 11, Issue 4, 2019, Pages 869-894]
Business Performance The Impact of Organizational Culture on Marketing Capabilities and Performance: Explaining the Mediating Role of Extroverted Strategic Orientations [Volume 9, Issue 4, 2017, Pages 739-762]
Business Performance Entrepreneurial Marketing, the Marketing Capabilities and Performance in Project-Based Businesses [Volume 10, Issue 1, 2018, Pages 145-164]
Business portfolio Investigating the Effectiveness of Business Portfolio Diversification Strategy on Financial Performance using Nonlinear Model in Parent Companies [Volume 11, Issue 2, 2019, Pages 437-456]
Business strategy A Survey of the relationship between strategic orientations of enterprise with organizational performance by using balanced scorecard framework [Volume 2, Issue 4, 2010]
Business strategy Investigating the Effectiveness of Business Strategic Orientation on Organizational Performance Considering the Intervening Role of Knowledge Management [Volume 10, Issue 4, 2018, Pages 835-854]
Business sustainability Developing a Business Sustainability Model in the Supply Chain Using the Meta-Synthesis Approach [Volume 12, Issue 3, 2020, Pages 627-651]
Business-to-Business Identifying Mental Patterns of B2B Business Engagement on LinkedIn by the Q Method [Volume 14, Issue 4, 2022, Pages 625-646]
Buyer impulsivity Exploring The Effects Of Buyer Impulsivity Factors And In-Store Environment Factors On Impulse Buying In Chain Stores [Volume 7, Issue 4, 2015, Pages 985-1004]
Buyer-Seller relationship A Mixed Study on Buyer-Seller Relationships in Industrial Markets (B2B): Case Study of Iran Oil Supply Chain [Volume 13, Issue 1, 2021, Pages 273-303]
Buyers’ psychological ownership Investigating the Concept of Psychological Ownership from the Buyers’ Perspective [Volume 12, Issue 2, 2020, Pages 399-421]
Buying Behavior Investigating the Impact of Gamification on the Consumer Buying Behavior using Artificial Neural Network [Volume 14, Issue 4, 2022, Pages 647-674]
Buying decision Identification Affecting Factors of Price Discount Threshold: Meta Synthesis [Volume 12, Issue 1, 2020, Pages 44-63]

C

Capability. An Investigation of Factors Affecting on the Coordination of Multi-Channel Distribution from Manufactures Perspective [Volume 4, Issue 1, 2012, Pages 1-18]
Case study Identifying and Investigating Types of Consumer Relationships with Brand Communities on Instagram [Volume 10, Issue 3, 2018, Pages 529-546]
Categorization The Analysis of Factors Affecting New Product Categorization (Case Study: Lactivia Drinking-Yogurt) [Volume 12, Issue 1, 2020, Pages 243-259]
Causation Investigation of Entrepreneurs’ Decision-making Logic While Entering Foreign Markets Based on Effectuation and Causation [Volume 11, Issue 4, 2019, Pages 992-1013]
Causes of Discount Developing a Framework for the Intention to Buy from Discount Stores [Volume 13, Issue 1, 2021, Pages 132-152]
Cell phone advertisement Investigating the effect of creativity perception in advertising sms on the consumers attitude and reactions [Volume 7, Issue 4, 2015, Pages 881-900]
CEO Investigating the Role of Organizational Management in Implementing Initiative Strategic Changes; A Systematic Review [Volume 15, Issue 2, 2023, Pages 217-247]
Ceramic and Tile Industry Model of Successful Branding in the Ceramic and Tile Industry Using Grounded Theory Approach [Volume 9, Issue 4, 2017, Pages 826-807]
Ceramic Tile Industry of Iran The Relationship between Brand Transformational Leadership Style and Brand Citizenship Behavior Considering the Mediating Role of the Staff Trust in Sales and Marketing in the Ceramic and Tile Industry [Volume 9, Issue 4, 2017, Pages 877-904]
Chain stores A Survey of the Impact of Store Image Dimensions on Retailer Equity of Chain Stores Customers (Refah, Shahrvand and Hyper Star) in Tehran [Volume 3, Issue 3, 2011, Pages 19-34]
Chain stores Identifying and Prioritizing Factors Effecting on Efficiency of Goods Distribution Network [Volume 5, Issue 2, 2013, Pages 115-130]
Chain stores Identification of the Effect of the Behavioral Components on the Sales Force Performance using the Emotional Intelligence Development Approach (Case Study: Refah Chain Stores) [Volume 14, Issue 1, 2022, Pages 114-148]
Chance-based price promotions The Impact of Discount Uncertainty on the Decision to Buy [Volume 13, Issue 3, 2021, Pages 791-813]
Character The Effect of Character on Emotional-Social Competencies: A Survey on Management Students [Volume 11, Issue 2, 2019, Pages 375-402]
Character-competence entanglement The Effect of Character on Emotional-Social Competencies: A Survey on Management Students [Volume 11, Issue 2, 2019, Pages 375-402]
Characteristics of exporting companies Investigating the Effectiveness of Characteristics of Exporting Companies, Characteristics of Export Transactions and Experience in Trade Claims through the Intermediary Variables of Trade Risk Management on Export Performance (Case Study: Pharmaceutical Exporting Companies in Iran) [Volume 12, Issue 3, 2020, Pages 774-799]
Characteristics of export transactions Investigating the Effectiveness of Characteristics of Exporting Companies, Characteristics of Export Transactions and Experience in Trade Claims through the Intermediary Variables of Trade Risk Management on Export Performance (Case Study: Pharmaceutical Exporting Companies in Iran) [Volume 12, Issue 3, 2020, Pages 774-799]
Charity Identifying the Dimensions and Components Affecting Social Marketing in the Development of Charitable Activities [Volume 13, Issue 3, 2021, Pages 611-632]
Charmaz’ Constructivist Approach Conceptualizing the Nature of Strategic Execution to Organizational Strategies Implementation [Volume 13, Issue 3, 2021, Pages 655-689]
Child The Impact of Packaging Color on Brand Memorization among Children (7-12 years old) [Volume 13, Issue 1, 2021, Pages 209-227]
Children Children’s Experience of Overweight Promotional Characters in Marketing Activities: A Phenomenological Study [Volume 8, Issue 4, 2016, Pages 744-721]
Children Buying Behavior Survey of Kid’s Behavior as a Consumer [Volume 4, Issue 3, 2012, Pages 103-120]
Children’s Magazines Promotional Techniques in Advertisement of Unhealthy Food Product in Children Magazines [Volume 13, Issue 1, 2021, Pages 114-131]
Chinese brand A Comparative Study of Self-congruity and Brand Personality on Customer Loyalty (Case study: Comparing Iranian Mobile Phone Brands and Chinese Mobile Phone Brands) [Volume 9, Issue 2, 2017, Pages 317-336]
Cinema Industry Developing a Model to Gain a Greater Share of International Markets for the Iranian Audio-Visual and Cinema Products [Volume 13, Issue 1, 2021, Pages 153-183]
Cinema Media Developing a Model to Gain a Greater Share of International Markets for the Iranian Audio-Visual and Cinema Products [Volume 13, Issue 1, 2021, Pages 153-183]
CIPP model Proposing a Framework for Strategic Development of Branding Process Based on the CIPP Model: A Meta-synthesis Approach [Volume 13, Issue 2, 2021, Pages 306-336]
Circular Business Model Patterns A Taxonomy Framework for Circular Business Model Patterns from the Perspective of Circular Economy Strategies [Volume 14, Issue 1, 2022, Pages 65-93]
Circular economy A Taxonomy Framework for Circular Business Model Patterns from the Perspective of Circular Economy Strategies [Volume 14, Issue 1, 2022, Pages 65-93]
Citizenship behavior Investigating the Effects of Firm Affective Commitment to Loyal Customers on the Customers’ Citizenship Behavior Considering the Mediating Role of Customers’ Affective Commitment to the Firm (Case Study of Mellat Bank Branches in Neishabour City) [Volume 10, Issue 2, 2018, Pages 371-398]
City Bank Analysis the Impact of Corporate Social Responsibility on Symbolic Image, Performance Image and Brand Loyalty [Volume 5, Issue 2, 2013, Pages 69-88]
City brand Rasht Brand Story Based on Published Symbolic Repertoires in the Media [Volume 12, Issue 1, 2020, Pages 24-43]
Classical Grounded Theory Presenting a Model for Color Effectiveness in Marketing Using Consumer Neuroscience: A Sequential Exploratory Mixed-Methods Approach [Volume 15, Issue 4, 2023, Pages 747-777]
Classification Barriers to Marketing Strategies Implementation: a Classification and Prioritization for Iran Khodro Company [Volume 1, Issue 1, 2009]
Classification of Quality Attributes A Survey of the Factors Affecting International Exhibition Center Branding (Case Study: Iran Fair) [Volume 4, Issue 3, 2012, Pages 83-102]
Client Satisfaction A Survey of the Quality of Services Provided by Kerman Telecommunication Company from Different Perspective in order to Keep and Attract Clients [Volume 2, Issue 1, 2010]
Cluster Analysis Retail banking market segmentation based on the expected benefits of Bank Mellat customers [Volume 6, Issue 2, 2014, Pages 227-250]
Cluster Analysis consumer segmentation on the basis of food-related lifestyles [Volume 8, Issue 2, 2016, Pages 375-394]
Cluster Analysis Market segmentation of coastal tourists with The self organizing maps approach [Volume 8, Issue 4, 2016, Pages 745-770]
Clustering An analysis of structural changes of customer segments by a hybrid method of clustering and association rule [Volume 7, Issue 3, 2015, Pages 515-542]
Clustering Identifying and Classifying the Factors Affecting Fast Food Store Selection Using Factor Analysis Method [Volume 9, Issue 4, 2017, Pages 827-854]
Clustering Meta-analysis on Studies of Deviant Marketing Behaviors: Past, Present and Future [Volume 15, Issue 4, 2023, Pages 689-721]
Clutter of advertisement The Impact of IT-Based Lifestyle on the Avoidance of Internet Advertising through Explaining the Moderating Role of Negative Experience and Advertisement Congestion [Volume 11, Issue 2, 2019, Pages 341-356]
CLV Evaluating the Relationship between Quadruple Concept of CLV and Triple Organization Values in Insurance Companies [Volume 9, Issue 3, 2017, Pages 527-550]
Co-creation Proposing a Model of Co-Creative Participation in Tourism Market [Volume 10, Issue 4, 2018, Pages 889-904]
Co-destruction of brand value Failure of value co-creation; Co-destruction of brand value in social media [(Articles in Press)]
Co-destruction of value Failure of value co-creation; Co-destruction of brand value in social media [(Articles in Press)]
Coding Model of Successful Branding in the Ceramic and Tile Industry Using Grounded Theory Approach [Volume 9, Issue 4, 2017, Pages 826-807]
Coding Developing a Management Model for R&D Strategic Alliances in Automotive Industry in Iran [Volume 11, Issue 1, 2019, Pages 25-44]
Cognition Based Trust Survey the Effect of Personal Characteristics on Work Relations of Marketing & Sales Managers [Volume 3, Issue 1, 2011, Pages 57-130]
Cognitive aspect" Investigating The Effect Of Cognitive And Affective Aspects On Consumers' Behavioral Response To Online Behavioral Advertising [(Articles in Press)]
Cognitive Innovativeness Consumer Clustering on the Base of Their Shopping Styles and Examination of Its Relationship with Innate Innovativeness and NEO Personality Dimensions [Volume 6, Issue 2, 2014, Pages 337-358]
Cognitive Map Developing a Model for Effective Advertising Policymaking in Iran Insurance Industry (Based on Cognitive Map) [Volume 4, Issue 3, 2012, Pages 121-136]
Cognitive Map Investigation of Managers’ Mental Modeling regarding Strategic Thinking [Volume 10, Issue 2, 2018, Pages 461-486]
Cognitive mapping Modeling of Corporate Innovation in the Innsurance Industry through Cognitive Mapping Approach [Volume 3, Issue 1, 2011, Pages 91-198]
Cognitive neuroscience Cognitive Neurological Investigation of Organizational Leaders’ Brain in the Strategic Thinking Activity: How to Design Cognitive Tasks for a Quantitative Electroencephalography (QEEG) Based Approach? [Volume 11, Issue 1, 2019, Pages 63-86]
Cognitive task Cognitive Neurological Investigation of Organizational Leaders’ Brain in the Strategic Thinking Activity: How to Design Cognitive Tasks for a Quantitative Electroencephalography (QEEG) Based Approach? [Volume 11, Issue 1, 2019, Pages 63-86]
Collaboration-competition Designing a Model for Cooperation-competition Incentives (Case Study: Iranian Handmade Carpet Art-industry) [Volume 12, Issue 2, 2020, Pages 357-377]
Collective sales efficacy Factors Effect Salespeople Performance Based on Multilevel Approach [Volume 2, Issue 2, 2010]
Color attractiveness Investigating the Effect of Apparel Color Dimensions on Customer Purchase Intention: An Analysis on Customer Gender Differences [Volume 10, Issue 3, 2018, Pages 659-672]
Color importance Investigating the Effect of Apparel Color Dimensions on Customer Purchase Intention: An Analysis on Customer Gender Differences [Volume 10, Issue 3, 2018, Pages 659-672]
Color norms Investigating the Effect of Apparel Color Dimensions on Customer Purchase Intention: An Analysis on Customer Gender Differences [Volume 10, Issue 3, 2018, Pages 659-672]
Color preferences Investigating the Effect of Apparel Color Dimensions on Customer Purchase Intention: An Analysis on Customer Gender Differences [Volume 10, Issue 3, 2018, Pages 659-672]
Comfort Developing a Scale to Measure “Comfortable Shopping Experience” in Shopping Malls [Volume 12, Issue 1, 2020, Pages 227-242]
Commercial Banks A Conceptual Model to Explain the Readiness of Iranian Commercial Banks towards Islamic Banking Implementation: Using Grounded Theory Strategy [Volume 9, Issue 1, 2017, Pages 129-154]
Commitment The Contribution of Relationship Marketing Underpinning to Customer Loyalty: A Comparison of a Private with a Government Owned Bank [Volume 1, Issue 2, 2009]
Commitment A Survey on Factors to Create and Maintain Relationship between Industrial Suppliers and Buyers in Iran (A case on Crane Machinery and Industrial Equipment) [Volume 2, Issue 1, 2010]
Commitment Commitment in Business-to-Business Relationships Case study: National Iranian Gas Company [Volume 2, Issue 2, 2010]
Commitment Reviewing the Mediating Role of Organizational Trust and Commitment on the Relationship between Organizational Justice and Organizational Citizenship Behaviors [Volume 5, Issue 1, 2013, Pages 105-118]
Commitment Influential factors on supplier-distributor partnership maintenance in distribution chain from the supplier’s landscape [Volume 5, Issue 4, 2013, Pages 43-60]
Commitment Studying the Mediating Role of Relationship Quality Dimensions between Service Personalization and Customer Gratitude Impact on Brand Equity (Case Study: Irancell Company) [Volume 10, Issue 1, 2018, Pages 207-228]
Commitment to Society Investigating the Impact of Social Identity, Communication Appeals, and Product Classification on Brand Loyalty [Volume 13, Issue 3, 2021, Pages 633-654]
Communication The Contribution of Relationship Marketing Underpinning to Customer Loyalty: A Comparison of a Private with a Government Owned Bank [Volume 1, Issue 2, 2009]
Companies Designing and Explaining the Strategic Orientation Model in Knowledge-Based Companies in Iran [Volume 10, Issue 3, 2018, Pages 603-622]
Company Features Proposing a Pricing Strategy Framework for Multichannel Retailers [Volume 15, Issue 1, 2023, Pages 1-26]
Company Performance Provide a sustainable marketing model with a customer equity proposition approach to improve the performance of companies operating in the detergent industry [(Articles in Press)]
Comparative Study. Comparative survey of Relationship between Competitive Intelligence and Marketing Effectiveness among Public and Private Banks in Zanjan Province [Volume 4, Issue 2, 2012, Pages 1-18]
Competency Factors Effect Salespeople Performance Based on Multilevel Approach [Volume 2, Issue 2, 2010]
Competency Introducing a Model of Meritocracy and Developing Competencies of Sales Managers in Distribution Industry [Volume 11, Issue 3, 2019, Pages 485-504]
Competency Providing a framework for the competencies of SEO specialists in the digital marketing ecosystem of Internet businesses [(Articles in Press)]
Competency model Introducing a Model of Meritocracy and Developing Competencies of Sales Managers in Distribution Industry [Volume 11, Issue 3, 2019, Pages 485-504]
Competitive Advantage Measuring Relative Efficiency of Competitive Advantage Iranian Using Quantitative Porter Diamond Model, Comparing to Selective Countries - DEA approach [Volume 3, Issue 3, 2011, Pages 91-112]
Competitive Advantage A Resource Based View to Identifying the Influential Factors in Sustainable Competitive Advantage of Banking Service in Bank Mellat [Volume 4, Issue 2, 2012, Pages 91-112]
Competitive Advantage Presenting a Model the Effects of Knowledge Management Enablers in Order to Gain Competitive Advantages SMEs [Volume 5, Issue 1, 2013, Pages 21-40]
Competitive Advantage The Relation of Deploying RFID Technology to Raise Competitive Advantage on Tehran Chain Stores [Volume 5, Issue 1, 2013, Pages 143-158]
Competitive Advantage The Impact of Supply Chain Management on Improving the Performance of Automotive Parts Industry through Competitive Advantage [Volume 6, Issue 1, 2014, Pages 67-88]
Competitive Advantage Investigating the Impact of Business Networks on Competitive Advantage by Explaining the Role of Capability of Building Capabilities Case Study: Construction Industry [Volume 6, Issue 1, 2014, Pages 107-124]
Competitive Advantage Presenting a Model of Competitive Advantage of Management Consulting Firms Based on Dynamic Capability Theory [Volume 8, Issue 2, 2016, Pages 317-338]
Competitive Advantage Designing a Model for Competitive Advantage in Electronic Banking Applying Grounded Theory [Volume 11, Issue 1, 2019, Pages 45-62]
Competitive Advantage Developing a Financial Reporting Model Based on the Concept of Business Model [Volume 12, Issue 4, 2020, Pages 976-1005]
Competitive Advantage The Influence of Digital Leadership on Firm Performance in Dynamic Environments: The Role of Dynamic Capabilities, Business Model Innovation, and Sustainable Competitive Advantage [Volume 14, Issue 3, 2022, Pages 445-474]
Competitive Advantages Identification of the Determining Factors of the Export Performance in the Food Industries [Volume 1, Issue 1, 2009]
Competitive Advantages The impact of export market orientation and competitive advantage on export performance (case study: The Study of Exemplary Exporters of Iran Selected in 2012 [Volume 5, Issue 4, 2013, Pages 61-78]
Competitive assessment indexes Analysis of Competitive Assessment Indexes in Electricity Market of Iran [Volume 2, Issue 2, 2010]
Competitive Capabilities Designing a Model for Assessing the Effects of Resource-Based Approach on Export Performance Based on Cost Leadership Strategy in Non Metal Mineral Industry [Volume 4, Issue 2, 2012, Pages 113-128]
Competitive Climate Factors Effect Salespeople Performance Based on Multilevel Approach [Volume 2, Issue 2, 2010]
Competitive intelligence Comparative survey of Relationship between Competitive Intelligence and Marketing Effectiveness among Public and Private Banks in Zanjan Province [Volume 4, Issue 2, 2012, Pages 1-18]
Competitive intelligence Designing a Model for Measuring Organizational External Intelligence: An Approach to Competitive Intelligence [Volume 5, Issue 3, 2013, Pages 57-82]
Competitive intelligence Developing a Model of Antecedents and Consequences of Iran Exemplary Exporters’ Competitive Intelligence [Volume 6, Issue 3, 2014, Pages 455-474]
Competitive intelligence A model describing intelligence in parent companies [Volume 7, Issue 4, 2015, Pages 805-822]
Competitive intelligence Analysing Relationship between Competitive Intelligence and Effectiveness of Marketing Strategies (Studied Industrial City of Ardabil) [Volume 9, Issue 2, 2017, Pages 375-394]
Competitive intelligence Explaining the Dimension of Competitive Intelligence through Utilizing Social Media Capabilities in Iran Non-Alcoholic Beverage Industry. [Volume 11, Issue 4, 2019, Pages 742-761]
Competitive intelligence 0.2 Desgining a Framework for Acquisition of Competitive Intelligence 0.2 Using Best Worst Method (BWM) [Volume 11, Issue 3, 2019, Pages 651-676]
Competitiveness Measuring Competitiveness of Methanol through ‌Fuzzy System [Volume 2, Issue 1, 2010]
Competitiveness Market Orientation and Business Performance in Iran [Volume 1, Issue 1, 2009]
Competitiveness Assessment of Logistic Performance on Global Competitiveness during 2007-2013 [Volume 6, Issue 2, 2014, Pages 359-380]
Competitiveness Considering the relationship between enterprise intelligence, attractiveness and banks’ internal capabilities with their competitiveness (Case study: Ilam provincial public (governmental) banks) [Volume 7, Issue 3, 2015, Pages 583-600]
Competitive Resources Designing a Model for Assessing the Effects of Resource-Based Approach on Export Performance Based on Cost Leadership Strategy in Non Metal Mineral Industry [Volume 4, Issue 2, 2012, Pages 113-128]
Competitive Strategies of Porter Impact of Differentiation Strategy of Porter on Organizational Performance Via Goods Packaging in Nutrition Companies of Astan Ghods Razavi [Volume 1, Issue 3, 2009]
Competitive Strategy Desiging a model of assessing the effects of competitive strategy and technological innovation on export performance based on competitive environment (Case study: Ceramic tile industry in Iran) [Volume 6, Issue 3, 2014, Pages 623-646]
Competitive Strategy Designing competitive strategies through apply of judo strategy and blue ocean strategy in BSC model [Volume 8, Issue 3, 2016, Pages 607-363]
Competitive Strategy Analysis of Competition and Concentration in Insurance Industry of Iran and Appropriate Competitive Strategies [Volume 9, Issue 3, 2017, Pages 641-660]
Competitive value Designing a Model for Competitive Advantage in Electronic Banking Applying Grounded Theory [Volume 11, Issue 1, 2019, Pages 45-62]
Competitors intelligence Analysing Relationship between Competitive Intelligence and Effectiveness of Marketing Strategies (Studied Industrial City of Ardabil) [Volume 9, Issue 2, 2017, Pages 375-394]
Composing Factors of Enterprise's Marketing Marketing Factors of an Enterprise in Iran Business Environment: Composing Factors [Volume 2, Issue 1, 2010]
Comprehensive framework for strategy formulation The formulation of Strategy using the Method of Comprehensive Framework for Strategy Formulation Case study: Tabriz sahand khodro company [Volume 1, Issue 2, 2009]
Compulsive Buying Behaviors Multilevel analysis of the effect of social network quality at the society level on the relationship between customers' personality dimensions on mpulsive and Compulsive Buying Behaviors at the individual level in social networks [(Articles in Press)]
Concentration Ratio Analysis of Competition and Concentration in Insurance Industry of Iran and Appropriate Competitive Strategies [Volume 9, Issue 3, 2017, Pages 641-660]
Conceptualization Conceptualizing the Model of Consumer Behavior during Crisis and Formulating a Marketing Strategy (Case Study: Covid-19 Crisis) [Volume 14, Issue 2, 2022, Pages 228-253]
Confident discourse Evidence-Based Strategic Decision Making Modeling in the Insurance Industry based on Grounded Theory. [Volume 11, Issue 4, 2019, Pages 782-803]
Confirmatory Factor Analysis Development of Retail Banking Customer Experience Creation Model from Manageable Factors by Organization Using Interpretive Structural Modeling (ISM) [Volume 11, Issue 3, 2019, Pages 565-584]
Confirmatory Factor Analysis. The Envisioned Future and formulating the vision of universities: The Cast Study Vali-e-Asr University of Rafsanjan [Volume 3, Issue 3, 2011, Pages 113-130]
Conflict handling The Contribution of Relationship Marketing Underpinning to Customer Loyalty: A Comparison of a Private with a Government Owned Bank [Volume 1, Issue 2, 2009]
Confusion motivation intensity The Effect of Information Rate and Store Environment on Purchasing Value; Analysis of the Role of Confusion and Motivational Tendency [Volume 10, Issue 4, 2018, Pages 743-760]
Conjoint Analysis Effects of B2C Retailing Website Features on Customer Online Purchase Intention, Using Conjoint Analysis [Volume 4, Issue 4, 2012, Pages 127-146]
Consensus map Investigation of Managers’ Mental Modeling regarding Strategic Thinking [Volume 10, Issue 2, 2018, Pages 461-486]
Consequences Diagnosis of Brand Studies in Iran with a Focus on Brand Loyalty: A Meta-Synthesis Approach [Volume 13, Issue 4, 2021, Pages 886-910]
Consideration Set The Influence of Personality Traits on Consideration Set Size [Volume 3, Issue 1, 2011, Pages 143-302]
Construal levels Experimental Study of the Effect of Advertisement and Promotional Plans on the Brand Attachment [Volume 9, Issue 3, 2017, Pages 573-594]
Construction Industry Investigating the Impact of Business Networks on Competitive Advantage by Explaining the Role of Capability of Building Capabilities Case Study: Construction Industry [Volume 6, Issue 1, 2014, Pages 107-124]
Construction Industry Developing a Sales Model Based on Open Innovation in the Building Industry (Case Study: Iranian Atlas Construction Group) [Volume 11, Issue 2, 2019, Pages 221-240]
Construction projects Choosing Innovation Strategies by Using a Combined Delphi and ANP Approach Case study: MAPSA Company [Volume 5, Issue 3, 2013, Pages 145-172]
Consumer Impact of Green Marketing Mix on Consumer Decision Making Process [Volume 2, Issue 2, 2010]
Consumer Designing an Effective Model of Advertising Campaigns for (Snack) Food Products [Volume 14, Issue 1, 2022, Pages 149-174]
Consumer Investigating the Impact of Gamification on the Consumer Buying Behavior using Artificial Neural Network [Volume 14, Issue 4, 2022, Pages 647-674]
Consumer animosity Analysis of the impact of consumer animosity on purchase decisions [Volume 8, Issue 2, 2016, Pages 395-412]
Consumer Attitude Examination of the impact of brand elements on consumers’ attitude & behaviour toward extended brand (Case study: Kaleh meat and dairy products company) [Volume 7, Issue 2, 2015, Pages 445-462]
Consumer behavior Consumer Behavior Pattern and Internet Marketing Strategy: home appliances industry [Volume 1, Issue 2, 2009]
Consumer behavior A Survey on Effects of Packaging Elements on Different Process of Food Products Consumer Behavior [Volume 1, Issue 3, 2009]
Consumer behavior Locus of Control and Word of Mouth Communication among Consumer [Volume 3, Issue 2, 2011, Pages 101-114]
Consumer behavior A Survey of the Impact of Store Image Dimensions on Retailer Equity of Chain Stores Customers (Refah, Shahrvand and Hyper Star) in Tehran [Volume 3, Issue 3, 2011, Pages 19-34]
Consumer behavior Developing a Model to Evaluating Effective Factors on Impulse Buying Behavior [Volume 3, Issue 4, 2011, Pages 127-140]
Consumer behavior Theoretical and Empirical Study of Determinants of Word of Mouth in Airline Companies: The Case of Iran Airline Company [Volume 5, Issue 1, 2013, Pages 41-60]
Consumer behavior Survey of Consumer Decision Making Styles for Home Appliance Store Buyers (Case Study: Tehran’s Customers) [Volume 5, Issue 2, 2013, Pages 149-168]
Consumer behavior The effect of Word of Mouth on Domestic Tourists’ Decision for Traveling to Foreign Countries [Volume 5, Issue 4, 2013, Pages 99-120]
Consumer behavior Impact of personality traits and product involvement on clothing impulsive buying [Volume 8, Issue 1, 2016, Pages 29-46]
Consumer behavior Understanding the Experience of Emotional Purchase of Durable Goods: A Phenomenological Study of Purchasing Home Appliance as Dowry [Volume 10, Issue 2, 2018, Pages 325-348]
Consumer behavior Designing an Effective Model of Advertising Campaigns for (Snack) Food Products [Volume 14, Issue 1, 2022, Pages 149-174]
Consumer behavior Conceptualizing the Model of Consumer Behavior during Crisis and Formulating a Marketing Strategy (Case Study: Covid-19 Crisis) [Volume 14, Issue 2, 2022, Pages 228-253]
Consumer behavior Designing a Content Marketing Template to Increase Purchase Intention in Digital Marketing [Volume 14, Issue 2, 2022, Pages 354-376]
Consumer behavior Grey Markets Formation Emanating from Economic Fluctuations and Customs Gaps (Case: Samsung Home Appliances) [Volume 15, Issue 1, 2023, Pages 111-130]
Consumer Brand Identifying Factors Affecting Brand Embarrassment [Volume 13, Issue 4, 2021, Pages 911-928]
Consumer brand engagement Developing a Behavior Model for Utilitarian Service Consumers toward Engagement in Online Brand Communities [Volume 15, Issue 1, 2023, Pages 156-184]
Consumer-brand relationship Identifying and Investigating Types of Consumer Relationships with Brand Communities on Instagram [Volume 10, Issue 3, 2018, Pages 529-546]
Consumer confusion A Phenomenological Look to the Meaning of the Lived Experience of Confusion in Product Selection [Volume 11, Issue 3, 2019, Pages 609-630]
Consumer Decision-Making Style Survey of Consumer Decision Making Styles for Home Appliance Store Buyers (Case Study: Tehran’s Customers) [Volume 5, Issue 2, 2013, Pages 149-168]
Consumer engagement Identification and Classification of the Advertising Texts Features with the Focusing on Consumer Engagement Behavior: A Meta-synthesis Approach [Volume 15, Issue 3, 2023, Pages 481-505]
Consumer Ethnocentrism Consumer Ethnocentrism and Its Relation with Patriotism and Cosmopolitanism Characteristics Among Students of University of Isfahan [Volume 1, Issue 3, 2009]
Consumer expenses A Phenomenological Look to the Meaning of the Lived Experience of Confusion in Product Selection [Volume 11, Issue 3, 2019, Pages 609-630]
Consumer Guilt Design of a Structural Model for Consumer Sense of Guilt to Predict Future Buying Behavior [Volume 6, Issue 2, 2014, Pages 291-314]
Consumer happiness Consumer Anthropomorphism and Happiness: Analysis of the Brand Authenticity Effect [Volume 15, Issue 4, 2023, Pages 814-837]
Consumer persuasion knowledge A Phenomenological Look to the Meaning of the Lived Experience of Confusion in Product Selection [Volume 11, Issue 3, 2019, Pages 609-630]
Consumer’s arrogance Consumers’ Arrogance; Understanding Semantic Perceptions Using Phenomenology [Volume 12, Issue 2, 2020, Pages 436-454]
Consumer's Behavior A Survey on Applying the Golden ratio in Product Packaging and its Effect on Consumers’ buying behavior [Volume 2, Issue 4, 2010]
Consumer's Satisfaction The Effect of Consumer’s Perceived Quality, Satiation and Satisfaction on Switching Intention (Case under study: Italian Restaurants in Tehran) [Volume 8, Issue 3, 2016, Pages 549-568]
Consumption experiences Identifying All the Types of Consumption Experiences and Their Impact on Perceptions of Prices [Volume 11, Issue 3, 2019, Pages 585-608]
Content analysis Content, Correspondence and Meta Method Analysis of Marketing Theses in Selected Universities in Tehran [Volume 5, Issue 3, 2013, Pages 105-124]
Content analysis Strategic Management Research in Iran: An Overview of Published Works in Domestic Scientific Journals during 2002 to 2015 [Volume 9, Issue 1, 2017, Pages 83-102]
Content analysis Content Analysis of Business Cooperatives Theories Emphasizing Network Functions [Volume 11, Issue 1, 2019, Pages 3-24]
Content Marketing Designing a Content Marketing Template to Increase Purchase Intention in Digital Marketing [Volume 14, Issue 2, 2022, Pages 354-376]
Continuous organizational learning An Integrity-based Conceptual Framework for Creating, Maintaining and Developing Marketing Capabilities, Sustained Competitive Advantage and Superior Business Performance [Volume 12, Issue 3, 2020, Pages 594-626]
Convolutional neural networks Customer Reviews Classification with Text Mining and Deep Learning Approach (Case Study: Digikala Customers Reviews) [Volume 14, Issue 4, 2022, Pages 675-694]
Cooperation Model A Systematic Literature Review of Bank-fintech Collaboration [Volume 14, Issue 2, 2022, Pages 199-227]
Cooperation theories Content Analysis of Business Cooperatives Theories Emphasizing Network Functions [Volume 11, Issue 1, 2019, Pages 3-24]
Coopetition Introducing a Coopetition Model for Domestic Airlines in Iran [Volume 15, Issue 4, 2023, Pages 646-668]
Coopetition strategy Developing a Conceptual Model for Competitive Collaborative Strategy in Iran Telephone and Mobile Communications Sector: A Multi-case Study [Volume 11, Issue 3, 2019, Pages 525-542]
Corporate banking Modeling Corporate Brand Identity in the Banking Industry [Volume 12, Issue 3, 2020, Pages 652-678]
Corporate brand identity Investigating Factors Affecting Corporate Brand Identity and Its Influence on Alborz Insurance Brand Employees’ Performance and Satisfaction (Case Study: Tehran Province’s Employees) [Volume 9, Issue 3, 2017, Pages 617-640]
Corporate brand identity Modeling Corporate Brand Identity in the Banking Industry [Volume 12, Issue 3, 2020, Pages 652-678]
Corporate governance The Relationship of Corporate Governance Mechanisms with Costs of the Agencies of Iranian Companies [Volume 6, Issue 2, 2014, Pages 401-416]
Corporate governance Extracting the Effective Factors on Corporate Governance Formation in Strategic Alliances with Focus on International Joint Ventures through Systematic Literature Review [Volume 12, Issue 1, 2020, Pages 64-93]
Corporate governance Identifying Board Processes through Behavioral Perspective toward Corporate Governance using Meta-Synthesis Approach [Volume 13, Issue 1, 2021, Pages 88-113]
Corporate governance Investigating the Status of Responsible Strategies of Companies in the Iranian Food Industry: A Multi - Case Study [Volume 15, Issue 1, 2023, Pages 85-110]
Corporate Governance Strategic Control Examining the Impact of Corporate Governance Strategic Control on the Effectiveness Governance of Corporation in Stock Market [Volume 9, Issue 3, 2017, Pages 485-506]
Corporate Image Examining Influencing Factors on Corporate Image of Governmental Banks [Volume 5, Issue 2, 2013, Pages 131-148]
Corporate Image Investigation of the effective factors on brand equity enhancing with an emphasis on promotion and corporate image [Volume 6, Issue 4, 2014, Pages 755-772]
Corporate Image The Effect of Experiential Marketing, Destination Image and Corporate Image on Guests' Satisfaction in Hotels (Case Study: 4 and 5 star Tehran Parsian Hotels) [Volume 8, Issue 1, 2016, Pages 183-204]
Corporate Parent A model describing intelligence in parent companies [Volume 7, Issue 4, 2015, Pages 805-822]
Corporate Reputation The Impact of employer brand attractiveness on Talent's Intention to recruitment (The case of subordinate companies of Oil ministry) [Volume 8, Issue 1, 2016, Pages 205-228]
Corporate Social Responsibilities Examining Influencing Factors on Corporate Image of Governmental Banks [Volume 5, Issue 2, 2013, Pages 131-148]
Corporate social responsibility Analysis the Impact of Corporate Social Responsibility on Symbolic Image, Performance Image and Brand Loyalty [Volume 5, Issue 2, 2013, Pages 69-88]
Corporate social responsibility Specification of corporate social responsibility effect on relationship quality and its outcomes (Case study: Kayson Construction & Engineering Services Company) [Volume 6, Issue 4, 2014, Pages 665-685]
Corporate social responsibility Investigating the impact of inter organization elements and industry structure on corporate social responsibility in Tehran Stock Exchange (TSE) [Volume 7, Issue 1, 2015, Pages 209-229]
Corporate social responsibility The role of corporate social responsibility on consumer decision making in the food maturing market [Volume 6, Issue 4, 2014, Pages 687-708]
Corporate social responsibility The effect of corporate social responsibility on customer trust and purchase intention with emphasis on the mediator role of customer satisfaction [Volume 8, Issue 4, 2016, Pages 855-902]
Corporate social responsibility Institutional Analysis and Development of Organizational Social Responsibility: A Mixed Approach [Volume 13, Issue 4, 2021, Pages 929-952]
Corporate social responsibility Designing a Model of Corporate Social Responsibility to Assist the Development of the Iranian Banking Industry [Volume 14, Issue 4, 2022, Pages 695-716]
Corporate social responsibility Corporate Social Responsibility's Influence on Product Innovation: Spotlight on the Mediating Role of Employer Branding (A Case Study of Medium and Large Manufacturing Firms in Bushehr City) [Volume 15, Issue 4, 2023, Pages 722-746]
Corporate Story A Combinational Framework for Developing Sustainable Vision [Volume 4, Issue 4, 2012, Pages 72-92]
Corporate Sustainability Proposing a Model of a Strategic Renewal Ecosystem with an Emphasis on Corporate Sustainability [Volume 15, Issue 2, 2023, Pages 248-272]
Correspondence Analysis Content, Correspondence and Meta Method Analysis of Marketing Theses in Selected Universities in Tehran [Volume 5, Issue 3, 2013, Pages 105-124]
Cosmetic Luxury Products Designing a Model for Customer’s Emotions Impact on Online Purchase Intention and impulsive buying of Luxury Cosmetic Products with Emphasis on the Role of Perceived Service Quality [Volume 15, Issue 1, 2023, Pages 131-155]
Cosmetic products An Investigation of Values: Laddering with Cosmetic Products Consumers [Volume 10, Issue 2, 2018, Pages 441-460]
Cosmopolitanism Consumer Ethnocentrism and Its Relation with Patriotism and Cosmopolitanism Characteristics Among Students of University of Isfahan [Volume 1, Issue 3, 2009]
Cosmopolitanism "Investigation the effect of Iranian consumer cosmopolitanism on their attitude toward domestic products by mediating role of consumer ethnocentrism: In terms of social identity theory" (Case of study: domestic products consumers in Mashhad city) [Volume 8, Issue 4, 2016, Pages 895-810]
Cost Leadership Strategy Designing a Model for Assessing the Effects of Resource-Based Approach on Export Performance Based on Cost Leadership Strategy in Non Metal Mineral Industry [Volume 4, Issue 2, 2012, Pages 113-128]
Cost Leadership Strategy Generating a Model of International Markets Development (Case Study: Petrochemical Products) [Volume 13, Issue 2, 2021, Pages 384-411]
Costumer-based brand equity The Role of Viral Marketing on Costumer-Based Brand Equity in Tehran Mobile Market [Volume 9, Issue 2, 2017, Pages 337-352]
Courtesy Exploring the Impact of Different Dimensions of Organizational Citizenship Behavior on Customer-based Brand Equity in the Hotel Industry: The Moderator Role of Islamic Work Ethic [Volume 9, Issue 3, 2017, Pages 439-462]
Covid-19 Conceptualizing the Model of Consumer Behavior during Crisis and Formulating a Marketing Strategy (Case Study: Covid-19 Crisis) [Volume 14, Issue 2, 2022, Pages 228-253]
Creative Advertisement Identifying and Ranking the Factors, Affecting Advertising Creativity in Iran’s TV Commercials [Volume 7, Issue 4, 2015, Pages 823-840]
Creative marketing Identifying the Features of the Female-related Content Marketing System in the Creative Industries [Volume 11, Issue 2, 2019, Pages 319-340]
Creative thinking Cognitive Neurological Investigation of Organizational Leaders’ Brain in the Strategic Thinking Activity: How to Design Cognitive Tasks for a Quantitative Electroencephalography (QEEG) Based Approach? [Volume 11, Issue 1, 2019, Pages 63-86]
Creativity Examination of the relationship between organizational learning and financial performance mediated by innovation process in the industrial companies in Golpayegan [Volume 6, Issue 4, 2014, Pages 773-790]
Creativity Identifying and Ranking the Factors, Affecting Advertising Creativity in Iran’s TV Commercials [Volume 7, Issue 4, 2015, Pages 823-840]
Credit scoring Design and Development of a Fuzzy Rule-Based Expert System for Customers Credit Scoring of Business Company: Case Study Alborz Distribution Company [Volume 5, Issue 2, 2013, Pages 17-46]
Criminal Behaviors Providing an Anti-Marketing Model to Prevent Criminal Behaviors in Online and Digital Businesses [(Articles in Press)]
Crisis Conceptualizing the Model of Consumer Behavior during Crisis and Formulating a Marketing Strategy (Case Study: Covid-19 Crisis) [Volume 14, Issue 2, 2022, Pages 228-253]
Crisis Management Examining Influencing Factors on Corporate Image of Governmental Banks [Volume 5, Issue 2, 2013, Pages 131-148]
Critical Success Factors (CSFs) Investigation of Factors Affecting Strategic Planning Success in National Iranian Gas Company [Volume 1, Issue 3, 2009]
CRM Investigation of Implementing Relational Marketing for Costumer relationship in Hospitality Industry) Case Study: of Persian Palace hotel ( [Volume 3, Issue 2, 2011, Pages 23-40]
CRM success The Role of Factors Affecting the Success of Customer Relationship Management Strategy in Car Dealerships in Guilan Province [Volume 6, Issue 1, 2014, Pages 125-144]
Cross Buying Identification and Examination of the Factors Affecting Customer Intentions for Cross Buying Bancassurance [Volume 6, Issue 2, 2014, Pages 381-400]
Cross Selling Identification and Examination of the Factors Affecting Customer Intentions for Cross Buying Bancassurance [Volume 6, Issue 2, 2014, Pages 381-400]
CSF Analyzing of critical success factor of strategic alliances (Case study: Tile & ceramic industrial cluster of Yazd) [Volume 6, Issue 3, 2014, Pages 517-534]
Cultural industry Identification of Key Success Factors - in Developing a Character Merchandising in the Iranian Marketplace using Grounded Theory Method [Volume 10, Issue 3, 2018, Pages 567-582]
Cultural Values Investigation of the Relationship between Cultural Values and Iranian Consumers Impulse Buying Behavior [Volume 8, Issue 2, 2016, Pages 301-316]
Culture The Development of Culture - Strategy Matrix with Fuzzy Approach; a Case Study [Volume 8, Issue 2, 2016, Pages 433-460]
Culture The Relationships between Sales Culture and Customers’ Perceived value and Performance (the Case of Employees and Customers of Banks and Financial Institutions in Poldokhtar City) [Volume 9, Issue 4, 2017, Pages 689-716]
Culture - Strategy Matrix The Development of Culture - Strategy Matrix with Fuzzy Approach; a Case Study [Volume 8, Issue 2, 2016, Pages 433-460]
Customer Attachment Style The Relationship between Customer Attachment Styles and Customer Relationship Management (Case Study: Virtual University of Tehran) [Volume 5, Issue 2, 2013, Pages 47-68]
Customer-based brand equity The Effect of Sales Promotion Mix and Customer Relationship Management on Brand Loyalty [Volume 5, Issue 3, 2013, Pages 1-18]
Customer-based brand equity Exploring the Impact of Different Dimensions of Organizational Citizenship Behavior on Customer-based Brand Equity in the Hotel Industry: The Moderator Role of Islamic Work Ethic [Volume 9, Issue 3, 2017, Pages 439-462]
Customer-based Brand Equity. The Effects of Marketing Mix Elements of Karafarin Insurance Company on Customer-based Brand Equity [Volume 4, Issue 2, 2012, Pages 71-90]
Customer Based Brand Equity Investigation of the Relationship between Brand Meaning-Creator Elements and Brand Knowledge, According to Customer Based Brand Equity (A Case Study of Bank Mellat) [Volume 3, Issue 4, 2011, Pages 75-92]
Customer-based brand equity pyramid The Role of Social Participation and Electronic Word-of-Mouth Advertising in Brand Equity [Volume 13, Issue 4, 2021, Pages 953-973]
Customer Behaviour Investigating the Effect of Brand Credibility on Customer Loyalty and Behaviour in Hygienic Products [Volume 3, Issue 3, 2011, Pages 35-56]
Customer capital Effect of Top Managers’ Commitment, Knowledge Management and Organizational Learning on Customer Capital [Volume 11, Issue 2, 2019, Pages 357-374]
Customer confusion The Effect of Information Rate and Store Environment on Purchasing Value; Analysis of the Role of Confusion and Motivational Tendency [Volume 10, Issue 4, 2018, Pages 743-760]
Customer-Customer Similarity Reflection on the Antecedents of Resilience to Negative Information among the Consumers of Digital Goods [Volume 13, Issue 1, 2021, Pages 228-246]
Customer-decision making styles Surveying of Criteria for Purchasing Television Set and Recognizing Customers' Decision Making Styles in Isfahen [Volume 11, Issue 3, 2019, Pages 631-650]
Customer engagement Designing a Customer Participation Model in Social Media Marketing (Case Study: Beauty Services of Skin and Hair) [Volume 14, Issue 4, 2022, Pages 717-740]
Customer engagement Identifying the consequences of digital storytelling-based customer engagement (CE) in social media in Tourism Industry [(Articles in Press)]
Customer engagement value Analysis of Customer Engagement in Creating Value at Different Stages of the Relationship Life Cycle [Volume 11, Issue 1, 2019, Pages 105-124]
Customer equity Investigating the relationship between customer equity and the performance of Parsian International Hotels Corporation [Volume 7, Issue 4, 2015, Pages 761-782]
Customer equity Explanation of the commercial banking marketing strategy selection based on customer equity [Volume 8, Issue 1, 2016, Pages 47-72]
Customer equity Provide a sustainable marketing model with a customer equity proposition approach to improve the performance of companies operating in the detergent industry [(Articles in Press)]
Customer experience A Nethnography Study to Identify the Underlying Dimensions of Customer Experience in the Banking Industry [Volume 9, Issue 2, 2017, Pages 259-270]
Customer experience Developing a Loyalty Model Based on the Customers’ Experience in Hotel Industry Using Grounded Theory Strategy [Volume 11, Issue 1, 2019, Pages 125-140]
Customer experience Development of Retail Banking Customer Experience Creation Model from Manageable Factors by Organization Using Interpretive Structural Modeling (ISM) [Volume 11, Issue 3, 2019, Pages 565-584]
Customer experience Developing a Customer Experience Management Framework in Hoteling Industry: A Systematic Review of Theoretical Foundations [Volume 12, Issue 3, 2020, Pages 523-547]
Customer experience Customer Experience Management; Trends and Areas in Research [Volume 13, Issue 2, 2021, Pages 502-523]
Customer experience Testing the customer experience management model in E-banking [Volume 13, Issue 4, 2021, Pages 974-1000]
Customer experience Widespread Patterns of Customer Deception in Chain Stores: Customer Deception Tree [(Articles in Press)]
Customer experience management Developing a Planned Journey Map of Banking Mobile Services Users (Case Study: Mellat Bank) [Volume 12, Issue 1, 2020, Pages 116-142]
Customer experience management Developing a Customer Experience Management Framework in Hoteling Industry: A Systematic Review of Theoretical Foundations [Volume 12, Issue 3, 2020, Pages 523-547]
Customer experience management Customer Experience Management; Trends and Areas in Research [Volume 13, Issue 2, 2021, Pages 502-523]
Customer Experience Management (CEM) Testing the customer experience management model in E-banking [Volume 13, Issue 4, 2021, Pages 974-1000]
Customer features Proposing a Pricing Strategy Framework for Multichannel Retailers [Volume 15, Issue 1, 2023, Pages 1-26]
Customer gratitude Studying the Mediating Role of Relationship Quality Dimensions between Service Personalization and Customer Gratitude Impact on Brand Equity (Case Study: Irancell Company) [Volume 10, Issue 1, 2018, Pages 207-228]
Customer Intentions Identification and Examination of the Factors Affecting Customer Intentions for Cross Buying Bancassurance [Volume 6, Issue 2, 2014, Pages 381-400]
Customer involvement capability Investigating the Moderating Role of Customer Knowledge Mobilization Resources in the Relationship between Customer Participation Capability and Service Firms Performance [Volume 11, Issue 4, 2019, Pages 919-943]
Customer journey mapping Developing a Planned Journey Map of Banking Mobile Services Users (Case Study: Mellat Bank) [Volume 12, Issue 1, 2020, Pages 116-142]
Customer Knowledge A model of gaining customer loyalty through Customer Knowledge Management in banking industry of Iran (Private Banks) [Volume 4, Issue 2, 2012, Pages 147-164]
Customer Knowledge Management Customer knowledge management and its role on continues innovation and superior performance (Case study of private banks in Guilan) [Volume 8, Issue 1, 2016, Pages 1-28]
Customer Knowledge Management Developing and Explaining a Framework to Establish Customer Knowledge Management (CKM) in Private Commercial Banks in Iran [Volume 6, Issue 1, 2014, Pages 41-66]
Customer Knowledge Management Developing a Framework to Integrate Customers’ Knowledge Management and Customer Relationship Management in the Banking Industry [Volume 13, Issue 2, 2021, Pages 572-608]
Customer Knowledge Management Impact of Customer Knowledge Management on Organizational Value Creation in B2C E-commerce [Volume 14, Issue 2, 2022, Pages 254-275]
Customer knowledge mobilization Investigating the Moderating Role of Customer Knowledge Mobilization Resources in the Relationship between Customer Participation Capability and Service Firms Performance [Volume 11, Issue 4, 2019, Pages 919-943]
Customer Loyalty Investigating the Effect of Brand Credibility on Customer Loyalty and Behaviour in Hygienic Products [Volume 3, Issue 3, 2011, Pages 35-56]
Customer Loyalty Key Effective Factors on Customer’s Loyalty in Hygienic and Health Industry Using Fuzzy Delphi Method and Fuzzy DEMATEL [Volume 4, Issue 3, 2012, Pages 1-20]
Customer Loyalty A model of gaining customer loyalty through Customer Knowledge Management in banking industry of Iran (Private Banks) [Volume 4, Issue 2, 2012, Pages 147-164]
Customer Loyalty Analysis of Halo Effect of Customers Behavior by Using Net Promoter Score (NPS) and Rough Set Theory (RST)(Case Study: Sony Ericsson Mobile Phone) [Volume 5, Issue 1, 2013, Pages 119-142]
Customer Loyalty The Impact of Store Image on Patronage Intention and Customer Loyalty (The Case of Hyper Star Store) [Volume 5, Issue 3, 2013, Pages 39-56]
Customer Loyalty Impact of price perception factors on customer and price acceptance (Case study: MTN Irancell Company) [Volume 6, Issue 3, 2014, Pages 647-664]
Customer Loyalty A Comparative Study of Self-congruity and Brand Personality on Customer Loyalty (Case study: Comparing Iranian Mobile Phone Brands and Chinese Mobile Phone Brands) [Volume 9, Issue 2, 2017, Pages 317-336]
Customer Loyalty Developing a Loyalty Model Based on the Customers’ Experience in Hotel Industry Using Grounded Theory Strategy [Volume 11, Issue 1, 2019, Pages 125-140]
Customer Loyalty Investigating the Effect of Loyalty Plans on the Loyalty of Asia Insurance Customers Using the Salomon Four-Party Plan [Volume 11, Issue 2, 2019, Pages 259-276]
Customer Loyalty. Presenting a Mathematical Model for Measuring Brand Equity [Volume 4, Issue 1, 2012, Pages 105-120]
Customer persuasion An Analysis of the Effect of Brand Evidence and Brand Hearsay on Customer Choice Persuasion of Healthcare Services with Mediating Role of Brand Image (Study of Medical Diagnostic Laboratories in Isfahan) [Volume 10, Issue 3, 2018, Pages 509-528]
Customer portfolio Description of the Customer Reference Model in the Insurance Industry [Volume 14, Issue 2, 2022, Pages 300-325]
Customer preference From Shopping Centers’ Image to Purchase Intention with Perceived Value, Customer Satisfaction and Customer Preference (Case Study: Shopping Centers in Semnan) [Volume 10, Issue 3, 2018, Pages 643-658]
Customer referral Description of the Customer Reference Model in the Insurance Industry [Volume 14, Issue 2, 2022, Pages 300-325]
Customer relationship management The Relationship between Customer Attachment Styles and Customer Relationship Management (Case Study: Virtual University of Tehran) [Volume 5, Issue 2, 2013, Pages 47-68]
Customer relationship management The Role of Factors Affecting the Success of Customer Relationship Management Strategy in Car Dealerships in Guilan Province [Volume 6, Issue 1, 2014, Pages 125-144]
Customer relationship management Identifying & Segmenting Key Customers for Prioritizing them Based on Lifetime Value using RFM Model (Case study: Internet customer of Qom Telecommunications Company) [Volume 8, Issue 2, 2016, Pages 461-478]
Customer relationship management Predicting Customer Lifetime Value Based on Financial and Demographic Characteristics Using GMDH Neural Network Case Study: Individual Customers of a Private Bank of Iran [Volume 8, Issue 4, 2016, Pages 833-860]
Customer relationship management Developing a Framework to Integrate Customers’ Knowledge Management and Customer Relationship Management in the Banking Industry [Volume 13, Issue 2, 2021, Pages 572-608]
Customer Relationship Management (CRM) The Effect of Sales Promotion Mix and Customer Relationship Management on Brand Loyalty [Volume 5, Issue 3, 2013, Pages 1-18]
Customer Relationship Management (CRM) A new approach on using data mining techniques in identifying effective factors on customers’ satisfaction [Volume 7, Issue 1, 2015, Pages 231-251]
Customer response to advertising Do Animal Mascots Affect the Reaction of the Customers to the Ads: An Experimental Method [Volume 10, Issue 2, 2018, Pages 253-278]
Customer Satisfaction Comparison Customer Satisfaction Indices and Finding a Model for Measurement Taxpayer Satisfaction [Volume 1, Issue 2, 2009]
Customer Satisfaction Recognizing the items of after sales services quality and Exploring the relationships among these items and customer satisfaction in Informatics Services Corporation [Volume 2, Issue 4, 2010]
Customer Satisfaction Evaluation and Analysis of Effective Factors on Investors Satisfaction as Customers of Broker Firms in Tehran Stock Exchange (Case Study: Tehran, Isfahan and Yazd Regional Stock Exchanges) [Volume 3, Issue 2, 2011, Pages 61-80]
Customer Satisfaction An Analysis of Relationship between Perceived Value, Perceived Quality, Customer satisfaction and Re-purchase Intention in Tehran Department Stores [Volume 4, Issue 1, 2012, Pages 55-70]
Customer Satisfaction The Relation of Deploying RFID Technology to Raise Competitive Advantage on Tehran Chain Stores [Volume 5, Issue 1, 2013, Pages 143-158]
Customer Satisfaction The effect of price fairness on customer satisfaction in the car buying process .Pride & Peugeot 206 Car Case Study" [Volume 5, Issue 4, 2013, Pages 121-140]
Customer Satisfaction Impact of price perception factors on customer and price acceptance (Case study: MTN Irancell Company) [Volume 6, Issue 3, 2014, Pages 647-664]
Customer Satisfaction The influence of service environments on customer emotion and service outcomes [Volume 7, Issue 2, 2015, Pages 363-380]
Customer Satisfaction Explaining the Influence of Organizational Citizenship Behavior on Customer Satisfaction and Brand Equity in the Banking Industry Emphasizing on the Threats and Opportunities [Volume 6, Issue 2, 2014, Pages 315-336]
Customer Satisfaction The Impact of innovation on Electronic purchase intention by Structural Equation Modeling [Volume 7, Issue 4, 2015, Pages 941-966]
Customer Satisfaction The effect of corporate social responsibility on customer trust and purchase intention with emphasis on the mediator role of customer satisfaction [Volume 8, Issue 4, 2016, Pages 855-902]
Customer Satisfaction From Shopping Centers’ Image to Purchase Intention with Perceived Value, Customer Satisfaction and Customer Preference (Case Study: Shopping Centers in Semnan) [Volume 10, Issue 3, 2018, Pages 643-658]
Customer Satisfaction Identifying the Constructive Elements of “Value Proposition” and their Impact on Customers’ Satisfaction using Sentiment Analysis based on Text Mining [Volume 12, Issue 4, 2020, Pages 1092-1116]
Customer Satisfaction Models. The Prediction of Customer Repurchasing Behavior (Case: An Internet Service Provider) [Volume 3, Issue 4, 2011, Pages 55-74]
Customers' Attitudes Examination of Influential Factors on Bank of Industry & Mine Customers' Satisfaction [Volume 1, Issue 2, 2009]
Customer’s behavior Customer Behaviour Forecasting in FMCG Retail Industry; Golpakhsh Avval Co. Case Study [Volume 10, Issue 3, 2018, Pages 623-642]
Customer's Clustering Clustering Bank's Customers Using Artificial Neural Networks [Volume 6, Issue 1, 2014, Pages 187-206]
Customer’s Emotions Designing a Model for Customer’s Emotions Impact on Online Purchase Intention and impulsive buying of Luxury Cosmetic Products with Emphasis on the Role of Perceived Service Quality [Volume 15, Issue 1, 2023, Pages 131-155]
Customers’ Intention Exploration of the Role of Visual Merchandising (Mannequin) on Women’s shopping Behavior through the Moderating Role of Type of Store and Customers’ Intention: An Experimental Research Approach [Volume 13, Issue 1, 2021, Pages 247-272]
Customer’s Perceived Value A Mixed Study on Buyer-Seller Relationships in Industrial Markets (B2B): Case Study of Iran Oil Supply Chain [Volume 13, Issue 1, 2021, Pages 273-303]
Customers’ personality type Developing a Multi-level Model of the Impact of Sellers’ and Customers’ Personality type on Sellers’ Trustfulness [Volume 13, Issue 2, 2021, Pages 412-434]
Customers’ perceived value The Relationships between Sales Culture and Customers’ Perceived value and Performance (the Case of Employees and Customers of Banks and Financial Institutions in Poldokhtar City) [Volume 9, Issue 4, 2017, Pages 689-716]
Customers’ performance The Relationships between Sales Culture and Customers’ Perceived value and Performance (the Case of Employees and Customers of Banks and Financial Institutions in Poldokhtar City) [Volume 9, Issue 4, 2017, Pages 689-716]
Customers' Satisfaction Examination of Influential Factors on Bank of Industry & Mine Customers' Satisfaction [Volume 1, Issue 2, 2009]
Customers' Status. Examination of Influential Factors on Bank of Industry & Mine Customers' Satisfaction [Volume 1, Issue 2, 2009]
Customer-Supplier Duality Agent-Based Simulation of Banking Service Supply Chain Based on Service-Dominant Logic [Volume 9, Issue 3, 2017, Pages 661-688]
Customer’s value Evaluating the Relationship between Quadruple Concept of CLV and Triple Organization Values in Insurance Companies [Volume 9, Issue 3, 2017, Pages 527-550]
Customer Value A model of gaining customer loyalty through Customer Knowledge Management in banking industry of Iran (Private Banks) [Volume 4, Issue 2, 2012, Pages 147-164]
Customer value co-creation Designing a Service Innovation Model Based on Customer Value Co-creation in the Hospitality Industry [Volume 15, Issue 2, 2023, Pages 350-388]

D

Dairy The Effect of Visual Elements in Direct Print Advertising of Diary Products on the Consumers’ Recall: An Experimental Field Study [Volume 12, Issue 4, 2020, Pages 1050-1068]
Data Envelopment Analysis Pattern Design and Performance Evaluation of Branches of Banks and Financial Institutions (Case Study: Bank Qvamyn) [Volume 3, Issue 1, 2011, Pages 127-268]
Data Envelopment Analysis and Structural Equation Modeling Measuring of Efficiency Brand Equity Using the Hybrid Model SEM-DEA: A Case Study Automobile Brand in the City of Isfahan [Volume 4, Issue 3, 2012, Pages 137-154]
Data Mining Customer segmentation in Fast Moving Consumer Goods (FMCG) Industries by using developed RFM model [Volume 7, Issue 1, 2015, Pages 23-42]
Data Mining An analysis of structural changes of customer segments by a hybrid method of clustering and association rule [Volume 7, Issue 3, 2015, Pages 515-542]
Data Mining Bi-objective customer segmentation using data mining technique (A case study in Sima-choob) [Volume 7, Issue 4, 2015, Pages 841-864]
Data Mining Customer Segmentation in Pharmaceutical Industry Assisting the Decision Making of Marketing and Sales Managers Based on RFML Model. [Volume 8, Issue 4, 2016, Pages 861-884]
Data Mining Factors Affecting Personal Branding of Active Musicians with a Data Mining Approach (Case Study: Instagram Social Network) [(Articles in Press)]
Data mining Approach The Factors Affecting Place Branding based on Data Mining Approach (Case Study: Instagram Social Media) [Volume 13, Issue 2, 2021, Pages 473-501]
DEA. Measuring Relative Efficiency of Competitive Advantage Iranian Using Quantitative Porter Diamond Model, Comparing to Selective Countries - DEA approach [Volume 3, Issue 3, 2011, Pages 91-112]
Dead unit Clustering Bank's Customers Using Artificial Neural Networks [Volume 6, Issue 1, 2014, Pages 187-206]
Decision to purchase The Impact of Discount Uncertainty on the Decision to Buy [Volume 13, Issue 3, 2021, Pages 791-813]
Deep learning Customer Reviews Classification with Text Mining and Deep Learning Approach (Case Study: Digikala Customers Reviews) [Volume 14, Issue 4, 2022, Pages 675-694]
Delphi-ANP Choosing Innovation Strategies by Using a Combined Delphi and ANP Approach Case study: MAPSA Company [Volume 5, Issue 3, 2013, Pages 145-172]
Demand chain A Systematic Literature Review on Supply Chain Strategy [Volume 10, Issue 2, 2018, Pages 279-302]
Demographic Variables Benefit Sought Segmentation of Mobile Phone Market [Volume 3, Issue 2, 2011, Pages 115-132]
Demographic Variables Assessing Encouraging Macro and Micro Policies of Entrepreneurship Development in Iran [Volume 3, Issue 2, 2011, Pages 133-148]
Demographic Variables An Investigation of the Effect of Packaging Characteristics (Visual and Functional) on Food Purchasing Behaviors: Moderating Role of Customer Demography [Volume 4, Issue 3, 2012, Pages 65-82]
Denison Organizational Culture The Impact of Organizational Culture on Marketing Capabilities and Performance: Explaining the Mediating Role of Extroverted Strategic Orientations [Volume 9, Issue 4, 2017, Pages 739-762]
Department Stores. An Analysis of Relationship between Perceived Value, Perceived Quality, Customer satisfaction and Re-purchase Intention in Tehran Department Stores [Volume 4, Issue 1, 2012, Pages 55-70]
Depersonalization(DP) Identification and Ranking Effective Factors on the Internet Shopping use of Fuzzy ANP [Volume 3, Issue 1, 2011, Pages 37-92]
Designing Metric Designing Metrics for Measurement of Commercial Advertising on Audiences in IRIB [Volume 2, Issue 1, 2010]
Design of experiments Sesame New Product Development, Analysis of Product and Process Qualitative Characteristics Using QFD and DOE Methods [Volume 9, Issue 2, 2017, Pages 295-316]
Desire Effects of Personal and Social Factors on Consumers’ Participation in Virtual Communities [Volume 10, Issue 1, 2018, Pages 121-144]
Destination brand The Intervening Role of Tourists’ Perception in the Effect of Word of Mouth Advertisement on the Intention to Visit Religious Tourism Destinations (Case Study: Mashhad) [Volume 10, Issue 4, 2018, Pages 815-834]
Destination branding A Model for Multi-sensory Marketing in Tourism Destination Branding [Volume 9, Issue 1, 2017, Pages 63-82]
Destination choice From European Tourists Motivation to Destination Choice (Iran as a Case) [Volume 7, Issue 4, 2015, Pages 921-940]
Destination image The Effect of Experiential Marketing, Destination Image and Corporate Image on Guests' Satisfaction in Hotels (Case Study: 4 and 5 star Tehran Parsian Hotels) [Volume 8, Issue 1, 2016, Pages 183-204]
Destination image Designing and explaining a model of the effect of word of mouth on destination image of tourists and travel intention (case study of Isfahan) [Volume 8, Issue 4, 2016, Pages 811-832]
Destination image Virtual Reality Technology in Tourism Destination Marketing [Volume 13, Issue 3, 2021, Pages 721-743]
Destination Marketing Virtual Reality Technology in Tourism Destination Marketing [Volume 13, Issue 3, 2021, Pages 721-743]
Destination's mental image Evaluation of the Impact of the Quality of Tourism Information on Social Media on the Formation of the Mental Image of Destination Using Rough Sets Theory [Volume 12, Issue 2, 2020, Pages 455-476]
Detergent Industry Provide a sustainable marketing model with a customer equity proposition approach to improve the performance of companies operating in the detergent industry [(Articles in Press)]
Development Organizations Designing a Strategic Renewal Model for Development of Organizations in Iran based on the Professional Identity of Managers (Case Study: The State-owned Companies of IDRO) [Volume 14, Issue 2, 2022, Pages 326-353]
Differentiation Strategy Impact of Differentiation Strategy of Porter on Organizational Performance Via Goods Packaging in Nutrition Companies of Astan Ghods Razavi [Volume 1, Issue 3, 2009]
Digital banking Explaining the Role of Tejarat Bank's Strategic Alliance with FinTechs in Efficiency Mediated by Technological Developments and Digital Banking [Volume 12, Issue 3, 2020, Pages 800-832]
Digital Content Marketing Designing a Digital Content Marketing Framework to Engage Consumers with Brands on Social Media: A Bibliometric Review [Volume 14, Issue 4, 2022, Pages 573-601]
Digital Environment Providing an Anti-Marketing Model to Prevent Criminal Behaviors in Online and Digital Businesses [(Articles in Press)]
Digital Experience Identifying the dimensions and consequences of the customer's digital experience using the phenomenological method [(Articles in Press)]
Digital Insurance Developing a model of digital insurance: a grounded theory approach [(Articles in Press)]
Digital leadership The Influence of Digital Leadership on Firm Performance in Dynamic Environments: The Role of Dynamic Capabilities, Business Model Innovation, and Sustainable Competitive Advantage [Volume 14, Issue 3, 2022, Pages 445-474]
Digital Marketing Designing a Content Marketing Template to Increase Purchase Intention in Digital Marketing [Volume 14, Issue 2, 2022, Pages 354-376]
Digital Marketing Providing a framework for the competencies of SEO specialists in the digital marketing ecosystem of Internet businesses [(Articles in Press)]
Digital media Designing a Business Model for Digital Media Based on Creating a Distinctive Brand [Volume 13, Issue 3, 2021, Pages 769-790]
Digital Technology Commercialization of Media Entrepreneurs' Digital Innovations [Volume 4, Issue 1, 2012, Pages 71-88]
Digital technology developments Explaining the Role of Tejarat Bank's Strategic Alliance with FinTechs in Efficiency Mediated by Technological Developments and Digital Banking [Volume 12, Issue 3, 2020, Pages 800-832]
Digital Transformation Sustainable Business Model Innovation in the Digital Age Based on the Dynamic Capabilities Approach [Volume 15, Issue 1, 2023, Pages 54-84]
Digital Transformation Developing a model of digital insurance: a grounded theory approach [(Articles in Press)]
Dimensions of Brand Equity Examining the effect of advertising and sales promotions on brand equity creation (Case study: Samsung Home Appliances Brand) [Volume 7, Issue 3, 2015, Pages 643-662]
Dimensions of Brand Equity The Effect of Brand Equity and Social Capital on Brand Image (A Study of Samand Automobile Brand) [Volume 9, Issue 4, 2017, Pages 905-925]
Direct Export Channel Identification of the Determining Factors of the Export Performance in the Food Industries [Volume 1, Issue 1, 2009]
Direct marketing Direct Marketing Based on Fuzzy Clustering of Customers (Case Study: on one Mobile Company) [Volume 10, Issue 4, 2018, Pages 855-870]
Discount Frames Investigating the Effect of Discount Framing and Brand on Consumers' Perceived Savings, Perceived Quality and Purchase Intention [Volume 9, Issue 1, 2017, Pages 193-211]
Discount Frames Typology and Ranking of Price Discount Frames: A mixed study [(Articles in Press)]
Discount Management Typology and Ranking of Price Discount Frames: A mixed study [(Articles in Press)]
Discount Pricing Strategy Investigate the Choice of Pricing Strategies Based on Product Life Cycle (PLC) in Small House Appliance (Case Study: Pars Khazar Brand Meat Grinder Product Group) [Volume 3, Issue 3, 2011, Pages 147-168]
Discount Store Developing a Framework for the Intention to Buy from Discount Stores [Volume 13, Issue 1, 2021, Pages 132-152]
DiscountTypology Typology and Ranking of Price Discount Frames: A mixed study [(Articles in Press)]
Discourse exploration Evidence-Based Strategic Decision Making Modeling in the Insurance Industry based on Grounded Theory. [Volume 11, Issue 4, 2019, Pages 782-803]
Discriminant Analysis Clustering Bank's Customers Using Artificial Neural Networks [Volume 6, Issue 1, 2014, Pages 187-206]
Distinctive Brand Designing a Business Model for Digital Media Based on Creating a Distinctive Brand [Volume 13, Issue 3, 2021, Pages 769-790]
Distress Understanding and Modeling Industrial Marketing Managers’ “Behavioral Distress” using Grounded Theory Approach [Volume 11, Issue 1, 2019, Pages 179-200]
Distribution channel Identifying and Prioritizing Factors Effecting on Efficiency of Goods Distribution Network [Volume 5, Issue 2, 2013, Pages 115-130]
Distribution channel Influential factors on supplier-distributor partnership maintenance in distribution chain from the supplier’s landscape [Volume 5, Issue 4, 2013, Pages 43-60]
Distribution channel Identifying Antecedences and Consequences of Developing a Gray Market for Samsung Brand Home Appliance Products in Iran [Volume 13, Issue 2, 2021, Pages 435-456]
Distribution Corporations Studying the Intermediating Role of Organizational Pride in the Effect of Employer Branding on Sale Performance [Volume 10, Issue 2, 2018, Pages 339-420]
Distribution industry Introducing a Model of Meritocracy and Developing Competencies of Sales Managers in Distribution Industry [Volume 11, Issue 3, 2019, Pages 485-504]
Diversification strategy Investigating the Effectiveness of Business Portfolio Diversification Strategy on Financial Performance using Nonlinear Model in Parent Companies [Volume 11, Issue 2, 2019, Pages 437-456]
D- numbers Providing a framework for evaluating product design based on behavior patterns in terms of uncertainty [Volume 8, Issue 1, 2016, Pages 137-158]
Doing Business Improving Doing Business in Order to Achieve Economic Vision of IRI 2025: An Employing Based on TOPSIS & Entropy Techniques [Volume 4, Issue 1, 2012, Pages 121-138]
Don't have Letter from the Editor- in- Chief: Researcher Brand [Volume 10, Issue 3, 2018, Pages 1-2]
Doolab village Ethnographic Study of Entrepreneurial Marketing in Rural Tourism (Case Study: Dolab Village in Kurdistan Province) [Volume 12, Issue 3, 2020, Pages 573-593]
Drinking Yogurt The Analysis of Factors Affecting New Product Categorization (Case Study: Lactivia Drinking-Yogurt) [Volume 12, Issue 1, 2020, Pages 243-259]
Drivers of customer equity Explanation of the commercial banking marketing strategy selection based on customer equity [Volume 8, Issue 1, 2016, Pages 47-72]
Duration of fixation Comparison of Cognitive Process in Men and Women While Shopping (Case Study: Investigating the Impact of Brand Using Eye Tracker) [Volume 12, Issue 2, 2020, Pages 422-435]
Dynamic capabilities Presenting a Model of Competitive Advantage of Management Consulting Firms Based on Dynamic Capability Theory [Volume 8, Issue 2, 2016, Pages 317-338]
Dynamic capabilities Sustainable Business Model Innovation in the Digital Age Based on the Dynamic Capabilities Approach [Volume 15, Issue 1, 2023, Pages 54-84]
Dynamic capability The Influence of Digital Leadership on Firm Performance in Dynamic Environments: The Role of Dynamic Capabilities, Business Model Innovation, and Sustainable Competitive Advantage [Volume 14, Issue 3, 2022, Pages 445-474]
Dynamic pricing Meta-analysis of Influencing Factors on Perception of Fairness in Dynamic Pricing [Volume 10, Issue 1, 2018, Pages 229-252]
Dynamic segmentation Design and Explanation of the Model of Dynamic Segmentation through the International Petroleum Product Market of Iran (Case Study: International Gasoline Market) [Volume 10, Issue 1, 2018, Pages 73-96]
Dysfunctional Conflict Survey the Effect of Personal Characteristics on Work Relations of Marketing & Sales Managers [Volume 3, Issue 1, 2011, Pages 57-130]

E

Eases of Use. The Investigation of Effective Factors in Acceptance of Electronic Banking (Mellat Bank Case Study) [Volume 3, Issue 4, 2011, Pages 93-114]
E-Banking Service Device Testing the customer experience management model in E-banking [Volume 13, Issue 4, 2021, Pages 974-1000]
E-Banking Services Testing the customer experience management model in E-banking [Volume 13, Issue 4, 2021, Pages 974-1000]
E-commerce Effects of B2C Retailing Website Features on Customer Online Purchase Intention, Using Conjoint Analysis [Volume 4, Issue 4, 2012, Pages 127-146]
E-commerce Investigating the Effect of Social Business Characteristics on Trust and Willingness to Partnership [Volume 10, Issue 4, 2018, Pages 777-794]
E-commerce Modeling Gamification in Online Stores with an Interpretive Structural Approach [Volume 11, Issue 3, 2019, Pages 699-716]
Educational needs assessment Educational Needs Analysis of Sellers Developing an Ethical Assessment Scale [Volume 11, Issue 1, 2019, Pages 163-178]
Effective Advertisement Developing a Model for Effective Advertising Policymaking in Iran Insurance Industry (Based on Cognitive Map) [Volume 4, Issue 3, 2012, Pages 121-136]
Effective Governance of Corporation Examining the Impact of Corporate Governance Strategic Control on the Effectiveness Governance of Corporation in Stock Market [Volume 9, Issue 3, 2017, Pages 485-506]
Effectiveness Investigating the effect of context factors on the effectiveness of brand placement in movies [Volume 7, Issue 3, 2015, Pages 679-698]
Effectiveness The Effect of Visual Elements in Direct Print Advertising of Diary Products on the Consumers’ Recall: An Experimental Field Study [Volume 12, Issue 4, 2020, Pages 1050-1068]
Effectiveness of mobile advertising Investigating the Role of SMS Time Pressure in Effectiveness of Mobile Advertising with Moderation of Customer's Age [Volume 9, Issue 1, 2017, Pages 43-62]
Effect Size Meta-analysis of Influencing Factors on Perception of Fairness in Dynamic Pricing [Volume 10, Issue 1, 2018, Pages 229-252]
Effectuation Investigation of Entrepreneurs’ Decision-making Logic While Entering Foreign Markets Based on Effectuation and Causation [Volume 11, Issue 4, 2019, Pages 992-1013]
Efficiency Measuring Relative Efficiency of Competitive Advantage Iranian Using Quantitative Porter Diamond Model, Comparing to Selective Countries - DEA approach [Volume 3, Issue 3, 2011, Pages 91-112]
Efficiency Explaining the Role of Tejarat Bank's Strategic Alliance with FinTechs in Efficiency Mediated by Technological Developments and Digital Banking [Volume 12, Issue 3, 2020, Pages 800-832]
Efficiency of Distribution Network Identifying and Prioritizing Factors Effecting on Efficiency of Goods Distribution Network [Volume 5, Issue 2, 2013, Pages 115-130]
Egoism Investigating the Effect of the Consumers’ Ethical Philosophies (Idealism, Egoism, and Materialism) on their Perceived Unethical Marketing [Volume 10, Issue 4, 2018, Pages 905-921]
Electrical industry Typology of Export Behavior of Exporting Firms in Iran Electrical Industry [Volume 10, Issue 1, 2018, Pages 1-30]
Electronic banking The Investigation of Effective Factors in Acceptance of Electronic Banking (Mellat Bank Case Study) [Volume 3, Issue 4, 2011, Pages 93-114]
Electronic banking A Model of Mobile Payment Systems Characteristics based on Safir Service in Toseeye Saderat Bank [Volume 5, Issue 1, 2013, Pages 1-20]
Electronic banking Designing a Model for Competitive Advantage in Electronic Banking Applying Grounded Theory [Volume 11, Issue 1, 2019, Pages 45-62]
Electronic Commerce Identification and Ranking Effective Factors on the Internet Shopping use of Fuzzy ANP [Volume 3, Issue 1, 2011, Pages 19-54]
Electronic Commerce Investigation of the Factors Affecting the Intention to Purchase on Electronic Commerce [Volume 6, Issue 2, 2014, Pages 207-226]
Electronic Commerce Eliciting Mental Map of the Customers of Digikala E-Stores Using Zaltman Metaphor Elicitation Technique (ZMET) [Volume 10, Issue 1, 2018, Pages 49-72]
Electronic Purchase The Impact of innovation on Electronic purchase intention by Structural Equation Modeling [Volume 7, Issue 4, 2015, Pages 941-966]
Electronic sales Commercialization Model of the Electronic Sales Using the Grounded Theory [Volume 12, Issue 2, 2020, Pages 335-356]
Electronic trust Effective Factors on Social Shopping Intention in Social Commerce [Volume 10, Issue 1, 2018, Pages 97-120]
Electronic word of mouth The Role of Viral Marketing on Costumer-Based Brand Equity in Tehran Mobile Market [Volume 9, Issue 2, 2017, Pages 337-352]
Electronic word of mouth The Effect of Electronic Word of Mouth (e-WOM) on Consumer’s Purchase Intention through Customer Based Brand Equity (CBBE) (The Case: Dell Laptop) [Volume 4, Issue 4, 2012, Pages 41-64]
Electronic word of mouth Segmenting Consumers in Social Networks Based on Social Motivations of Engagement in Electronic Word of Mouth Relationships [Volume 11, Issue 1, 2019, Pages 201-218]
Electronic word of mouth A Conceptual Model of Brand Talkability in Automobile Industry Based on Interpretive-structural Modelling Approach [Volume 11, Issue 2, 2019, Pages 299-318]
Electronic Word-of-Mouth The Role of Social Participation and Electronic Word-of-Mouth Advertising in Brand Equity [Volume 13, Issue 4, 2021, Pages 953-973]
Elements of strategic thinking Elements of strategic thinking in Iranian organizations [Volume 1, Issue 1, 2009]
E-loyalty Studying the Effective Factors on Formation of Customers’ E-Loyalty in E-Stores in Iran [Volume 8, Issue 2, 2016, Pages 281-300]
E-loyalty effective factors and barriers A survey of E-loyalty effective factors and barriers to E-banking services in private banks customers in Golestan province [Volume 6, Issue 4, 2014, Pages 827-844]
E-marketing A Comprehensive Framework for E-marketing Implementation by Meta-Synthesis Method [Volume 7, Issue 4, 2015, Pages 901-920]
E-marketing Investigate the effect of moderating role of E-marketing on relationship between marketing capabilities and performance of companies [Volume 8, Issue 2, 2016, Pages 355-374]
Emotional competencies The Effect of Character on Emotional-Social Competencies: A Survey on Management Students [Volume 11, Issue 2, 2019, Pages 375-402]
Emotional Exhaustion(EE) Identification and Ranking Effective Factors on the Internet Shopping use of Fuzzy ANP [Volume 3, Issue 1, 2011, Pages 37-92]
Emotional intelligence Identification of the Effect of the Behavioral Components on the Sales Force Performance using the Emotional Intelligence Development Approach (Case Study: Refah Chain Stores) [Volume 14, Issue 1, 2022, Pages 114-148]
Emotional labor Using Emotional Labor to Increase Sales Performance; the Role of Perceived Organizational Support [Volume 12, Issue 1, 2020, Pages 94-115]
Emotional marketing Understanding the Experience of Emotional Purchase of Durable Goods: A Phenomenological Study of Purchasing Home Appliance as Dowry [Volume 10, Issue 2, 2018, Pages 325-348]
Emotional Passions Developing a Framework for the Intention to Buy from Discount Stores [Volume 13, Issue 1, 2021, Pages 132-152]
Emotional purchasing Understanding the Experience of Emotional Purchase of Durable Goods: A Phenomenological Study of Purchasing Home Appliance as Dowry [Volume 10, Issue 2, 2018, Pages 325-348]
Emotional Responses Investment in Brand Reinforcement and Credibility in Advertising [Volume 5, Issue 4, 2013, Pages 79-98]
Employee Capability The Effect of Human Capital on Entrepreneurial Opportunity Recognition (The Case of Knowledge Based Firms in Yazd’s Science and Technology Park of Eghbal) [Volume 5, Issue 3, 2013, Pages 83-104]
Employee’s Brand Trust The Relationship between Brand Transformational Leadership Style and Brand Citizenship Behavior Considering the Mediating Role of the Staff Trust in Sales and Marketing in the Ceramic and Tile Industry [Volume 9, Issue 4, 2017, Pages 877-904]
Employee Sales Investigating the Pygmalion Effect in Managers on the Sales Performance of Employees in Holiday Chain Store branches [Volume 15, Issue 2, 2023, Pages 334-349]
Employee Satisfaction The Effect of Human Capital on Entrepreneurial Opportunity Recognition (The Case of Knowledge Based Firms in Yazd’s Science and Technology Park of Eghbal) [Volume 5, Issue 3, 2013, Pages 83-104]
Employees` Brand Commitment Factors Effect Employee Brand Performance in Agriculture Bank of IRAN Based on Goal Setting Theory [Volume 4, Issue 1, 2012, Pages 89-104]
Employee Sustainability The Effect of Human Capital on Entrepreneurial Opportunity Recognition (The Case of Knowledge Based Firms in Yazd’s Science and Technology Park of Eghbal) [Volume 5, Issue 3, 2013, Pages 83-104]
Employee’s value Evaluating the Relationship between Quadruple Concept of CLV and Triple Organization Values in Insurance Companies [Volume 9, Issue 3, 2017, Pages 527-550]
Employer Brand Attractiveness The Impact of employer brand attractiveness on Talent's Intention to recruitment (The case of subordinate companies of Oil ministry) [Volume 8, Issue 1, 2016, Pages 205-228]
Employer Branding The Impact of employer brand attractiveness on Talent's Intention to recruitment (The case of subordinate companies of Oil ministry) [Volume 8, Issue 1, 2016, Pages 205-228]
Employer Branding Studying the Intermediating Role of Organizational Pride in the Effect of Employer Branding on Sale Performance [Volume 10, Issue 2, 2018, Pages 339-420]
Employer Branding Developing an Employer Branding Model based on the Expectations of Talented Employees [Volume 13, Issue 2, 2021, Pages 337-361]
Employer Branding Corporate Social Responsibility's Influence on Product Innovation: Spotlight on the Mediating Role of Employer Branding (A Case Study of Medium and Large Manufacturing Firms in Bushehr City) [Volume 15, Issue 4, 2023, Pages 722-746]
Employer Brand Promises Developing an Employer Branding Model based on the Expectations of Talented Employees [Volume 13, Issue 2, 2021, Pages 337-361]
Employment of Women Analysis of the Challenges Related to the Labor Law of the Islamic Republic of Iran in order to Create, Maintain, and Develop Job Opportunities (A Focus Group Study in Small Businesses) [Volume 12, Issue 4, 2020, Pages 956-975]
Empowerment of Human Resources Design of Strategic Planning Model for Human Resources Based on Staff Empowerment Process, Case Study (PEDEX Corporate) [Volume 6, Issue 2, 2014, Pages 251-270]
Energy Policy Making Gas Consumptions Forecasting in 5th Economic, Social& Political Development Plan Horizon [Volume 3, Issue 1, 2011, Pages 109-234]
Engagement Identifying Mental Patterns of B2B Business Engagement on LinkedIn by the Q Method [Volume 14, Issue 4, 2022, Pages 625-646]
Enjoyment of attractions meet The Unplanned Online Buying Behavior in Social Commerce: The Role of Users’ Pseudo-social Interactions (Case: Users of Instagram Network) [Volume 9, Issue 3, 2017, Pages 463-484]
Entrepreneur and Business Developing a Model for Personal Brand among the Entrepreneurs in Isfahan [Volume 12, Issue 4, 2020, Pages 911-933]
Entrepreneurial Marketing Entrepreneurial marketing model for SMEs based on Classic Grounded Theory [Volume 7, Issue 1, 2015, Pages 101-125]
Entrepreneurial Marketing The effect of entrepreneurial marketing on marketing performance through innovation (Case study: companies active in industrial automation, communications, computer and digital equipment) [Volume 6, Issue 4, 2014, Pages 809-826]
Entrepreneurial Marketing Investigating a quantitative pattern of entrepreneurial marketing dimensions effect on organizational agility (Case study: Private educational centers) [Volume 7, Issue 3, 2015, Pages 601-620]
Entrepreneurial Marketing Entrepreneurial Marketing, the Marketing Capabilities and Performance in Project-Based Businesses [Volume 10, Issue 1, 2018, Pages 145-164]
Entrepreneurial Marketing Ethnographic Study of Entrepreneurial Marketing in Rural Tourism (Case Study: Dolab Village in Kurdistan Province) [Volume 12, Issue 3, 2020, Pages 573-593]
Entrepreneurial Organization Entrepreneurial Organization is a matter of the last few years a lot of emphasis on it [Volume 9, Issue 2, 2017, Pages 395-414]
Entrepreneurial Organizational Culture Explaining effect of Entrepreneurial Organizational Culture on Academic Entrepreneurship in the University of Tehran [Volume 5, Issue 2, 2013, Pages 89-114]
Entrepreneurship Entrepreneurial marketing model for SMEs based on Classic Grounded Theory [Volume 7, Issue 1, 2015, Pages 101-125]
Entrepreneurship orientation Value Creation for Marketing Capacities; Articulating Entrepreneurship Orientation and Market Orientation Interactions: The Mediating Role of Innovative Approach [Volume 11, Issue 1, 2019, Pages 87-104]
Entropy Improving Doing Business in Order to Achieve Economic Vision of IRI 2025: An Employing Based on TOPSIS & Entropy Techniques [Volume 4, Issue 1, 2012, Pages 121-138]
Entry Strategy. The Relationship between the Types of Business Strategies and Internationalization in Small and Medium Sized Enterprises [Volume 4, Issue 1, 2012, Pages 19-38]
Environmental attitudes The Relationship between Psychological Factors, Injunctive Norms and Green Consumer Behavior [Volume 3, Issue 1, 2011, Pages 143-302]
Environmental Conserving Behavior The Relationship between Psychological Factors, Injunctive Norms and Green Consumer Behavior [Volume 3, Issue 1, 2011, Pages 143-302]
Environmental Intelligence A model describing intelligence in parent companies [Volume 7, Issue 4, 2015, Pages 805-822]
Environmental knowledge Theoretical Modeling of the Effect of Customers’ Green Skepticism on Green Purchase Behavior and Intension [Volume 11, Issue 4, 2019, Pages 825-849]
Environmental Supporting Intent The Relationship between Psychological Factors, Injunctive Norms and Green Consumer Behavior [Volume 3, Issue 1, 2011, Pages 143-302]
Environmental turbulence Studying the Effects of Organizational Resilience Capacity and Organizational Learning on Marketing Performance: with the Mediating Effect of Product Innovativeness and Moderating Role of Environmental Turbulence [Volume 12, Issue 1, 2020, Pages 183-197]
Environmental uncertainty Investigating the Interactive Effects of Information Exchange, Relationship Capital and Environmental Uncertainty on Joint Venture Performance (The Case Study: Oil, Gas and Petrochemical Industriy EPC Contractors) [Volume 12, Issue 2, 2020, Pages 378-398]
Environmental value Investigating Environmental Value and Green Image Supposed Effects on the Word of Mouth Advertising Tendency by Explaining Green Trust and Willingness to Pay Roles through the SOR Model Framework [Volume 11, Issue 4, 2019, Pages 804-824]
Envisioned Future The Envisioned Future and formulating the vision of universities: The Cast Study Vali-e-Asr University of Rafsanjan [Volume 3, Issue 3, 2011, Pages 113-130]
E-payment Vehicle Owners’ Risk Perception ofGas Electronic Payment Method [Volume 4, Issue 4, 2012, Pages 21-40]
Equation Structural Model Providing a Model of Mental Shortcuts of Influential Users for Choosing Marketing Influencers on Instagram [Volume 14, Issue 4, 2022, Pages 602-624]
E-retailing Effects of B2C Retailing Website Features on Customer Online Purchase Intention, Using Conjoint Analysis [Volume 4, Issue 4, 2012, Pages 127-146]
Essemce and bredth Developing a Conceptual Model of Brand Love Based on the Symbolic Interaction Theory [Volume 13, Issue 3, 2021, Pages 744-768]
Essence (Nature) Understanding the Essence of the Phenomenon of "Strategic Regret":A Phenomenological Study in the Field of Behavioral Strategy [Volume 11, Issue 2, 2019, Pages 277-298]
E-store Studying the Effective Factors on Formation of Customers’ E-Loyalty in E-Stores in Iran [Volume 8, Issue 2, 2016, Pages 281-300]
E-store Eliciting Mental Map of the Customers of Digikala E-Stores Using Zaltman Metaphor Elicitation Technique (ZMET) [Volume 10, Issue 1, 2018, Pages 49-72]
Ethical assessment scale Educational Needs Analysis of Sellers Developing an Ethical Assessment Scale [Volume 11, Issue 1, 2019, Pages 163-178]
Ethical philosophies Investigating the Effect of the Consumers’ Ethical Philosophies (Idealism, Egoism, and Materialism) on their Perceived Unethical Marketing [Volume 10, Issue 4, 2018, Pages 905-921]
Ethnocentrism "Investigation the effect of Iranian consumer cosmopolitanism on their attitude toward domestic products by mediating role of consumer ethnocentrism: In terms of social identity theory" (Case of study: domestic products consumers in Mashhad city) [Volume 8, Issue 4, 2016, Pages 895-810]
Ethnocentrism An Investigation on Iranian Consumer's Religiosity Effect on Intention to buy Hostile Country Products [Volume 10, Issue 1, 2018, Pages 187-206]
Ethnography A Nethnography Study to Identify the Underlying Dimensions of Customer Experience in the Banking Industry [Volume 9, Issue 2, 2017, Pages 259-270]
Ethnography Ethnographic Study of Entrepreneurial Marketing in Rural Tourism (Case Study: Dolab Village in Kurdistan Province) [Volume 12, Issue 3, 2020, Pages 573-593]
Ethnography Typology of Fake Social Media News in the Context of Iran: An Ethnographic Approach [Volume 13, Issue 3, 2021, Pages 814-844]
E-trust Studying the Effective Factors on Formation of Customers’ E-Loyalty in E-Stores in Iran [Volume 8, Issue 2, 2016, Pages 281-300]
Eudaimonia view Consumer Anthropomorphism and Happiness: Analysis of the Brand Authenticity Effect [Volume 15, Issue 4, 2023, Pages 814-837]
European Tourists From European Tourists Motivation to Destination Choice (Iran as a Case) [Volume 7, Issue 4, 2015, Pages 921-940]
Evaluating Consumers A Survey of Effective Factors on Evaluating Consumers, Attitude towards Brand Extension [Volume 5, Issue 1, 2013, Pages 85-104]
Evaluating International Market Providing a Model to Analyzing and Choosing Foreign Markets in Car Industry [Volume 2, Issue 1, 2010]
Evaluation and development Assessment and Development of Non-oil Products Exports in the Social Security Investment Company (SHASTA) [Volume 9, Issue 1, 2017, Pages 155-172]
Evaluation criteria Designing a Model for Evaluating Marketing Channels based on the Fuzzy Best-Worst and Fuzzy EDAS Methods [Volume 10, Issue 3, 2018, Pages 695-712]
Evidence based decision making Evidence-Based Strategic Decision Making Modeling in the Insurance Industry based on Grounded Theory. [Volume 11, Issue 4, 2019, Pages 782-803]
Executive strategy Conceptualizing the Nature of Strategic Execution to Organizational Strategies Implementation [Volume 13, Issue 3, 2021, Pages 655-689]
Expectations An Evaluation of Service Quality of Banking, Identifying Its Priorities and Measures for Improvement [Volume 1, Issue 3, 2009]
Expected benefits Retail banking market segmentation based on the expected benefits of Bank Mellat customers [Volume 6, Issue 2, 2014, Pages 227-250]
Experience Proposing a Model of Co-Creative Participation in Tourism Market [Volume 10, Issue 4, 2018, Pages 889-904]
Experience in trade claims Investigating the Effectiveness of Characteristics of Exporting Companies, Characteristics of Export Transactions and Experience in Trade Claims through the Intermediary Variables of Trade Risk Management on Export Performance (Case Study: Pharmaceutical Exporting Companies in Iran) [Volume 12, Issue 3, 2020, Pages 774-799]
Experiential Marketing The effect of experiential marketing on brand commitment with the mediating role of trust and loyalty: [Volume 7, Issue 4, 2015, Pages 783-804]
Experiential Marketing The Effect of Experiential Marketing, Destination Image and Corporate Image on Guests' Satisfaction in Hotels (Case Study: 4 and 5 star Tehran Parsian Hotels) [Volume 8, Issue 1, 2016, Pages 183-204]
Experiential Marketing Studying the Effect of Mixed Experiential Marketing on Brand Equity and Brand Image (Case Study: Royal Mattress Brand) [Volume 10, Issue 2, 2018, Pages 303-324]
Experimental design The Impact of Packaging Color on Brand Memorization among Children (7-12 years old) [Volume 13, Issue 1, 2021, Pages 209-227]
Expert system Design and Development of a Fuzzy Rule-Based Expert System for Customers Credit Scoring of Business Company: Case Study Alborz Distribution Company [Volume 5, Issue 2, 2013, Pages 17-46]
Exploitative market orientation A Survey on the Effect of Exploration and Exploitation Approaches of Market Orientation on Innovation and Business Performance [Volume 9, Issue 3, 2017, Pages 595-616]
Exploratory Factor Analysis Identification and classification of the critical success factors (CSFs) of Bancassurance Implementation in Iran [Volume 6, Issue 4, 2014, Pages 867-887]
Exploratory Factor Analysis consumer segmentation on the basis of food-related lifestyles [Volume 8, Issue 2, 2016, Pages 375-394]
Exploratory market orientation A Survey on the Effect of Exploration and Exploitation Approaches of Market Orientation on Innovation and Business Performance [Volume 9, Issue 3, 2017, Pages 595-616]
Exploratory sequential mixed research Presenting a Model for Color Effectiveness in Marketing Using Consumer Neuroscience: A Sequential Exploratory Mixed-Methods Approach [Volume 15, Issue 4, 2023, Pages 747-777]
Explotary Factor Analysis Measuring Competitiveness of Methanol through ‌Fuzzy System [Volume 2, Issue 1, 2010]
Export Exploring the Role of the Ecosystem of Industrial Goods Export in Private Sector Businesses [Volume 12, Issue 2, 2020, Pages 315-334]
Export Network Model of Risk in Non-Oil Export Sector in Iran [Volume 12, Issue 3, 2020, Pages 702-726]
Export Generating a Model of International Markets Development (Case Study: Petrochemical Products) [Volume 13, Issue 2, 2021, Pages 384-411]
Export Barriers Explaining the Problems and Barriers of Export Development in Ilam Province [Volume 6, Issue 1, 2014, Pages 1-20]
Export Barriers Identifying the Mental Models of Managers of Food Industry Companies Regarding Barriers to Export Development (Case Study: Managers of Dairy Product Companies) [Volume 12, Issue 1, 2020, Pages 198-226]
Export behavior Typology of Export Behavior of Exporting Firms in Iran Electrical Industry [Volume 10, Issue 1, 2018, Pages 1-30]
Export challenges Generating a Model of International Markets Development (Case Study: Petrochemical Products) [Volume 13, Issue 2, 2021, Pages 384-411]
Export decision making Surveying for Access of Foodstuffs Exporting Companies to Export Market Information & its Effect on Export Decision Making Process [Volume 2, Issue 1, 2010]
Export Development Explaining the Problems and Barriers of Export Development in Ilam Province [Volume 6, Issue 1, 2014, Pages 1-20]
Export Development Identifying the Mental Models of Managers of Food Industry Companies Regarding Barriers to Export Development (Case Study: Managers of Dairy Product Companies) [Volume 12, Issue 1, 2020, Pages 198-226]
Export Experience Identification of the Determining Factors of the Export Performance in the Food Industries [Volume 1, Issue 1, 2009]
Export knowledge Surveying for Access of Foodstuffs Exporting Companies to Export Market Information & its Effect on Export Decision Making Process [Volume 2, Issue 1, 2010]
Export Market Foreign Market Oriented Commerce, International Commerce Liaisons, and Export Performance (Case Study: Mashhad exported firms or companies) [Volume 2, Issue 4, 2010]
Export market information Surveying for Access of Foodstuffs Exporting Companies to Export Market Information & its Effect on Export Decision Making Process [Volume 2, Issue 1, 2010]
Export market orientation The impact of export market orientation and competitive advantage on export performance (case study: The Study of Exemplary Exporters of Iran Selected in 2012 [Volume 5, Issue 4, 2013, Pages 61-78]
Export market orientation The Study of Effect Export Market Orientation and Marketing Mix Adaptation on Export Performance (Case Study: Non-oil Exporter Firms in Tehran) [Volume 10, Issue 1, 2018, Pages 165-186]
Export performance The impact of export market orientation and competitive advantage on export performance (case study: The Study of Exemplary Exporters of Iran Selected in 2012 [Volume 5, Issue 4, 2013, Pages 61-78]
Export performance The effect of enterprise interior items on export performance (Case study: Exporting pistachio companies in Tehran) [Volume 6, Issue 4, 2014, Pages 791-807]
Export performance Desiging a model of assessing the effects of competitive strategy and technological innovation on export performance based on competitive environment (Case study: Ceramic tile industry in Iran) [Volume 6, Issue 3, 2014, Pages 623-646]
Export performance Identify the Effects of Export Commitment, Price Adaptation and Number of Markets on the Export Performance [Volume 6, Issue 1, 2014, Pages 21-40]
Export performance Presenting a local model for improving Iranian companies’ export performance in construction material market of Iraq [Volume 7, Issue 3, 2015, Pages 721-736]
Export performance The Study of Effect Export Market Orientation and Marketing Mix Adaptation on Export Performance (Case Study: Non-oil Exporter Firms in Tehran) [Volume 10, Issue 1, 2018, Pages 165-186]
Export performance Investigating the Effectiveness of Characteristics of Exporting Companies, Characteristics of Export Transactions and Experience in Trade Claims through the Intermediary Variables of Trade Risk Management on Export Performance (Case Study: Pharmaceutical Exporting Companies in Iran) [Volume 12, Issue 3, 2020, Pages 774-799]
Export Performance. Designing a Model for Assessing the Effects of Resource-Based Approach on Export Performance Based on Cost Leadership Strategy in Non Metal Mineral Industry [Volume 4, Issue 2, 2012, Pages 113-128]
Export Stimuli Identification of the Determining Factors of the Export Performance in the Food Industries [Volume 1, Issue 1, 2009]
External Corporate Governance Control Examining the Impact of Corporate Governance Strategic Control on the Effectiveness Governance of Corporation in Stock Market [Volume 9, Issue 3, 2017, Pages 485-506]
External environment The Study of Effect Export Market Orientation and Marketing Mix Adaptation on Export Performance (Case Study: Non-oil Exporter Firms in Tehran) [Volume 10, Issue 1, 2018, Pages 165-186]
External Environment Analysis Designing a Model for Measuring Organizational External Intelligence: An Approach to Competitive Intelligence [Volume 5, Issue 3, 2013, Pages 57-82]
External Legitimacy Institutional Analysis and Development of Organizational Social Responsibility: A Mixed Approach [Volume 13, Issue 4, 2021, Pages 929-952]
External Locus of Control Locus of Control and Word of Mouth Communication among Consumer [Volume 3, Issue 2, 2011, Pages 101-114]
Eye-movement Comparison of Cognitive Process in Men and Women While Shopping (Case Study: Investigating the Impact of Brand Using Eye Tracker) [Volume 12, Issue 2, 2020, Pages 422-435]
Eye tracker Comparison of Cognitive Process in Men and Women While Shopping (Case Study: Investigating the Impact of Brand Using Eye Tracker) [Volume 12, Issue 2, 2020, Pages 422-435]
Eye tracker Measuring the Effectiveness of Mellat Bank and Ma Insurance Joint Printed Advertising Using Neuromarketing [Volume 12, Issue 3, 2020, Pages 679-701]
Eye tracker The Effect of Regulatory Focus and Purchasing Strategy Manipulation on Consumer’s Visual Attention to Nutrition Label: A Lab Experiment Using Eye Tracking Method [(Articles in Press)]

F

Fast Food Identifying and Classifying the Factors Affecting Fast Food Store Selection Using Factor Analysis Method [Volume 9, Issue 4, 2017, Pages 827-854]
Fast Food Consumption Identifying and Classifying the Factors Affecting Fast Food Store Selection Using Factor Analysis Method [Volume 9, Issue 4, 2017, Pages 827-854]
Fast Food Restaurant Identifying and Classifying the Factors Affecting Fast Food Store Selection Using Factor Analysis Method [Volume 9, Issue 4, 2017, Pages 827-854]
Fast-Moving Consumer Goods Industry Customer segmentation in Fast Moving Consumer Goods (FMCG) Industries by using developed RFM model [Volume 7, Issue 1, 2015, Pages 23-42]
Features Identification and Classification of the Advertising Texts Features with the Focusing on Consumer Engagement Behavior: A Meta-synthesis Approach [Volume 15, Issue 3, 2023, Pages 481-505]
Financial Crisis Global Finaicial Ciysis and Some Strategic Suggestions [Volume 1, Issue 2, 2009]
Financial gifts Experimental Study of the Effect of Advertisement and Promotional Plans on the Brand Attachment [Volume 9, Issue 3, 2017, Pages 573-594]
Financial markets Global Finaicial Ciysis and Some Strategic Suggestions [Volume 1, Issue 2, 2009]
Financial Services Marketing Vehicle Owners’ Risk Perception ofGas Electronic Payment Method [Volume 4, Issue 4, 2012, Pages 21-40]
Fintech Explaining the Role of Tejarat Bank's Strategic Alliance with FinTechs in Efficiency Mediated by Technological Developments and Digital Banking [Volume 12, Issue 3, 2020, Pages 800-832]
Fintech A Systematic Literature Review of Bank-fintech Collaboration [Volume 14, Issue 2, 2022, Pages 199-227]
Firm Typology of Export Behavior of Exporting Firms in Iran Electrical Industry [Volume 10, Issue 1, 2018, Pages 1-30]
Firm key Success Factors “Market Orientation and Innovation Strategies: An Approach to Business Dynamism” [Volume 8, Issue 1, 2016, Pages 159-182]
Firm Market Value Human Resource Productivity and its Relationship with Firm’s Market Value [Volume 1, Issue 3, 2009]
Flexibility Investigating a quantitative pattern of entrepreneurial marketing dimensions effect on organizational agility (Case study: Private educational centers) [Volume 7, Issue 3, 2015, Pages 601-620]
Flexibility The relationship between Workforce Agility and New Product Innovation in High-tech [Volume 8, Issue 2, 2016, Pages 245-258]
FMCG Explaining the Appropriate Marketing and Sales Strategies of Companies during the Recession (Case Study: FMCG Industry) [Volume 11, Issue 3, 2019, Pages 459-484]
Food Children’s Experience of Overweight Promotional Characters in Marketing Activities: A Phenomenological Study [Volume 8, Issue 4, 2016, Pages 744-721]
Food industries Status of Marketing Information System in Medium and Large Size Food Industries [Volume 3, Issue 3, 2011, Pages 1-18]
Food industry The describe of moderating role of product performance in brand vision and positioning effect on brand equity in Iran food industry [Volume 8, Issue 1, 2016, Pages 229-243]
Food industry The Future Estimation of Food Packaging Industry in Iran based on a Scenario-Oriented Approach with Respect to 2025 Perspective [Volume 12, Issue 4, 2020, Pages 838-864]
Food industry The Effect of Structural Capital on Identifying Business Opportunities with the Mediating Role of Strategic Agility (Case Study: Iranian Food Industry) [Volume 13, Issue 2, 2021, Pages 546-571]
Food Products A Survey on Effects of Packaging Elements on Different Process of Food Products Consumer Behavior [Volume 1, Issue 3, 2009]
Food-Related lifestyles consumer segmentation on the basis of food-related lifestyles [Volume 8, Issue 2, 2016, Pages 375-394]
Forecast Gas Consumptions Forecasting in 5th Economic, Social& Political Development Plan Horizon [Volume 3, Issue 1, 2011, Pages 109-234]
Foreign Investment Developing a Model of the Risks of International Strategic Alliances in Home Appliance Industry in Iran [Volume 11, Issue 3, 2019, Pages 543-564]
Foreign market entry Investigation of Entrepreneurs’ Decision-making Logic While Entering Foreign Markets Based on Effectuation and Causation [Volume 11, Issue 4, 2019, Pages 992-1013]
Foreign Market Selection Model Providing a Model to Analyzing and Choosing Foreign Markets in Car Industry [Volume 2, Issue 1, 2010]
Foreign Policy Global Finaicial Ciysis and Some Strategic Suggestions [Volume 1, Issue 2, 2009]
Foresight Introducing a Process-based Model for Strategic Foresight in Iranian Companies [Volume 10, Issue 2, 2018, Pages 349-370]
Formation pattern Extracting the Effective Factors on Corporate Governance Formation in Strategic Alliances with Focus on International Joint Ventures through Systematic Literature Review [Volume 12, Issue 1, 2020, Pages 64-93]
Forwarding Intention Evaluating the Effectiveness of Viral Advertising Using Experimental Design [Volume 5, Issue 3, 2013, Pages 125-144]
Foundation data theory Developing a Framework to Integrate Customers’ Knowledge Management and Customer Relationship Management in the Banking Industry [Volume 13, Issue 2, 2021, Pages 572-608]
Franchise An Investigation of Factors Affecting Franchise Purchase Intentions: The Franchisees Perspective [Volume 1, Issue 3, 2009]
Franchisee An Investigation of Factors Affecting Franchise Purchase Intentions: The Franchisees Perspective [Volume 1, Issue 3, 2009]
Franchisor An Investigation of Factors Affecting Franchise Purchase Intentions: The Franchisees Perspective [Volume 1, Issue 3, 2009]
Fraud Brand Greenwashing Formation Model: An Interpretative Structural Approach [Volume 15, Issue 3, 2023, Pages 554-576]
Fraud and Deception Widespread Patterns of Customer Deception in Chain Stores: Customer Deception Tree [(Articles in Press)]
FUCOM Method Instagram Marketing: Choosing an Influencer for the Food Industry based on the Full Consistency Method (FUCOM) [Volume 14, Issue 3, 2022, Pages 495-518]
Functional Characteristic of Packaging An Investigation of the Effect of Packaging Characteristics (Visual and Functional) on Food Purchasing Behaviors: Moderating Role of Customer Demography [Volume 4, Issue 3, 2012, Pages 65-82]
Functional Conflict Survey the Effect of Personal Characteristics on Work Relations of Marketing & Sales Managers [Volume 3, Issue 1, 2011, Pages 57-130]
Functional Risk. The Influence of¬ Word of Mouth on Purchase of Local Made Cars (Case¬ Study: Samand from Iran Khodro Company in City of Isfahan) [Volume 3, Issue 3, 2011, Pages 57-70]
Functional Strategy The Relationship between the Types of Business Strategies and Internationalization in Small and Medium Sized Enterprises [Volume 4, Issue 1, 2012, Pages 19-38]
Functional Value The Impact of the Experience of Gamification Marketing Activities on the Dimensions of Brand Appeal: Focusing on the Role of Brand Value [Volume 13, Issue 1, 2021, Pages 184-208]
Fun Shopping The Effect of the Atmosphere and Store Layout and Web Design, Online Impulse Buying Behavior of Customers [Volume 9, Issue 2, 2017, Pages 213-232]
Future Estimation The Future Estimation of Food Packaging Industry in Iran based on a Scenario-Oriented Approach with Respect to 2025 Perspective [Volume 12, Issue 4, 2020, Pages 838-864]
Futures Study An analytical strategy assessment model based on futures study approach in National Iranian Oil Company [Volume 8, Issue 4, 2016, Pages 903-923]
Futures Study Introducing a Process-based Model for Strategic Foresight in Iranian Companies [Volume 10, Issue 2, 2018, Pages 349-370]
Futuring A Combinational Framework for Developing Sustainable Vision [Volume 4, Issue 4, 2012, Pages 72-92]
Fuzzy Quantitative analysis of growth opportunities and profitability based on Blue Ocean strategy [Volume 8, Issue 1, 2016, Pages 117-136]
Fuzzy Analytical Hierarchy Problem (FAHP) An Integrated Pareto/NBD- fuzzy weighted RFM model for customer segmentation in non-contractual setting [Volume 6, Issue 3, 2014, Pages 417-440]
Fuzzy analytical hierarchy process (FAHP) Identification and prioritization of the tourism industry's target markets using Multi Attribute Decision Making Approach in a fuzzy environment [Volume 7, Issue 2, 2015, Pages 381-406]
Fuzzy ANP Technique Identification and Ranking Effective Factors on the Internet Shopping use of Fuzzy ANP [Volume 3, Issue 1, 2011, Pages 19-54]
Fuzzy best-worst method Designing a Model for Evaluating Marketing Channels based on the Fuzzy Best-Worst and Fuzzy EDAS Methods [Volume 10, Issue 3, 2018, Pages 695-712]
Fuzzy clustering Direct Marketing Based on Fuzzy Clustering of Customers (Case Study: on one Mobile Company) [Volume 10, Issue 4, 2018, Pages 855-870]
Fuzzy Cognitive Map Structuring and Ranking the Strategic Objectives Using the Fuzzy Cognitive Mapping Approach and BORDA-OWA Method [Volume 10, Issue 4, 2018, Pages 871-888]
Fuzzy Decision Making Trial and Evaluation Laboratory (DEMATEL) Key Effective Factors on Customer’s Loyalty in Hygienic and Health Industry Using Fuzzy Delphi Method and Fuzzy DEMATEL [Volume 4, Issue 3, 2012, Pages 1-20]
Fuzzy Delphi Key Effective Factors on Customer’s Loyalty in Hygienic and Health Industry Using Fuzzy Delphi Method and Fuzzy DEMATEL [Volume 4, Issue 3, 2012, Pages 1-20]
Fuzzy Delphi Development of Retail Banking Customer Experience Creation Model from Manageable Factors by Organization Using Interpretive Structural Modeling (ISM) [Volume 11, Issue 3, 2019, Pages 565-584]
Fuzzy DEMATEL Grey Markets Formation Emanating from Economic Fluctuations and Customs Gaps (Case: Samsung Home Appliances) [Volume 15, Issue 1, 2023, Pages 111-130]
Fuzzy EDAS method Designing a Model for Evaluating Marketing Channels based on the Fuzzy Best-Worst and Fuzzy EDAS Methods [Volume 10, Issue 3, 2018, Pages 695-712]
Fuzzy Kano Evaluation Table A Survey of the Factors Affecting International Exhibition Center Branding (Case Study: Iran Fair) [Volume 4, Issue 3, 2012, Pages 83-102]
Fuzzy Kano Questionnaire A Survey of the Factors Affecting International Exhibition Center Branding (Case Study: Iran Fair) [Volume 4, Issue 3, 2012, Pages 83-102]
Fuzzy screening The Development of Culture - Strategy Matrix with Fuzzy Approach; a Case Study [Volume 8, Issue 2, 2016, Pages 433-460]
Fuzzy System Measuring Competitiveness of Methanol through ‌Fuzzy System [Volume 2, Issue 1, 2010]
Fuzzy theory Design and Development of a Fuzzy Rule-Based Expert System for Customers Credit Scoring of Business Company: Case Study Alborz Distribution Company [Volume 5, Issue 2, 2013, Pages 17-46]

G

Game mechanism Identifying and Prioritizing Personality and Demographic Priorities in the Acceptance of Gamification Mechanisms in Order to Increase the Interactions in the Banking Loyalty Club (Case Study: Hekmat Iranian Bank) [Volume 12, Issue 2, 2020, Pages 477-501]
Gamifcation Modeling Gamification in Online Stores with an Interpretive Structural Approach [Volume 11, Issue 3, 2019, Pages 699-716]
Gamification Marketing Activities The Impact of the Experience of Gamification Marketing Activities on the Dimensions of Brand Appeal: Focusing on the Role of Brand Value [Volume 13, Issue 1, 2021, Pages 184-208]
Gap analysis Evaluation and Analysis of Effective Factors on Investors Satisfaction as Customers of Broker Firms in Tehran Stock Exchange (Case Study: Tehran, Isfahan and Yazd Regional Stock Exchanges) [Volume 3, Issue 2, 2011, Pages 61-80]
Gap Analysis Model A Survay of Factors Influencing on ‎Tourism based on Expects and Conceptions and Gap Analysis (Case Study: Sareien Tourism City in Ardabili) [Volume 3, Issue 2, 2011, Pages 1-22]
Gas consumption Gas Consumptions Forecasting in 5th Economic, Social& Political Development Plan Horizon [Volume 3, Issue 1, 2011, Pages 109-234]
GCR Assessment of Logistic Performance on Global Competitiveness during 2007-2013 [Volume 6, Issue 2, 2014, Pages 359-380]
Generic Strategy The Relationship between the Types of Business Strategies and Internationalization in Small and Medium Sized Enterprises [Volume 4, Issue 1, 2012, Pages 19-38]
Global communication Impacts of Export Promotion Programs on Firm’s Export Performance: The case of Iranian electric industry [Volume 2, Issue 2, 2010]
Global communication Studying Globalization Impacts on Trade Policymaking System of I.R. Iran [Volume 3, Issue 4, 2011, Pages 35-54]
Global competence Impacts of Export Promotion Programs on Firm’s Export Performance: The case of Iranian electric industry [Volume 2, Issue 2, 2010]
Global competence Studying Globalization Impacts on Trade Policymaking System of I.R. Iran [Volume 3, Issue 4, 2011, Pages 35-54]
Global Governance Impacts of Export Promotion Programs on Firm’s Export Performance: The case of Iranian electric industry [Volume 2, Issue 2, 2010]
Global Governance Studying Globalization Impacts on Trade Policymaking System of I.R. Iran [Volume 3, Issue 4, 2011, Pages 35-54]
Globalization Designing a Model for the Internationalization of SME’s in Nano-Based Knowledge Companies [Volume 10, Issue 3, 2018, Pages 583-602]
GMDH Neural Network Predicting Customer Lifetime Value Based on Financial and Demographic Characteristics Using GMDH Neural Network Case Study: Individual Customers of a Private Bank of Iran [Volume 8, Issue 4, 2016, Pages 833-860]
Goal Transparency Factors Effect Employee Brand Performance in Agriculture Bank of IRAN Based on Goal Setting Theory [Volume 4, Issue 1, 2012, Pages 89-104]
Golden ratio A Survey on Applying the Golden ratio in Product Packaging and its Effect on Consumers’ buying behavior [Volume 2, Issue 4, 2010]
Golestan province A survey of E-loyalty effective factors and barriers to E-banking services in private banks customers in Golestan province [Volume 6, Issue 4, 2014, Pages 827-844]
Good Electronic Governance Providing a model of good e-governance in the online business environment of the insurance industry [Volume 13, Issue 4, 2021, Pages 864-885]
Good Governance Providing a model of good e-governance in the online business environment of the insurance industry [Volume 13, Issue 4, 2021, Pages 864-885]
Goods Distribution Network Identifying and Prioritizing Factors Effecting on Efficiency of Goods Distribution Network [Volume 5, Issue 2, 2013, Pages 115-130]
Gray market Identifying Antecedences and Consequences of Developing a Gray Market for Samsung Brand Home Appliance Products in Iran [Volume 13, Issue 2, 2021, Pages 435-456]
Green Consumer The Relationship between Psychological Factors, Injunctive Norms and Green Consumer Behavior [Volume 3, Issue 1, 2011, Pages 143-302]
Green image Investigating Environmental Value and Green Image Supposed Effects on the Word of Mouth Advertising Tendency by Explaining Green Trust and Willingness to Pay Roles through the SOR Model Framework [Volume 11, Issue 4, 2019, Pages 804-824]
Green marketing Impact of Green Marketing Mix on Consumer Decision Making Process [Volume 2, Issue 2, 2010]
Green marketing Study of the effects of perceived knowledge of Green products on purchase intention in terms of attachment to this hypermarket [Volume 8, Issue 3, 2016, Pages 569-586]
Green marketing Theoretical Modeling of the Effect of Customers’ Green Skepticism on Green Purchase Behavior and Intension [Volume 11, Issue 4, 2019, Pages 825-849]
Green marketing Brand Greenwashing Formation Model: An Interpretative Structural Approach [Volume 15, Issue 3, 2023, Pages 554-576]
Green perceived risk Investigating The Effect of Green wash in Corporate Social Responsibility on Purchasing Intention for Green Products: The Mediating Effects of Green Satisfaction and Green Perceived Risk. [Volume 11, Issue 4, 2019, Pages 850-868]
Green product Experimental Measurement of the Impact of Price and Green Labels on the Purchase Intention of Green Food Products among Demographic Groups of Consumers [Volume 15, Issue 2, 2023, Pages 305-333]
Green purchase behavior The Relationship between Psychological Factors, Injunctive Norms and Green Consumer Behavior [Volume 3, Issue 1, 2011, Pages 143-302]
Green purchase behavior Theoretical Modeling of the Effect of Customers’ Green Skepticism on Green Purchase Behavior and Intension [Volume 11, Issue 4, 2019, Pages 825-849]
Green purchase intention Investigating The Effect of Green wash in Corporate Social Responsibility on Purchasing Intention for Green Products: The Mediating Effects of Green Satisfaction and Green Perceived Risk. [Volume 11, Issue 4, 2019, Pages 850-868]
Green satisfaction Investigating The Effect of Green wash in Corporate Social Responsibility on Purchasing Intention for Green Products: The Mediating Effects of Green Satisfaction and Green Perceived Risk. [Volume 11, Issue 4, 2019, Pages 850-868]
Green skepticism Theoretical Modeling of the Effect of Customers’ Green Skepticism on Green Purchase Behavior and Intension [Volume 11, Issue 4, 2019, Pages 825-849]
Green trust Investigating Environmental Value and Green Image Supposed Effects on the Word of Mouth Advertising Tendency by Explaining Green Trust and Willingness to Pay Roles through the SOR Model Framework [Volume 11, Issue 4, 2019, Pages 804-824]
Green trust Investigating The Effect of Green wash in Corporate Social Responsibility on Purchasing Intention for Green Products: The Mediating Effects of Green Satisfaction and Green Perceived Risk. [Volume 11, Issue 4, 2019, Pages 850-868]
Green wash in corporate social responsibility Investigating The Effect of Green wash in Corporate Social Responsibility on Purchasing Intention for Green Products: The Mediating Effects of Green Satisfaction and Green Perceived Risk. [Volume 11, Issue 4, 2019, Pages 850-868]
Greenwashing Brand Greenwashing Formation Model: An Interpretative Structural Approach [Volume 15, Issue 3, 2023, Pages 554-576]
Grounded Data Theory Investigating the Concept of Psychological Ownership from the Buyers’ Perspective [Volume 12, Issue 2, 2020, Pages 399-421]
Grounded Data Theory Presenting a Model for Network Development of Small and Medium Enterprises: Grounded Theory [Volume 12, Issue 4, 2020, Pages 1030-1049]
Grounded theory Requirements, necessities and mechanisms of knowledge commercializing in Management Schools / Faculties [Volume 2, Issue 4, 2010]
Grounded theory A strategic model of in-crisis firms’ turnaround process [Volume 6, Issue 3, 2014, Pages 497-516]
Grounded theory Developing and Explaining a Framework to Establish Customer Knowledge Management (CKM) in Private Commercial Banks in Iran [Volume 6, Issue 1, 2014, Pages 41-66]
Grounded theory Explanation of the commercial banking marketing strategy selection based on customer equity [Volume 8, Issue 1, 2016, Pages 47-72]
Grounded theory Presenting a Model of Competitive Advantage of Management Consulting Firms Based on Dynamic Capability Theory [Volume 8, Issue 2, 2016, Pages 317-338]
Grounded theory Providing a Model for Encouraging Consumer in Tehran to buy Iranian products (appliances product as case) [Volume 8, Issue 3, 2016, Pages 529-548]
Grounded theory Designing a Model for Higher Education Marketing in Iran [Volume 9, Issue 2, 2017, Pages 415-438]
Grounded theory Developing a Model to Provide an Integrated Solution in Parent Companies [Volume 9, Issue 3, 2017, Pages 507-526]
Grounded theory Advertising through Social Media to Influence the Customers’ Willing [Volume 9, Issue 4, 2017, Pages 736-786]
Grounded theory Model of Successful Branding in the Ceramic and Tile Industry Using Grounded Theory Approach [Volume 9, Issue 4, 2017, Pages 826-807]
Grounded theory Developing a Social Marketing for Insurance Companies [Volume 10, Issue 1, 2018, Pages 31-48]
Grounded theory Designing a Model for the Internationalization of SME’s in Nano-Based Knowledge Companies [Volume 10, Issue 3, 2018, Pages 583-602]
Grounded theory Marketing Model for Modern and Contemporary Visual Arts in Institutional Context: A Grounded Theory Study on Iran Market [Volume 10, Issue 4, 2018, Pages 713-742]
Grounded theory Developing a Management Model for R&D Strategic Alliances in Automotive Industry in Iran [Volume 11, Issue 1, 2019, Pages 25-44]
Grounded theory Designing a Model for Competitive Advantage in Electronic Banking Applying Grounded Theory [Volume 11, Issue 1, 2019, Pages 45-62]
Grounded theory Developing a Loyalty Model Based on the Customers’ Experience in Hotel Industry Using Grounded Theory Strategy [Volume 11, Issue 1, 2019, Pages 125-140]
Grounded theory Understanding and Modeling Industrial Marketing Managers’ “Behavioral Distress” using Grounded Theory Approach [Volume 11, Issue 1, 2019, Pages 179-200]
Grounded theory Evidence-Based Strategic Decision Making Modeling in the Insurance Industry based on Grounded Theory. [Volume 11, Issue 4, 2019, Pages 782-803]
Grounded theory Modeling a Diversification Strategy for Iranian Private Multi-Business Companies [Volume 13, Issue 1, 2021, Pages 42-65]
Grounded theory Value Co-Creation Model in Interior Design Industry [Volume 14, Issue 1, 2022, Pages 4-36]
Grounded theory Providing a Business-to-Business Marketing Maturity Model [Volume 14, Issue 3, 2022, Pages 519-570]
Grounded theory Designing a Model of Corporate Social Responsibility to Assist the Development of the Iranian Banking Industry [Volume 14, Issue 4, 2022, Pages 695-716]
Grounded theory Developing Maturity Model of Business Model Openness in Iranian Banking Industry [(Articles in Press)]
Grounded theory Development of a Brand Signature Model for Knowledge-based Enterprises [Volume 15, Issue 3, 2023, Pages 531-553]
Grounded theory Introducing a Coopetition Model for Domestic Airlines in Iran [Volume 15, Issue 4, 2023, Pages 646-668]
Group Hierarchy Analysis (GAHP) Surveying of Criteria for Purchasing Television Set and Recognizing Customers' Decision Making Styles in Isfahen [Volume 11, Issue 3, 2019, Pages 631-650]
Group norms Effects of Personal and Social Factors on Consumers’ Participation in Virtual Communities [Volume 10, Issue 1, 2018, Pages 121-144]

H

Halo Effect Analysis of Halo Effect of Customers Behavior by Using Net Promoter Score (NPS) and Rough Set Theory (RST)(Case Study: Sony Ericsson Mobile Phone) [Volume 5, Issue 1, 2013, Pages 119-142]
Haming Clustering Bank's Customers Using Artificial Neural Networks [Volume 6, Issue 1, 2014, Pages 187-206]
Handmade Carpet Explaining the Core Factor of Organizational Pathology for National Center of Persian Carpet with it’s Role in Handmade Carpet Export [Volume 1, Issue 3, 2009]
Handmade carpet art-industry Designing a Model for Cooperation-competition Incentives (Case Study: Iranian Handmade Carpet Art-industry) [Volume 12, Issue 2, 2020, Pages 357-377]
Hard and soft programs Investigating the Effect of Loyalty Plans on the Loyalty of Asia Insurance Customers Using the Salomon Four-Party Plan [Volume 11, Issue 2, 2019, Pages 259-276]
Hardness of Goal Achievement Factors Effect Employee Brand Performance in Agriculture Bank of IRAN Based on Goal Setting Theory [Volume 4, Issue 1, 2012, Pages 89-104]
Hardware A Proposed Model for Measuring Hardware and Software Quality of Banking Services in Banking Industry [Volume 4, Issue 4, 2012, Pages 65-78]
Headquarters The Roles of Iranian Parent Enterprises in Creating and Destroying Value: A Multiple Case Study [Volume 12, Issue 2, 2020, Pages 262-284]
Health tourism Classic Grounded Theory; description of generating Gravity Center of Iranian Health Tourism Brand Identity Theory [Volume 7, Issue 1, 2015, Pages 145-162]
Hedonic Value The Impact of the Experience of Gamification Marketing Activities on the Dimensions of Brand Appeal: Focusing on the Role of Brand Value [Volume 13, Issue 1, 2021, Pages 184-208]
Hedonic view Consumer Anthropomorphism and Happiness: Analysis of the Brand Authenticity Effect [Volume 15, Issue 4, 2023, Pages 814-837]
Hekmat Iranian Bank Identifying and Prioritizing Personality and Demographic Priorities in the Acceptance of Gamification Mechanisms in Order to Increase the Interactions in the Banking Loyalty Club (Case Study: Hekmat Iranian Bank) [Volume 12, Issue 2, 2020, Pages 477-501]
Herfindahl-Hirschman Index Analysis of Competition and Concentration in Insurance Industry of Iran and Appropriate Competitive Strategies [Volume 9, Issue 3, 2017, Pages 641-660]
Hersey and Blanchard Empowerment Model Design of Strategic Planning Model for Human Resources Based on Staff Empowerment Process, Case Study (PEDEX Corporate) [Volume 6, Issue 2, 2014, Pages 251-270]
Hesitant Customer Discourse analysis of Hesitant Customers mental models [Volume 8, Issue 2, 2016, Pages 339-354]
HHI Analysis of Competitive Assessment Indexes in Electricity Market of Iran [Volume 2, Issue 2, 2010]
Hierarchical cluster analysis A Cluster Analysis of Marketing Strategies Implementation Barriers in the Car Manufacturing Industry (Case study: Iran Khodro Company) [Volume 2, Issue 4, 2010]
Hierarchical Linear Analysis (HLM) Multilevel analysis of the effect of social network quality at the society level on the relationship between customers' personality dimensions on mpulsive and Compulsive Buying Behaviors at the individual level in social networks [(Articles in Press)]
Higher Education Challenges Analyzing Strategic Position of Universities and Nonprofit Institutes in Iran: Using a Strategic Analysis Comprehensive Approach [Volume 5, Issue 3, 2013, Pages 19-38]
Hofstede model Entrepreneurial Organization is a matter of the last few years a lot of emphasis on it [Volume 9, Issue 2, 2017, Pages 395-414]
Holding company A model describing intelligence in parent companies [Volume 7, Issue 4, 2015, Pages 805-822]
Holding company Investigating the Effectiveness of Business Portfolio Diversification Strategy on Financial Performance using Nonlinear Model in Parent Companies [Volume 11, Issue 2, 2019, Pages 437-456]
Home Appliances Survey of Consumer Decision Making Styles for Home Appliance Store Buyers (Case Study: Tehran’s Customers) [Volume 5, Issue 2, 2013, Pages 149-168]
Home Appliances Developing a Model of the Risks of International Strategic Alliances in Home Appliance Industry in Iran [Volume 11, Issue 3, 2019, Pages 543-564]
Home Appliances Identifying Antecedences and Consequences of Developing a Gray Market for Samsung Brand Home Appliance Products in Iran [Volume 13, Issue 2, 2021, Pages 435-456]
Home appliances industry Consumer Behavior Pattern and Internet Marketing Strategy: home appliances industry [Volume 1, Issue 2, 2009]
Hospitality Industry Investigation of Implementing Relational Marketing for Costumer relationship in Hospitality Industry) Case Study: of Persian Palace hotel ( [Volume 3, Issue 2, 2011, Pages 23-40]
Hospitality Industry Designing a Service Innovation Model Based on Customer Value Co-creation in the Hospitality Industry [Volume 15, Issue 2, 2023, Pages 350-388]
Hotel industry Developing a Loyalty Model Based on the Customers’ Experience in Hotel Industry Using Grounded Theory Strategy [Volume 11, Issue 1, 2019, Pages 125-140]
Hotel industry Investigating Environmental Value and Green Image Supposed Effects on the Word of Mouth Advertising Tendency by Explaining Green Trust and Willingness to Pay Roles through the SOR Model Framework [Volume 11, Issue 4, 2019, Pages 804-824]
Hoteling industry Developing a Customer Experience Management Framework in Hoteling Industry: A Systematic Review of Theoretical Foundations [Volume 12, Issue 3, 2020, Pages 523-547]
Hot sales Customer Behaviour Forecasting in FMCG Retail Industry; Golpakhsh Avval Co. Case Study [Volume 10, Issue 3, 2018, Pages 623-642]
Human capital The Effect of Human Capital on Entrepreneurial Opportunity Recognition (The Case of Knowledge Based Firms in Yazd’s Science and Technology Park of Eghbal) [Volume 5, Issue 3, 2013, Pages 83-104]
Human capital Developing a Model of Antecedents and Consequences of Iran Exemplary Exporters’ Competitive Intelligence [Volume 6, Issue 3, 2014, Pages 455-474]
Human Development Reprocessing the Indicators of Human Capabilities Development in the light of Imam Ali’s (peace be upon him) Order to Malek Ashtar [Volume 6, Issue 1, 2014, Pages 167-186]
Human Resource Strategic Approach to Human Resource Architecture Conceptual Framework (A study in NIOC) [Volume 6, Issue 1, 2014, Pages 89-106]
Human resource management systems Reviewing the Mediating Role of Organizational Trust and Commitment on the Relationship between Organizational Justice and Organizational Citizenship Behaviors [Volume 5, Issue 1, 2013, Pages 105-118]
Human resource productivity Human Resource Productivity and its Relationship with Firm’s Market Value [Volume 1, Issue 3, 2009]
Hybrid pricing Providing a New Decision Model in Internet Advertising Planning Using Non-dominated Sorting Genetic Algorithm II [Volume 13, Issue 4, 2021, Pages 1001-1016]
Hyper Star Store The Impact of Store Image on Patronage Intention and Customer Loyalty (The Case of Hyper Star Store) [Volume 5, Issue 3, 2013, Pages 39-56]
Hypothesis Drive. Measuring the Strategic Thinking of the Managers of Tehran's Municipality [Volume 4, Issue 2, 2012, Pages 129-146]

I

Idealism Investigating the Effect of the Consumers’ Ethical Philosophies (Idealism, Egoism, and Materialism) on their Perceived Unethical Marketing [Volume 10, Issue 4, 2018, Pages 905-921]
IDRO Designing a Strategic Renewal Model for Development of Organizations in Iran based on the Professional Identity of Managers (Case Study: The State-owned Companies of IDRO) [Volume 14, Issue 2, 2022, Pages 326-353]
Ilam Province Explaining the Problems and Barriers of Export Development in Ilam Province [Volume 6, Issue 1, 2014, Pages 1-20]
Image Measuring Customer Perceived Service Quality with Market Sense Making Approach [Volume 3, Issue 4, 2011, Pages 1-18]
Image The Impact of Store Image on Patronage Intention and Customer Loyalty (The Case of Hyper Star Store) [Volume 5, Issue 3, 2013, Pages 39-56]
Implementing information systems Developing and Explaining a Framework to Establish Customer Knowledge Management (CKM) in Private Commercial Banks in Iran [Volume 6, Issue 1, 2014, Pages 41-66]
Importance-Situation Matrix Explaining the Influence of Organizational Citizenship Behavior on Customer Satisfaction and Brand Equity in the Banking Industry Emphasizing on the Threats and Opportunities [Volume 6, Issue 2, 2014, Pages 315-336]
Imposing Factors Proposing a Pricing Strategy Framework for Multichannel Retailers [Volume 15, Issue 1, 2023, Pages 1-26]
Improve Performance Investigating the Pygmalion Effect in Managers on the Sales Performance of Employees in Holiday Chain Store branches [Volume 15, Issue 2, 2023, Pages 334-349]
Impulse Buying Behavior A survey of impulse buying behavior in subway’s passengers [Volume 7, Issue 1, 2015, Pages 67-82]
Impulse Buying Behavior Investigation of the Relationship between Cultural Values and Iranian Consumers Impulse Buying Behavior [Volume 8, Issue 2, 2016, Pages 301-316]
Impulse Buying Factors. Developing a Model to Evaluating Effective Factors on Impulse Buying Behavior [Volume 3, Issue 4, 2011, Pages 127-140]
Impulsive behavior The Effect of the Atmosphere and Store Layout and Web Design, Online Impulse Buying Behavior of Customers [Volume 9, Issue 2, 2017, Pages 213-232]
Impulsive buying Impact of personality traits and product involvement on clothing impulsive buying [Volume 8, Issue 1, 2016, Pages 29-46]
Impulsive buying The Unplanned Online Buying Behavior in Social Commerce: The Role of Users’ Pseudo-social Interactions (Case: Users of Instagram Network) [Volume 9, Issue 3, 2017, Pages 463-484]
Impulsive buying Designing a Model for Customer’s Emotions Impact on Online Purchase Intention and impulsive buying of Luxury Cosmetic Products with Emphasis on the Role of Perceived Service Quality [Volume 15, Issue 1, 2023, Pages 131-155]
Incremental innovation A Survey on the Effect of Exploration and Exploitation Approaches of Market Orientation on Innovation and Business Performance [Volume 9, Issue 3, 2017, Pages 595-616]
Individual Brand Developing a Model for Personal Brand among the Entrepreneurs in Isfahan [Volume 12, Issue 4, 2020, Pages 911-933]
Individual Factors The facilitating effect of individual, environmental and fashion involvement factors on impulse buying [Volume 7, Issue 1, 2015, Pages 127-144]
Individual Factors Studying the Effective Factors on Formation of Customers’ E-Loyalty in E-Stores in Iran [Volume 8, Issue 2, 2016, Pages 281-300]
Individualist and collectivist Individual-Level Cultural Values: Decision Making Styles among Individualist and Collectivist Customers (Case Study: Customers of Automobile Radial Tire) [Volume 12, Issue 1, 2020, Pages 161-182]
Individualized consideration behavior The relation of salesperson interaction with customer and salesperson performance (Case Study: Vowel and pictorial products) [Volume 2, Issue 4, 2010]
Individual level cultural values Individual-Level Cultural Values: Decision Making Styles among Individualist and Collectivist Customers (Case Study: Customers of Automobile Radial Tire) [Volume 12, Issue 1, 2020, Pages 161-182]
Industrial Context Analysis of the Industrial Context in Developing and Choosing the Structure of the Strategic Alliances [Volume 12, Issue 4, 2020, Pages 934-955]
Industrial goods Exploring the Role of the Ecosystem of Industrial Goods Export in Private Sector Businesses [Volume 12, Issue 2, 2020, Pages 315-334]
Industrial Marketing Industrial Marketing Audit In Automobile Part Manufactures Companies of BAHMAN Group [Volume 2, Issue 1, 2010]
Industrial park Analysing Relationship between Competitive Intelligence and Effectiveness of Marketing Strategies (Studied Industrial City of Ardabil) [Volume 9, Issue 2, 2017, Pages 375-394]
Industrial Relationship A Survey on Factors to Create and Maintain Relationship between Industrial Suppliers and Buyers in Iran (A case on Crane Machinery and Industrial Equipment) [Volume 2, Issue 1, 2010]
Industry Understanding and Modeling Industrial Marketing Managers’ “Behavioral Distress” using Grounded Theory Approach [Volume 11, Issue 1, 2019, Pages 179-200]
Industry Structure Investigating the impact of inter organization elements and industry structure on corporate social responsibility in Tehran Stock Exchange (TSE) [Volume 7, Issue 1, 2015, Pages 209-229]
Industry Type Human Resource Productivity and its Relationship with Firm’s Market Value [Volume 1, Issue 3, 2009]
Influencer Instagram Marketing: Choosing an Influencer for the Food Industry based on the Full Consistency Method (FUCOM) [Volume 14, Issue 3, 2022, Pages 495-518]
Influencer Marketing Instagram Marketing: Choosing an Influencer for the Food Industry based on the Full Consistency Method (FUCOM) [Volume 14, Issue 3, 2022, Pages 495-518]
Influencer Marketing Strategy Providing a Model of Mental Shortcuts of Influential Users for Choosing Marketing Influencers on Instagram [Volume 14, Issue 4, 2022, Pages 602-624]
Influencer Selection Instagram Marketing: Choosing an Influencer for the Food Industry based on the Full Consistency Method (FUCOM) [Volume 14, Issue 3, 2022, Pages 495-518]
Informal market Identifying Antecedences and Consequences of Developing a Gray Market for Samsung Brand Home Appliance Products in Iran [Volume 13, Issue 2, 2021, Pages 435-456]
Informatics services corporation Recognizing the items of after sales services quality and Exploring the relationships among these items and customer satisfaction in Informatics Services Corporation [Volume 2, Issue 4, 2010]
Information disclosure Developing a Financial Reporting Model Based on the Concept of Business Model [Volume 12, Issue 4, 2020, Pages 976-1005]
Information exchange Investigating the Interactive Effects of Information Exchange, Relationship Capital and Environmental Uncertainty on Joint Venture Performance (The Case Study: Oil, Gas and Petrochemical Industriy EPC Contractors) [Volume 12, Issue 2, 2020, Pages 378-398]
Information rate The Effect of Information Rate and Store Environment on Purchasing Value; Analysis of the Role of Confusion and Motivational Tendency [Volume 10, Issue 4, 2018, Pages 743-760]
Information Services Coincidence Survey of TPO1's Marketing Services with Exporter's Expectation [Volume 1, Issue 2, 2009]
Initiative Change Investigating the Role of Organizational Management in Implementing Initiative Strategic Changes; A Systematic Review [Volume 15, Issue 2, 2023, Pages 217-247]
Injection to Reservoirs. Gas Consumptions Forecasting in 5th Economic, Social& Political Development Plan Horizon [Volume 3, Issue 1, 2011, Pages 109-234]
Innate Innovativeness Consumer Clustering on the Base of Their Shopping Styles and Examination of Its Relationship with Innate Innovativeness and NEO Personality Dimensions [Volume 6, Issue 2, 2014, Pages 337-358]
Innovatin Identification and Classification of Innovative Applications of Internet of Things in Digital Marketing [Volume 11, Issue 4, 2019, Pages 719-741]
Innovation Modeling of Corporate Innovation in the Innsurance Industry through Cognitive Mapping Approach [Volume 3, Issue 1, 2011, Pages 91-198]
Innovation Commercialization of Media Entrepreneurs' Digital Innovations [Volume 4, Issue 1, 2012, Pages 71-88]
Innovation Customer knowledge management and its role on continues innovation and superior performance (Case study of private banks in Guilan) [Volume 8, Issue 1, 2016, Pages 1-28]
Innovation The effect of entrepreneurial marketing on marketing performance through innovation (Case study: companies active in industrial automation, communications, computer and digital equipment) [Volume 6, Issue 4, 2014, Pages 809-826]
Innovation Simulating the effects of Knowledge co-creation policies in supply chain on NPD performance using system dynamics [Volume 7, Issue 3, 2015, Pages 737-760]
Innovation Examination of the relationship between organizational learning and financial performance mediated by innovation process in the industrial companies in Golpayegan [Volume 6, Issue 4, 2014, Pages 773-790]
Innovation Sesame New Product Development, Analysis of Product and Process Qualitative Characteristics Using QFD and DOE Methods [Volume 9, Issue 2, 2017, Pages 295-316]
Innovation Commercialization Model of the Electronic Sales Using the Grounded Theory [Volume 12, Issue 2, 2020, Pages 335-356]
Innovation performance The relationship between organizational innovation and performance considering the role of marketing innovation as intermediary variable (Case study: small and medium-sized businesses in the textile industry [Volume 7, Issue 2, 2015, Pages 485-500]
Innovation performance The Effectiveness of "Total Quality Management Practice" on "Innovation Performance" through "Organizational Learning Capability" in Bunkering Industry [Volume 11, Issue 2, 2019, Pages 403-414]
Innovation Strategies “Market Orientation and Innovation Strategies: An Approach to Business Dynamism” [Volume 8, Issue 1, 2016, Pages 159-182]
Innovation Strategy Choosing Innovation Strategies by Using a Combined Delphi and ANP Approach Case study: MAPSA Company [Volume 5, Issue 3, 2013, Pages 145-172]
Innovative approach Value Creation for Marketing Capacities; Articulating Entrepreneurship Orientation and Market Orientation Interactions: The Mediating Role of Innovative Approach [Volume 11, Issue 1, 2019, Pages 87-104]
Inspirational motivation behavior The relation of salesperson interaction with customer and salesperson performance (Case Study: Vowel and pictorial products) [Volume 2, Issue 4, 2010]
Inssurance Industry Modeling of Corporate Innovation in the Innsurance Industry through Cognitive Mapping Approach [Volume 3, Issue 1, 2011, Pages 91-198]
Instagram Identifying and Investigating Types of Consumer Relationships with Brand Communities on Instagram [Volume 10, Issue 3, 2018, Pages 529-546]
Instagram Identifying the Features of the Female-related Content Marketing System in the Creative Industries [Volume 11, Issue 2, 2019, Pages 319-340]
Instagram The Factors Affecting Place Branding based on Data Mining Approach (Case Study: Instagram Social Media) [Volume 13, Issue 2, 2021, Pages 473-501]
Instagram Providing a Model of Mental Shortcuts of Influential Users for Choosing Marketing Influencers on Instagram [Volume 14, Issue 4, 2022, Pages 602-624]
Instagram Factors Affecting Personal Branding of Active Musicians with a Data Mining Approach (Case Study: Instagram Social Network) [(Articles in Press)]
Instant and long-term programs Investigating the Effect of Loyalty Plans on the Loyalty of Asia Insurance Customers Using the Salomon Four-Party Plan [Volume 11, Issue 2, 2019, Pages 259-276]
Institutional Analysis and Development Institutional Analysis and Development of Organizational Social Responsibility: A Mixed Approach [Volume 13, Issue 4, 2021, Pages 929-952]
Institutional Context Marketing Model for Modern and Contemporary Visual Arts in Institutional Context: A Grounded Theory Study on Iran Market [Volume 10, Issue 4, 2018, Pages 713-742]
Institutional Theory Investigating the impact of inter organization elements and industry structure on corporate social responsibility in Tehran Stock Exchange (TSE) [Volume 7, Issue 1, 2015, Pages 209-229]
Institutional Theory Strategic Alliance Formation from the Institutional Theory Perspective [Volume 9, Issue 4, 2017, Pages 717-738]
Institutions Institutional Analysis and Development of Organizational Social Responsibility: A Mixed Approach [Volume 13, Issue 4, 2021, Pages 929-952]
In-store environment Exploring The Effects Of Buyer Impulsivity Factors And In-Store Environment Factors On Impulse Buying In Chain Stores [Volume 7, Issue 4, 2015, Pages 985-1004]
Instrumental/conceptual use of information Surveying for Access of Foodstuffs Exporting Companies to Export Market Information & its Effect on Export Decision Making Process [Volume 2, Issue 1, 2010]
Insurance Digitalization Developing a model of digital insurance: a grounded theory approach [(Articles in Press)]
Insurance industry Developing a Model for Effective Advertising Policymaking in Iran Insurance Industry (Based on Cognitive Map) [Volume 4, Issue 3, 2012, Pages 121-136]
Insurance industry Developing a Social Marketing for Insurance Companies [Volume 10, Issue 1, 2018, Pages 31-48]
Insurance industry Analysis of Customer Engagement in Creating Value at Different Stages of the Relationship Life Cycle [Volume 11, Issue 1, 2019, Pages 105-124]
Insurance industry Selecting Media Mix in Advertising Campaigns: The Insurance Industry [Volume 11, Issue 4, 2019, Pages 762-781]
Insurance industry Designing a Model to Explain the Performance of the Sales Network in the Insurance Industry [Volume 13, Issue 2, 2021, Pages 457-472]
Insurance industry Providing a model of good e-governance in the online business environment of the insurance industry [Volume 13, Issue 4, 2021, Pages 864-885]
Insurance industry Description of the Customer Reference Model in the Insurance Industry [Volume 14, Issue 2, 2022, Pages 300-325]
Insurance industry Developing a model of digital insurance: a grounded theory approach [(Articles in Press)]
Intangible Assets A Resource Based View to Identifying the Influential Factors in Sustainable Competitive Advantage of Banking Service in Bank Mellat [Volume 4, Issue 2, 2012, Pages 91-112]
Integrated Marketing Communications The Effect of Components of Integrated Marketing Communications on Brand Strength in Banking Industry [Volume 4, Issue 3, 2012, Pages 21-42]
Integrated Marketing Communications Developing a Model for the Impact of Media on the Quality and Variety of Services Regarding Integrated Marketing Communication in Sepah Bank [Volume 13, Issue 3, 2021, Pages 845-860]
Integrated Marketing Communications Elements The Effect of Components of Integrated Marketing Communications on Brand Strength in Banking Industry [Volume 4, Issue 3, 2012, Pages 21-42]
Integrity An Integrity-based Conceptual Framework for Creating, Maintaining and Developing Marketing Capabilities, Sustained Competitive Advantage and Superior Business Performance [Volume 12, Issue 3, 2020, Pages 594-626]
Intellectual Capital Effects of Intellectual Capital on Organizational Performance – Emphasizing on Mediating Role of Learning Capability in Branches of Saderat Bank in Tehran [Volume 4, Issue 2, 2012, Pages 53-70]
Intellectual stimulation behavior The relation of salesperson interaction with customer and salesperson performance (Case Study: Vowel and pictorial products) [Volume 2, Issue 4, 2010]
Intelligent Opportunism Measuring the Strategic Thinking of the Managers of Tehran's Municipality [Volume 4, Issue 2, 2012, Pages 129-146]
Intention of Purchase Investigation of the Factors Affecting the Intention to Purchase on Electronic Commerce [Volume 6, Issue 2, 2014, Pages 207-226]
Intention to buy and religious An Investigation on Iranian Consumer's Religiosity Effect on Intention to buy Hostile Country Products [Volume 10, Issue 1, 2018, Pages 187-206]
Intention to stay Investigating the Behavioral / Attitudinal Consequences of Internal Brand Management among Sales Personnel of Farmand Company [Volume 11, Issue 3, 2019, Pages 505-524]
Intention to Visit Virtual Reality Technology in Tourism Destination Marketing [Volume 13, Issue 3, 2021, Pages 721-743]
Interaction satisfaction. Commitment in Business-to-Business Relationships Case study: National Iranian Gas Company [Volume 2, Issue 2, 2010]
Interact socially learned The Unplanned Online Buying Behavior in Social Commerce: The Role of Users’ Pseudo-social Interactions (Case: Users of Instagram Network) [Volume 9, Issue 3, 2017, Pages 463-484]
Inter Focus Measuring the Strategic Thinking of the Managers of Tehran's Municipality [Volume 4, Issue 2, 2012, Pages 129-146]
Internal Branding Factors Effect Employee Brand Performance in Agriculture Bank of IRAN Based on Goal Setting Theory [Volume 4, Issue 1, 2012, Pages 89-104]
Internal Branding Providing a Model for Internal Branding Based on the Meta-synthesis Approach [Volume 15, Issue 2, 2023, Pages 273-304]
Internal brand management Investigating the Behavioral / Attitudinal Consequences of Internal Brand Management among Sales Personnel of Farmand Company [Volume 11, Issue 3, 2019, Pages 505-524]
Internal Corporate Governance Control Examining the Impact of Corporate Governance Strategic Control on the Effectiveness Governance of Corporation in Stock Market [Volume 9, Issue 3, 2017, Pages 485-506]
Internal Legitimacy Institutional Analysis and Development of Organizational Social Responsibility: A Mixed Approach [Volume 13, Issue 4, 2021, Pages 929-952]
Internal Locus of Control Locus of Control and Word of Mouth Communication among Consumer [Volume 3, Issue 2, 2011, Pages 101-114]
Internal Market Internal Marketing Orientation Measurement in Service Industry (Case Study: Iran Banking Industry) [Volume 4, Issue 4, 2012, Pages 93-106]
Internal marketing A Conceptual Model to Examine the Relationship between "Internal Marketing" and "Market Orientation" Considering the Mediator Variables of "Organizational Commitment" and "Organizational Citizenship Behavior: A Case Study in Bank Mellat [Volume 4, Issue 1, 2012, Pages 39-54]
Internal marketing Studying the effect of Internal Marketing on Organizational Performance with considering the role of Organizational Commitment and Organizational Entrepreneurship as intermediary variables; Case Study: Mobarakeh Steel Company [Volume 5, Issue 4, 2013, Pages 21-42]
Internal marketing Effects of internal marketing on employees performance: Effect of Mediator Organizational Innovation (Case study: departments within The AGHAJARI Oil and Gas Operation Company) [Volume 7, Issue 2, 2015, Pages 315-338]
Internal marketing The impact of internal marketing on performance with the mediating role of sustainable marketing and market orientation [Volume 8, Issue 3, 2016, Pages 659-680]
Internal Marketing Orientation Internal Marketing Orientation Measurement in Service Industry (Case Study: Iran Banking Industry) [Volume 4, Issue 4, 2012, Pages 93-106]
International Alliances Factors Affecting in Succession of International Collaborations [Volume 1, Issue 3, 2009]
International Commerce Liaison. Foreign Market Oriented Commerce, International Commerce Liaisons, and Export Performance (Case Study: Mashhad exported firms or companies) [Volume 2, Issue 4, 2010]
International Exhibition A Survey of the Factors Affecting International Exhibition Center Branding (Case Study: Iran Fair) [Volume 3, Issue 3, 2011, Pages 71-90]
International Film Marketing Developing a Model to Gain a Greater Share of International Markets for the Iranian Audio-Visual and Cinema Products [Volume 13, Issue 1, 2021, Pages 153-183]
Internationalization The Relationship between the Types of Business Strategies and Internationalization in Small and Medium Sized Enterprises [Volume 4, Issue 1, 2012, Pages 19-38]
Internationalization Typology of Export Behavior of Exporting Firms in Iran Electrical Industry [Volume 10, Issue 1, 2018, Pages 1-30]
Internationalization Designing a Model for the Internationalization of SME’s in Nano-Based Knowledge Companies [Volume 10, Issue 3, 2018, Pages 583-602]
Internationalization Investigation of Entrepreneurs’ Decision-making Logic While Entering Foreign Markets Based on Effectuation and Causation [Volume 11, Issue 4, 2019, Pages 992-1013]
International joint ventures Extracting the Effective Factors on Corporate Governance Formation in Strategic Alliances with Focus on International Joint Ventures through Systematic Literature Review [Volume 12, Issue 1, 2020, Pages 64-93]
International Market Development Generating a Model of International Markets Development (Case Study: Petrochemical Products) [Volume 13, Issue 2, 2021, Pages 384-411]
International Marketing Providing a Model to Analyzing and Choosing Foreign Markets in Car Industry [Volume 2, Issue 1, 2010]
International Marketing Identifying the Mental Models of Managers of Food Industry Companies Regarding Barriers to Export Development (Case Study: Managers of Dairy Product Companies) [Volume 12, Issue 1, 2020, Pages 198-226]
International performance Investigating the Effectiveness of Social and Business Networks on the Performance of Small to Medium Firms in International Markets Considering the Mediating Role of Market Knowledge [Volume 11, Issue 4, 2019, Pages 869-894]
International risk Network Model of Risk in Non-Oil Export Sector in Iran [Volume 12, Issue 3, 2020, Pages 702-726]
Internet lifestyle The Impact of IT-Based Lifestyle on the Avoidance of Internet Advertising through Explaining the Moderating Role of Negative Experience and Advertisement Congestion [Volume 11, Issue 2, 2019, Pages 341-356]
Internet marketing strategy Consumer Behavior Pattern and Internet Marketing Strategy: home appliances industry [Volume 1, Issue 2, 2009]
Internet of Things Identification and Classification of Innovative Applications of Internet of Things in Digital Marketing [Volume 11, Issue 4, 2019, Pages 719-741]
Internet of Things (IoT) Identifying and Ranking the Application of Big Internet of Things Data Analyses [Volume 12, Issue 4, 2020, Pages 865-887]
Internet Shopping Identification and Ranking Effective Factors on the Internet Shopping use of Fuzzy ANP [Volume 3, Issue 1, 2011, Pages 19-54]
Internet Shopping Identifying the dimensions and consequences of the customer's digital experience using the phenomenological method [(Articles in Press)]
Internet theater advertising Applying the Best-Worst Interval Technique in Art Marketing: Prioritizing Theater Online Advertising Methods [Volume 12, Issue 3, 2020, Pages 748-773]
Interpersonal Influence The Effect of Electronic Word of Mouth (e-WOM) on Consumer’s Purchase Intention through Customer Based Brand Equity (CBBE) (The Case: Dell Laptop) [Volume 4, Issue 4, 2012, Pages 41-64]
Interpretive structural modeling Elements of strategic thinking in Iranian organizations [Volume 1, Issue 1, 2009]
Interpretive structural modeling interpretive structural modeling of corporate brand identity in the market by looking at the IT industry B2B marketing performance [Volume 8, Issue 2, 2016, Pages 259-280]
Interpretive structural modeling Development of Retail Banking Customer Experience Creation Model from Manageable Factors by Organization Using Interpretive Structural Modeling (ISM) [Volume 11, Issue 3, 2019, Pages 565-584]
Interpretive Structural Modeling (ISM) Modeling Corporate Brand Identity in the Banking Industry [Volume 12, Issue 3, 2020, Pages 652-678]
Interpretive-Structural Modeling(ISM) A Conceptual Model of Brand Talkability in Automobile Industry Based on Interpretive-structural Modelling Approach [Volume 11, Issue 2, 2019, Pages 299-318]
Intervening Identifying the Factors Affecting the Users’ Shift from Local Social Networks Using PPM Model (Case Study: Soroush Messenger) [Volume 12, Issue 4, 2020, Pages 1069-1091]
Interventions The Roles of Iranian Parent Enterprises in Creating and Destroying Value: A Multiple Case Study [Volume 12, Issue 2, 2020, Pages 262-284]
IOT Identification and Classification of Innovative Applications of Internet of Things in Digital Marketing [Volume 11, Issue 4, 2019, Pages 719-741]
Iran Elements of strategic thinking in Iranian organizations [Volume 1, Issue 1, 2009]
Iran The Role of Brands in Purchasing Luxury Auto [Volume 4, Issue 4, 2012, Pages 1-20]
Iran From European Tourists Motivation to Destination Choice (Iran as a Case) [Volume 7, Issue 4, 2015, Pages 921-940]
Iran. A Conceptual Model to Examine the Relationship between "Internal Marketing" and "Market Orientation" Considering the Mediator Variables of "Organizational Commitment" and "Organizational Citizenship Behavior: A Case Study in Bank Mellat [Volume 4, Issue 1, 2012, Pages 39-54]
Iranian Banking Industry Developing Maturity Model of Business Model Openness in Iranian Banking Industry [(Articles in Press)]
Iranian brand A Comparative Study of Self-congruity and Brand Personality on Customer Loyalty (Case study: Comparing Iranian Mobile Phone Brands and Chinese Mobile Phone Brands) [Volume 9, Issue 2, 2017, Pages 317-336]
Iranian consumers An Investigation on Iranian Consumer's Religiosity Effect on Intention to buy Hostile Country Products [Volume 10, Issue 1, 2018, Pages 187-206]
Iranian exporters A comparative investigation of Iranian exporters’ and American importers’ perception of Persian handmade carpet branding strategy in the U.S. market [Volume 6, Issue 3, 2014, Pages 441-454]
Iranian goods Measurement of the Factors Affecting the Tendency of Iranian Consumers to Buy and Consume Iranian Goods [Volume 11, Issue 2, 2019, Pages 241-258]
Iranian Hotels abroad Investigation of Implementing Relational Marketing for Costumer relationship in Hospitality Industry) Case Study: of Persian Palace hotel ( [Volume 3, Issue 2, 2011, Pages 23-40]
Iranian Parent Enretprise The Roles of Iranian Parent Enterprises in Creating and Destroying Value: A Multiple Case Study [Volume 12, Issue 2, 2020, Pages 262-284]
Iranian product Providing a Model for Encouraging Consumer in Tehran to buy Iranian products (appliances product as case) [Volume 8, Issue 3, 2016, Pages 529-548]
Iran Insurance Industry Analysis of Competition and Concentration in Insurance Industry of Iran and Appropriate Competitive Strategies [Volume 9, Issue 3, 2017, Pages 641-660]
Irankhodro & Saipa Groups Segmentation and Identifying the Characteristics of Customers of Irankhodro & Saipa Groups in Kerman city [Volume 2, Issue 4, 2010]
Iraq Presenting a local model for improving Iranian companies’ export performance in construction material market of Iraq [Volume 7, Issue 3, 2015, Pages 721-736]
IRIB Designing Metrics for Measurement of Commercial Advertising on Audiences in IRIB [Volume 2, Issue 1, 2010]
IRI Vision 2025 Improving Doing Business in Order to Achieve Economic Vision of IRI 2025: An Employing Based on TOPSIS & Entropy Techniques [Volume 4, Issue 1, 2012, Pages 121-138]
Isfahan Suevey of Problems and obstacles to tourism development in the Esfehan city as a tourist [Volume 7, Issue 4, 2015, Pages 865-880]
Islamic banking A Conceptual Model to Explain the Readiness of Iranian Commercial Banks towards Islamic Banking Implementation: Using Grounded Theory Strategy [Volume 9, Issue 1, 2017, Pages 129-154]
Islamic work ethics Exploring the Impact of Different Dimensions of Organizational Citizenship Behavior on Customer-based Brand Equity in the Hotel Industry: The Moderator Role of Islamic Work Ethic [Volume 9, Issue 3, 2017, Pages 439-462]

J

Job Opportunity Analysis of the Challenges Related to the Labor Law of the Islamic Republic of Iran in order to Create, Maintain, and Develop Job Opportunities (A Focus Group Study in Small Businesses) [Volume 12, Issue 4, 2020, Pages 956-975]
Job satisfaction How Different Dimensions of Organizational Justice Affect the Different Dimensions of Job and Organizational Satisfaction [Volume 1, Issue 1, 2009]
Job satisfaction Specification of corporate social responsibility effect on relationship quality and its outcomes (Case study: Kayson Construction & Engineering Services Company) [Volume 6, Issue 4, 2014, Pages 665-685]
Job satisfaction Investigating Factors Affecting Corporate Brand Identity and Its Influence on Alborz Insurance Brand Employees’ Performance and Satisfaction (Case Study: Tehran Province’s Employees) [Volume 9, Issue 3, 2017, Pages 617-640]
Job satisfaction Investigating the Behavioral / Attitudinal Consequences of Internal Brand Management among Sales Personnel of Farmand Company [Volume 11, Issue 3, 2019, Pages 505-524]
Joint advertising Measuring the Effectiveness of Mellat Bank and Ma Insurance Joint Printed Advertising Using Neuromarketing [Volume 12, Issue 3, 2020, Pages 679-701]
Joint Venture The Survey of effective factors on the performance of Joint Ventures(JV) [Volume 5, Issue 4, 2013, Pages 141-160]
Joint venture performance Investigating the Interactive Effects of Information Exchange, Relationship Capital and Environmental Uncertainty on Joint Venture Performance (The Case Study: Oil, Gas and Petrochemical Industriy EPC Contractors) [Volume 12, Issue 2, 2020, Pages 378-398]
Joy of use Modeling Gamification in Online Stores with an Interpretive Structural Approach [Volume 11, Issue 3, 2019, Pages 699-716]
Judo Strategy Designing competitive strategies through apply of judo strategy and blue ocean strategy in BSC model [Volume 8, Issue 3, 2016, Pages 607-363]
JV’s performance The Survey of effective factors on the performance of Joint Ventures(JV) [Volume 5, Issue 4, 2013, Pages 141-160]

K

Kerman Province Telecommunication A Survey of the Quality of Services Provided by Kerman Telecommunication Company from Different Perspective in order to Keep and Attract Clients [Volume 2, Issue 1, 2010]
KEY B2B performance indicators Providing a Business-to-Business Marketing Maturity Model [Volume 14, Issue 3, 2022, Pages 519-570]
Key Customers Identifying & Segmenting Key Customers for Prioritizing them Based on Lifetime Value using RFM Model (Case study: Internet customer of Qom Telecommunications Company) [Volume 8, Issue 2, 2016, Pages 461-478]
Key success factors Identification of Key Success Factors - in Developing a Character Merchandising in the Iranian Marketplace using Grounded Theory Method [Volume 10, Issue 3, 2018, Pages 567-582]
Key words Design and Explanation a World-Class Marketing Pattern in Iran [Volume 2, Issue 2, 2010, Pages 1-139]
Keywords: Market segmentation Assessing Encouraging Macro and Micro Policies of Entrepreneurship Development in Iran [Volume 3, Issue 2, 2011, Pages 133-148]
Knowledge-based Designing and Explaining the Strategic Orientation Model in Knowledge-Based Companies in Iran [Volume 10, Issue 3, 2018, Pages 603-622]
Knowledge Base Firms The Effect of Human Capital on Entrepreneurial Opportunity Recognition (The Case of Knowledge Based Firms in Yazd’s Science and Technology Park of Eghbal) [Volume 5, Issue 3, 2013, Pages 83-104]
Knowledge development barriers. Survey of Theory-building Barriers in Social Sciences Area [Volume 1, Issue 2, 2009]
Knowledge enterprises Development of a Brand Signature Model for Knowledge-based Enterprises [Volume 15, Issue 3, 2023, Pages 531-553]
Knowledge Management Presenting a Model the Effects of Knowledge Management Enablers in Order to Gain Competitive Advantages SMEs [Volume 5, Issue 1, 2013, Pages 21-40]
Knowledge Management Knowledge Management Model Selection for A Military Research Organization [Volume 6, Issue 3, 2014, Pages 535-554]
Knowledge Management Developing a Model of Antecedents and Consequences of Iran Exemplary Exporters’ Competitive Intelligence [Volume 6, Issue 3, 2014, Pages 455-474]
Knowledge Management Developing and Explaining a Framework to Establish Customer Knowledge Management (CKM) in Private Commercial Banks in Iran [Volume 6, Issue 1, 2014, Pages 41-66]
Knowledge Management The Role of Factors Affecting the Success of Customer Relationship Management Strategy in Car Dealerships in Guilan Province [Volume 6, Issue 1, 2014, Pages 125-144]
Knowledge Management Effect of Top Managers’ Commitment, Knowledge Management and Organizational Learning on Customer Capital [Volume 11, Issue 2, 2019, Pages 357-374]
Knowledge Management An Integrity-based Conceptual Framework for Creating, Maintaining and Developing Marketing Capabilities, Sustained Competitive Advantage and Superior Business Performance [Volume 12, Issue 3, 2020, Pages 594-626]
Knowledge Management Process Knowledge Management Model Selection for A Military Research Organization [Volume 6, Issue 3, 2014, Pages 535-554]
Knowledge production management Survey of Theory-building Barriers in Social Sciences Area [Volume 1, Issue 2, 2009]

L

Labor Law Analysis of the Challenges Related to the Labor Law of the Islamic Republic of Iran in order to Create, Maintain, and Develop Job Opportunities (A Focus Group Study in Small Businesses) [Volume 12, Issue 4, 2020, Pages 956-975]
Laddering technique An Investigation of Values: Laddering with Cosmetic Products Consumers [Volume 10, Issue 2, 2018, Pages 441-460]
Layout design website The Effect of the Atmosphere and Store Layout and Web Design, Online Impulse Buying Behavior of Customers [Volume 9, Issue 2, 2017, Pages 213-232]
Leaving the Business Analysis of the Challenges Related to the Labor Law of the Islamic Republic of Iran in order to Create, Maintain, and Develop Job Opportunities (A Focus Group Study in Small Businesses) [Volume 12, Issue 4, 2020, Pages 956-975]
Lecture & Congress Coliseum A Survey of the Factors Affecting International Exhibition Center Branding (Case Study: Iran Fair) [Volume 3, Issue 3, 2011, Pages 71-90]
Legal Procedures Strategic Alliance Formation from the Institutional Theory Perspective [Volume 9, Issue 4, 2017, Pages 717-738]
Letter from the Editor- in- Chief ُLetter from the Editor- in- Chief: The dissertation journey [Volume 10, Issue 4, 2018, Pages 1-5]
Liability insurance Identifying effective methods in sales promotion of liability insurance in Iran Insurance Company [Volume 7, Issue 2, 2015, Pages 501-513]
Life Cycles Analysis of Competition and Concentration in Insurance Industry of Iran and Appropriate Competitive Strategies [Volume 9, Issue 3, 2017, Pages 641-660]
Life experience Understanding the Essence of the Phenomenon of "Strategic Regret":A Phenomenological Study in the Field of Behavioral Strategy [Volume 11, Issue 2, 2019, Pages 277-298]
Lifestyle Developing and Analyzing the Pattern of Determining Organizations Lifestyles (Case Study: Polymer Pipes and Fittings Production Companies in Isfahan Province) [Volume 12, Issue 1, 2020, Pages 143-160]
Linguistic Variable Design and Development of a Fuzzy Rule-Based Expert System for Customers Credit Scoring of Business Company: Case Study Alborz Distribution Company [Volume 5, Issue 2, 2013, Pages 17-46]
LinkedIn Identifying Mental Patterns of B2B Business Engagement on LinkedIn by the Q Method [Volume 14, Issue 4, 2022, Pages 625-646]
Lived Experience A Phenomenological Look to the Meaning of the Lived Experience of Confusion in Product Selection [Volume 11, Issue 3, 2019, Pages 609-630]
Lizrel Survey Relationship Marketing Tactics on Buying Behaviour on Chain Store [Volume 2, Issue 1, 2010]
Local food Investigating the Effect of Planned Behavior Model Dimensions on the Intention of Local Food Purchase (Case: Honey Product) [Volume 11, Issue 2, 2019, Pages 415-436]
Local Model Presenting a local model for improving Iranian companies’ export performance in construction material market of Iraq [Volume 7, Issue 3, 2015, Pages 721-736]
Location. Analysis of Competitive Assessment Indexes in Electricity Market of Iran [Volume 2, Issue 2, 2010]
Logistics A Systematic Literature Review on Supply Chain Strategy [Volume 10, Issue 2, 2018, Pages 279-302]
Low Personal Accomplishment(LPA) Identification and Ranking Effective Factors on the Internet Shopping use of Fuzzy ANP [Volume 3, Issue 1, 2011, Pages 37-92]
Loyal customers Investigating the Effects of Firm Affective Commitment to Loyal Customers on the Customers’ Citizenship Behavior Considering the Mediating Role of Customers’ Affective Commitment to the Firm (Case Study of Mellat Bank Branches in Neishabour City) [Volume 10, Issue 2, 2018, Pages 371-398]
Loyalty The Contribution of Relationship Marketing Underpinning to Customer Loyalty: A Comparison of a Private with a Government Owned Bank [Volume 1, Issue 2, 2009]
Loyalty A Survey on Factors to Create and Maintain Relationship between Industrial Suppliers and Buyers in Iran (A case on Crane Machinery and Industrial Equipment) [Volume 2, Issue 1, 2010]
Loyalty Analysing the Influence of service Quality on Customer Loyalty (A Case Study in Four and Five-Star Hotels) [Volume 2, Issue 2, 2010, Pages 1-139]
Loyalty Analyzing the Value Dimensions of Relationship Marketing and Brand Loyalty of Mobile Phones [Volume 3, Issue 2, 2011, Pages 149-172]
Loyalty Measuring of Efficiency Brand Equity Using the Hybrid Model SEM-DEA: A Case Study Automobile Brand in the City of Isfahan [Volume 4, Issue 3, 2012, Pages 137-154]
Loyalty The effects of distribution channel diversification of luxury brand on consumers’ brand value and loyalty consumers in clothing market Kerman [Volume 7, Issue 1, 2015, Pages 187-208]
Loyalty Examining the effective factors on and consequences of satisfaction of inbound tourists and assessing their satisfaction of tourism services in Isfahan [Volume 6, Issue 4, 2014, Pages 731-753]
Loyalty The Impact of Perceived Price Fairness on Loyalty, Willingness to Pay, Complain and Revenge Intention of Customers (Case Study: Internet Services Industry) [Volume 7, Issue 4, 2015, Pages 967-984]
Loyalty Emerging Trends and Knowledge Domains of B2B Loyalty: A Scientometric Analysis [Volume 15, Issue 4, 2023, Pages 669-688]
Loyalty club Identifying and Prioritizing Personality and Demographic Priorities in the Acceptance of Gamification Mechanisms in Order to Increase the Interactions in the Banking Loyalty Club (Case Study: Hekmat Iranian Bank) [Volume 12, Issue 2, 2020, Pages 477-501]
Loyalty program Investigating the Effect of Loyalty Plans on the Loyalty of Asia Insurance Customers Using the Salomon Four-Party Plan [Volume 11, Issue 2, 2019, Pages 259-276]
LPI Assessment of Logistic Performance on Global Competitiveness during 2007-2013 [Volume 6, Issue 2, 2014, Pages 359-380]

M

Macroeconomic factors Generating a Model of International Markets Development (Case Study: Petrochemical Products) [Volume 13, Issue 2, 2021, Pages 384-411]
Mamdani Method Design and Development of a Fuzzy Rule-Based Expert System for Customers Credit Scoring of Business Company: Case Study Alborz Distribution Company [Volume 5, Issue 2, 2013, Pages 17-46]
Management consulting Presenting a Model of Competitive Advantage of Management Consulting Firms Based on Dynamic Capability Theory [Volume 8, Issue 2, 2016, Pages 317-338]
Market Dynamics Identification of the Factors Influencing the Selection of Souvenir Products in the Tourist Market of Kish Region [Volume 12, Issue 4, 2020, Pages 888-910]
Market-Focused Learning A Model of Brand Performance in Food Industry [Volume 3, Issue 4, 2011, Pages 115-126]
Marketing Marketing Factors of an Enterprise in Iran Business Environment: Composing Factors [Volume 2, Issue 1, 2010]
Marketing Postmodernism and consumer marketing at the new millennium [Volume 1, Issue 1, 2009]
Marketing Content, Correspondence and Meta Method Analysis of Marketing Theses in Selected Universities in Tehran [Volume 5, Issue 3, 2013, Pages 105-124]
Marketing Designing a Model for Higher Education Marketing in Iran [Volume 9, Issue 2, 2017, Pages 415-438]
Marketing Identification and Classification of Entrepreneurial Thinking to the Issue of International Marketing Ecosystem Using Q Method [Volume 9, Issue 3, 2017, Pages 551-572]
Marketing Identification and Classification of Innovative Applications of Internet of Things in Digital Marketing [Volume 11, Issue 4, 2019, Pages 719-741]
Marketing Developing an Adaptation Model for 34,000 Human Resources Processes Using Marketing Strategies [Volume 15, Issue 3, 2023, Pages 389-480]
Marketing Exploring the Influence of Self-Disclosure, Privacy Concerns, and Satisfaction on Peace of Mind in Social Media Marketing: A Case Study of Digikala Customers [Volume 15, Issue 3, 2023, Pages 622-645]
Marketing Ability Entrepreneurial Marketing, the Marketing Capabilities and Performance in Project-Based Businesses [Volume 10, Issue 1, 2018, Pages 145-164]
Marketing and sale Explaining the Appropriate Marketing and Sales Strategies of Companies during the Recession (Case Study: FMCG Industry) [Volume 11, Issue 3, 2019, Pages 459-484]
Marketing Audit Industrial Marketing Audit In Automobile Part Manufactures Companies of BAHMAN Group [Volume 2, Issue 1, 2010]
Marketing Capabilities A Model of Brand Performance in Food Industry [Volume 3, Issue 4, 2011, Pages 115-126]
Marketing Capabilities Explaining the Relationship between Marketing Capabilities and Business Financial Performance [Volume 9, Issue 1, 2017, Pages 103-128]
Marketing Capabilities The Impact of Organizational Culture on Marketing Capabilities and Performance: Explaining the Mediating Role of Extroverted Strategic Orientations [Volume 9, Issue 4, 2017, Pages 739-762]
Marketing Capabilities An Integrity-based Conceptual Framework for Creating, Maintaining and Developing Marketing Capabilities, Sustained Competitive Advantage and Superior Business Performance [Volume 12, Issue 3, 2020, Pages 594-626]
Marketing capability Investigate the effect of moderating role of E-marketing on relationship between marketing capabilities and performance of companies [Volume 8, Issue 2, 2016, Pages 355-374]
Marketing capacity Value Creation for Marketing Capacities; Articulating Entrepreneurship Orientation and Market Orientation Interactions: The Mediating Role of Innovative Approach [Volume 11, Issue 1, 2019, Pages 87-104]
Marketing channels Designing a Model for Evaluating Marketing Channels based on the Fuzzy Best-Worst and Fuzzy EDAS Methods [Volume 10, Issue 3, 2018, Pages 695-712]
Marketing Communications Brand Greenwashing Formation Model: An Interpretative Structural Approach [Volume 15, Issue 3, 2023, Pages 554-576]
Marketing deviant behaviors Meta-analysis on Studies of Deviant Marketing Behaviors: Past, Present and Future [Volume 15, Issue 4, 2023, Pages 689-721]
Marketing Effectiveness Comparative survey of Relationship between Competitive Intelligence and Marketing Effectiveness among Public and Private Banks in Zanjan Province [Volume 4, Issue 2, 2012, Pages 1-18]
Marketing Effectiveness The Role of Customers’ Relationship Orientation in Perceiving Relational Benefits [Volume 12, Issue 4, 2020, Pages 1006-1029]
Marketing Environment Industrial Marketing Audit In Automobile Part Manufactures Companies of BAHMAN Group [Volume 2, Issue 1, 2010]
Marketing Environment Performance Implications of Sales & Marketing Strategy [Volume 5, Issue 1, 2013, Pages 61-84]
Marketing ethics Widespread Patterns of Customer Deception in Chain Stores: Customer Deception Tree [(Articles in Press)]
Marketing higher education Designing a Model for Higher Education Marketing in Iran [Volume 9, Issue 2, 2017, Pages 415-438]
Marketing Influencers Providing a Model of Mental Shortcuts of Influential Users for Choosing Marketing Influencers on Instagram [Volume 14, Issue 4, 2022, Pages 602-624]
Marketing Information Systems Status of Marketing Information System in Medium and Large Size Food Industries [Volume 3, Issue 3, 2011, Pages 1-18]
Marketing intelligence Developin a Model for Marketing Intelligence of Internal Automotive Industry [Volume 11, Issue 3, 2019, Pages 677-698]
Marketing managers Understanding and Modeling Industrial Marketing Managers’ “Behavioral Distress” using Grounded Theory Approach [Volume 11, Issue 1, 2019, Pages 179-200]
Marketing Mix Industrial Marketing Audit In Automobile Part Manufactures Companies of BAHMAN Group [Volume 2, Issue 1, 2010]
Marketing Mix The Effects of Marketing Mix Elements of Karafarin Insurance Company on Customer-based Brand Equity [Volume 4, Issue 2, 2012, Pages 71-90]
Marketing Mix Studying the Effect of Mixed Experiential Marketing on Brand Equity and Brand Image (Case Study: Royal Mattress Brand) [Volume 10, Issue 2, 2018, Pages 303-324]
Marketing Mix Identification of Key Success Factors - in Developing a Character Merchandising in the Iranian Marketplace using Grounded Theory Method [Volume 10, Issue 3, 2018, Pages 567-582]
Marketing Mix Explaining the Appropriate Marketing and Sales Strategies of Companies during the Recession (Case Study: FMCG Industry) [Volume 11, Issue 3, 2019, Pages 459-484]
Marketing mix adaptation The Study of Effect Export Market Orientation and Marketing Mix Adaptation on Export Performance (Case Study: Non-oil Exporter Firms in Tehran) [Volume 10, Issue 1, 2018, Pages 165-186]
Marketing Performance Assessment Development of a Comprehensive Framework for Marketing Performance Assessment Using Meta-Synthesis Approach: a Study in Iran Banking Industry [Volume 6, Issue 2, 2014, Pages 271-290]
Marketing Performance Indicators Development of a Comprehensive Framework for Marketing Performance Assessment Using Meta-Synthesis Approach: a Study in Iran Banking Industry [Volume 6, Issue 2, 2014, Pages 271-290]
Marketing processes Identifying the Most Important Marketing Processes in Iran Banking Industry to Develop a Banking Marketing Maturity Model [Volume 10, Issue 4, 2018, Pages 795-814]
Marketing services Coincidence Survey of TPO1's Marketing Services with Exporter's Expectation [Volume 1, Issue 2, 2009]
Marketing strategies A Cluster Analysis of Marketing Strategies Implementation Barriers in the Car Manufacturing Industry (Case study: Iran Khodro Company) [Volume 2, Issue 4, 2010]
Marketing strategies Analysing Relationship between Competitive Intelligence and Effectiveness of Marketing Strategies (Studied Industrial City of Ardabil) [Volume 9, Issue 2, 2017, Pages 375-394]
Marketing strategies Developing an Adaptation Model for 34,000 Human Resources Processes Using Marketing Strategies [Volume 15, Issue 3, 2023, Pages 389-480]
Marketing System Marketing Factors of an Enterprise in Iran Business Environment: Composing Factors [Volume 2, Issue 1, 2010]
Market knowledge Investigating the Effectiveness of Social and Business Networks on the Performance of Small to Medium Firms in International Markets Considering the Mediating Role of Market Knowledge [Volume 11, Issue 4, 2019, Pages 869-894]
Market-orientation The Role of Psychological Empowerment and Tendency to Entrepreneurship in Relationship between Market-orientation and Organizational Innovation [Volume 9, Issue 2, 2017, Pages 233-258]
Market Orientation Strategies “Market Orientation and Innovation Strategies: An Approach to Business Dynamism” [Volume 8, Issue 1, 2016, Pages 159-182]
Market Originality Identification of the Factors Influencing the Selection of Souvenir Products in the Tourist Market of Kish Region [Volume 12, Issue 4, 2020, Pages 888-910]
Market segmentation Market Segmentation using Neural Networks (Case Study: Pharmaceutical Market in Iran) [Volume 2, Issue 4, 2010]
Market segmentation Benefit Sought Segmentation of Mobile Phone Market [Volume 3, Issue 2, 2011, Pages 115-132]
Market segmentation Retail banking market segmentation based on the expected benefits of Bank Mellat customers [Volume 6, Issue 2, 2014, Pages 227-250]
Market segmentation Market segmentation of coastal tourists with The self organizing maps approach [Volume 8, Issue 4, 2016, Pages 745-770]
Market segmentation Typology of clothing brand consumers based on purchase decision making style [Volume 9, Issue 2, 2017, Pages 353-374]
Market segmentation Direct Marketing Based on Fuzzy Clustering of Customers (Case Study: on one Mobile Company) [Volume 10, Issue 4, 2018, Pages 855-870]
Market Sense Making Measuring Customer Perceived Service Quality with Market Sense Making Approach [Volume 3, Issue 4, 2011, Pages 1-18]
Mascot Do Animal Mascots Affect the Reaction of the Customers to the Ads: An Experimental Method [Volume 10, Issue 2, 2018, Pages 253-278]
Mass Media Survey of Kid’s Behavior as a Consumer [Volume 4, Issue 3, 2012, Pages 103-120]
Material Presenting a local model for improving Iranian companies’ export performance in construction material market of Iraq [Volume 7, Issue 3, 2015, Pages 721-736]
Materialism Investigating the Effect of the Consumers’ Ethical Philosophies (Idealism, Egoism, and Materialism) on their Perceived Unethical Marketing [Volume 10, Issue 4, 2018, Pages 905-921]
Means-end chain An Investigation of Values: Laddering with Cosmetic Products Consumers [Volume 10, Issue 2, 2018, Pages 441-460]
Mechanisms of knowledge management Investigating the Effectiveness of Business Strategic Orientation on Organizational Performance Considering the Intervening Role of Knowledge Management [Volume 10, Issue 4, 2018, Pages 835-854]
Media Designing and explaining a model of the effect of word of mouth on destination image of tourists and travel intention (case study of Isfahan) [Volume 8, Issue 4, 2016, Pages 811-832]
Media Rasht Brand Story Based on Published Symbolic Repertoires in the Media [Volume 12, Issue 1, 2020, Pages 24-43]
Media Advertising Designing Metrics for Measurement of Commercial Advertising on Audiences in IRIB [Volume 2, Issue 1, 2010]
Media Advertising Impact of Media and Non-Media Advertising on Brand Equity (Case Study Brand Pars Khazar) [Volume 4, Issue 4, 2012, Pages 107-126]
Media Entrepreneurship Commercialization of Media Entrepreneurs' Digital Innovations [Volume 4, Issue 1, 2012, Pages 71-88]
Media Entrepreneurship Factors Affecting the Entry of Iranian Media Companies into the Social Network Market [Volume 13, Issue 2, 2021, Pages 524-545]
Media Management Developing a Model for the Impact of Media on the Quality and Variety of Services Regarding Integrated Marketing Communication in Sepah Bank [Volume 13, Issue 3, 2021, Pages 845-860]
Media Markets. Commercialization of Media Entrepreneurs' Digital Innovations [Volume 4, Issue 1, 2012, Pages 71-88]
Media mix Selecting Media Mix in Advertising Campaigns: The Insurance Industry [Volume 11, Issue 4, 2019, Pages 762-781]
Media platform User Engagement with Brand and Value Co-creation in Media Platforms [Volume 14, Issue 3, 2022, Pages 379-400]
Medium and large production companies Corporate Social Responsibility's Influence on Product Innovation: Spotlight on the Mediating Role of Employer Branding (A Case Study of Medium and Large Manufacturing Firms in Bushehr City) [Volume 15, Issue 4, 2023, Pages 722-746]
Mellat Bank Market orientation in Iran banking Industry with an emphasis on HR roles [Volume 7, Issue 2, 2015, Pages 295-314]
Mellat Bank Investigating the Effects of Firm Affective Commitment to Loyal Customers on the Customers’ Citizenship Behavior Considering the Mediating Role of Customers’ Affective Commitment to the Firm (Case Study of Mellat Bank Branches in Neishabour City) [Volume 10, Issue 2, 2018, Pages 371-398]
Mellat Bank Developing a Planned Journey Map of Banking Mobile Services Users (Case Study: Mellat Bank) [Volume 12, Issue 1, 2020, Pages 116-142]
Melli Bank Performance Management and its Relationship with Service Quality at Isfahan Melli Bank [Volume 1, Issue 3, 2009]
Mental map Eliciting Mental Map of the Customers of Digikala E-Stores Using Zaltman Metaphor Elicitation Technique (ZMET) [Volume 10, Issue 1, 2018, Pages 49-72]
Mental model Investigation of Managers’ Mental Modeling regarding Strategic Thinking [Volume 10, Issue 2, 2018, Pages 461-486]
Merchandising strategy Identification of Key Success Factors - in Developing a Character Merchandising in the Iranian Marketplace using Grounded Theory Method [Volume 10, Issue 3, 2018, Pages 567-582]
Messengers Identifying the Factors Affecting the Users’ Shift from Local Social Networks Using PPM Model (Case Study: Soroush Messenger) [Volume 12, Issue 4, 2020, Pages 1069-1091]
Meta analysis Meta-analysis of Influencing Factors on Perception of Fairness in Dynamic Pricing [Volume 10, Issue 1, 2018, Pages 229-252]
Meta-analysis Meta-analysis on Studies of Deviant Marketing Behaviors: Past, Present and Future [Volume 15, Issue 4, 2023, Pages 689-721]
Meta Method Content, Correspondence and Meta Method Analysis of Marketing Theses in Selected Universities in Tehran [Volume 5, Issue 3, 2013, Pages 105-124]
Meta-synthesis Development of a Comprehensive Framework for Marketing Performance Assessment Using Meta-Synthesis Approach: a Study in Iran Banking Industry [Volume 6, Issue 2, 2014, Pages 271-290]
Meta-synthesis A Comprehensive Framework for E-marketing Implementation by Meta-Synthesis Method [Volume 7, Issue 4, 2015, Pages 901-920]
Meta-synthesis Developing a Business Sustainability Model in the Supply Chain Using the Meta-Synthesis Approach [Volume 12, Issue 3, 2020, Pages 627-651]
Meta-synthesis Identifying and Ranking the Application of Big Internet of Things Data Analyses [Volume 12, Issue 4, 2020, Pages 865-887]
Meta-synthesis Identifying the Dimensions of the Impact of Organizational Identity on Organizational Strategy: a Meta-Synthesis Approach [Volume 13, Issue 1, 2021, Pages 21-41]
Meta-synthesis Identifying Board Processes through Behavioral Perspective toward Corporate Governance using Meta-Synthesis Approach [Volume 13, Issue 1, 2021, Pages 88-113]
Meta-synthesis Proposing a Framework for Strategic Development of Branding Process Based on the CIPP Model: A Meta-synthesis Approach [Volume 13, Issue 2, 2021, Pages 306-336]
Meta-synthesis Diagnosis of Brand Studies in Iran with a Focus on Brand Loyalty: A Meta-Synthesis Approach [Volume 13, Issue 4, 2021, Pages 886-910]
Meta-synthesis Value Co-Creation Model in Interior Design Industry [Volume 14, Issue 1, 2022, Pages 4-36]
Meta-synthesis Proposing a Model of a Strategic Renewal Ecosystem with an Emphasis on Corporate Sustainability [Volume 15, Issue 2, 2023, Pages 248-272]
Meta-synthesis Providing a Model for Internal Branding Based on the Meta-synthesis Approach [Volume 15, Issue 2, 2023, Pages 273-304]
Meta-synthesis Identification and Classification of the Advertising Texts Features with the Focusing on Consumer Engagement Behavior: A Meta-synthesis Approach [Volume 15, Issue 3, 2023, Pages 481-505]
Meta-synthesis Providing a Framework for the Development of Social Commerce [Volume 15, Issue 3, 2023, Pages 506-530]
Meta Synthesis Identification Affecting Factors of Price Discount Threshold: Meta Synthesis [Volume 12, Issue 1, 2020, Pages 44-63]
Mind Developing a Conceptual Model of Brand Love Based on the Symbolic Interaction Theory [Volume 13, Issue 3, 2021, Pages 744-768]
Mindful mindset Identifying the Dimensions of Mindful Mindset as one of the Facets of Mindful Consumption [Volume 11, Issue 4, 2019, Pages 965-991]
Minzberg Model Design of Strategic Planning Model for Human Resources Based on Staff Empowerment Process, Case Study (PEDEX Corporate) [Volume 6, Issue 2, 2014, Pages 251-270]
Mission statement The formulation of Strategy using the Method of Comprehensive Framework for Strategy Formulation Case study: Tabriz sahand khodro company [Volume 1, Issue 2, 2009]
Mix coherency Promotion Mix Modeling by Fuzzy Approach (A Case Study of Automobile Battery Industry) [Volume 2, Issue 2, 2010]
Mix dynamics Promotion Mix Modeling by Fuzzy Approach (A Case Study of Automobile Battery Industry) [Volume 2, Issue 2, 2010]
Mixed marketing deception Developing a Framework of Causes and Consequences of Hatred for Iranian Product Brands [Volume 12, Issue 1, 2020, Pages 3-23]
Mixed method research Educational Needs Analysis of Sellers Developing an Ethical Assessment Scale [Volume 11, Issue 1, 2019, Pages 163-178]
Mobile Advertising Investigating the Role of SMS Time Pressure in Effectiveness of Mobile Advertising with Moderation of Customer's Age [Volume 9, Issue 1, 2017, Pages 43-62]
Mobile Bank Developing a Planned Journey Map of Banking Mobile Services Users (Case Study: Mellat Bank) [Volume 12, Issue 1, 2020, Pages 116-142]
Mobile market The Role of Viral Marketing on Costumer-Based Brand Equity in Tehran Mobile Market [Volume 9, Issue 2, 2017, Pages 337-352]
Mobile phone. Benefit Sought Segmentation of Mobile Phone Market [Volume 3, Issue 2, 2011, Pages 115-132]
Mobile phone. Assessing Encouraging Macro and Micro Policies of Entrepreneurship Development in Iran [Volume 3, Issue 2, 2011, Pages 133-148]
Mobile Phone Services Using a Hybrid Approach Based on Artificial Neural Networks and Rough Set Theory for Modeling Customers Brand Loyalty in Mobile Telecommunicating Industry [Volume 4, Issue 3, 2012, Pages 43-64]
Mobile phones users Identifying All the Types of Consumption Experiences and Their Impact on Perceptions of Prices [Volume 11, Issue 3, 2019, Pages 585-608]
Mobile services Direct Marketing Based on Fuzzy Clustering of Customers (Case Study: on one Mobile Company) [Volume 10, Issue 4, 2018, Pages 855-870]
Motivation Factors Affecting in Succession of International Collaborations [Volume 1, Issue 3, 2009]
Motivation Investigating the Effect of Compensation on Individual Performance: A Study on the Mediating Role of Internal Motivation and the Moderating Role of Self-efficacy and Reward Expectancy [Volume 10, Issue 3, 2018, Pages 673-694]
Motivation Segmenting Consumers in Social Networks Based on Social Motivations of Engagement in Electronic Word of Mouth Relationships [Volume 11, Issue 1, 2019, Pages 201-218]
Motivational orientation The Effect of Information Rate and Store Environment on Purchasing Value; Analysis of the Role of Confusion and Motivational Tendency [Volume 10, Issue 4, 2018, Pages 743-760]
Mult-dimensional approach Convergence in Multidimensional, Interdisciplinary, and Inter-Organizational Approaches in B2B Sales Performance Evaluation Research: Systematic Literature Review [Volume 12, Issue 2, 2020, Pages 285-314]
Multi-Business Companies Modeling a Diversification Strategy for Iranian Private Multi-Business Companies [Volume 13, Issue 1, 2021, Pages 42-65]
Multi-case study Investigating the Status of Responsible Strategies of Companies in the Iranian Food Industry: A Multi - Case Study [Volume 15, Issue 1, 2023, Pages 85-110]
Multichannel Company Pricing strategy Proposing a Pricing Strategy Framework for Multichannel Retailers [Volume 15, Issue 1, 2023, Pages 1-26]
Multi-Channel Distribution An Investigation of Factors Affecting on the Coordination of Multi-Channel Distribution from Manufactures Perspective [Volume 4, Issue 1, 2012, Pages 1-18]
Multi-criteria Decision-making Designing a Model for Evaluating Marketing Channels based on the Fuzzy Best-Worst and Fuzzy EDAS Methods [Volume 10, Issue 3, 2018, Pages 695-712]
Multi-Criteria Decision Making Anti-marketing Use of Tobacco and Prioritizing Strategies Using Multi-criteria Decision-making Techniques [Volume 10, Issue 3, 2018, Pages 547-566]
Multi-Criteria Decision Making Applying the Best-Worst Interval Technique in Art Marketing: Prioritizing Theater Online Advertising Methods [Volume 12, Issue 3, 2020, Pages 748-773]
Multi criteria decision making technique Structuring and Ranking the Strategic Objectives Using the Fuzzy Cognitive Mapping Approach and BORDA-OWA Method [Volume 10, Issue 4, 2018, Pages 871-888]
Multi-grounded theory Identifying the consequences of digital storytelling-based customer engagement (CE) in social media in Tourism Industry [(Articles in Press)]
Multigrounded theory Presenting a framework for investigation strategy risks at investment holding company [Volume 8, Issue 1, 2016, Pages 89-116]
Multi-Grounded Theory (MGT) Branding in Creative Industries: Iran's Fashion Clothing Industry [Volume 14, Issue 1, 2022, Pages 37-64]
Multi-level analysis Developing a Multi-level Model of the Impact of Sellers’ and Customers’ Personality type on Sellers’ Trustfulness [Volume 13, Issue 2, 2021, Pages 412-434]
Multi-level theory Factors Effect Salespeople Performance Based on Multilevel Approach [Volume 2, Issue 2, 2010]
Multi Moora Anti-marketing Use of Tobacco and Prioritizing Strategies Using Multi-criteria Decision-making Techniques [Volume 10, Issue 3, 2018, Pages 547-566]
Multi-objective metaheuristic algorithms Bi-objective customer segmentation using data mining technique (A case study in Sima-choob) [Volume 7, Issue 4, 2015, Pages 841-864]
Multi-objective optimization Providing a New Decision Model in Internet Advertising Planning Using Non-dominated Sorting Genetic Algorithm II [Volume 13, Issue 4, 2021, Pages 1001-1016]
Multiple - case studies Investigating the Process and Factors Affecting the Branding of Startups in Iran: A Multiple - Case Study [Volume 15, Issue 1, 2023, Pages 27-53]
Multiple Case Studies Analysis of the Industrial Context in Developing and Choosing the Structure of the Strategic Alliances [Volume 12, Issue 4, 2020, Pages 934-955]
Multiple Case Study An investigation of importance and consideration of Human Resource Value Chain Measurement in Saipa Industrial Group (Case study: Multiple) [Volume 7, Issue 2, 2015, Pages 339-362]
Multiple Case Study Developing a Conceptual Model for Competitive Collaborative Strategy in Iran Telephone and Mobile Communications Sector: A Multi-case Study [Volume 11, Issue 3, 2019, Pages 525-542]
Multiple Regressions Theoretical and Empirical Study of Determinants of Word of Mouth in Airline Companies: The Case of Iran Airline Company [Volume 5, Issue 1, 2013, Pages 41-60]
Multiple value creation Developing a Loyalty Model Based on the Customers’ Experience in Hotel Industry Using Grounded Theory Strategy [Volume 11, Issue 1, 2019, Pages 125-140]
Multi-sensory marketing A Model for Multi-sensory Marketing in Tourism Destination Branding [Volume 9, Issue 1, 2017, Pages 63-82]
Multi-Variable Decision Making Identifying and Ranking the Application of Big Internet of Things Data Analyses [Volume 12, Issue 4, 2020, Pages 865-887]
Mutual trust Investigating the Interactive Effects of Information Exchange, Relationship Capital and Environmental Uncertainty on Joint Venture Performance (The Case Study: Oil, Gas and Petrochemical Industriy EPC Contractors) [Volume 12, Issue 2, 2020, Pages 378-398]

N

Nahj al-Balaghah Reprocessing the Indicators of Human Capabilities Development in the light of Imam Ali’s (peace be upon him) Order to Malek Ashtar [Volume 6, Issue 1, 2014, Pages 167-186]
Nano-Based industries Designing a Model for the Internationalization of SME’s in Nano-Based Knowledge Companies [Volume 10, Issue 3, 2018, Pages 583-602]
National Iranian Gas Company (NIGC) Investigation of Factors Affecting Strategic Planning Success in National Iranian Gas Company [Volume 1, Issue 3, 2009]
Need for uniqueness Consumers’ Arrogance; Understanding Semantic Perceptions Using Phenomenology [Volume 12, Issue 2, 2020, Pages 436-454]
Negative perceptions of prices Identifying All the Types of Consumption Experiences and Their Impact on Perceptions of Prices [Volume 11, Issue 3, 2019, Pages 585-608]
Negative word of mouth Developing a Framework of Causes and Consequences of Hatred for Iranian Product Brands [Volume 12, Issue 1, 2020, Pages 3-23]
NEO Personality Dimensions Consumer Clustering on the Base of Their Shopping Styles and Examination of Its Relationship with Innate Innovativeness and NEO Personality Dimensions [Volume 6, Issue 2, 2014, Pages 337-358]
Nethnography method A Nethnography Study to Identify the Underlying Dimensions of Customer Experience in the Banking Industry [Volume 9, Issue 2, 2017, Pages 259-270]
Nethnography methodology Explaining the Dimension of Competitive Intelligence through Utilizing Social Media Capabilities in Iran Non-Alcoholic Beverage Industry. [Volume 11, Issue 4, 2019, Pages 742-761]
Network Development Presenting a Model for Network Development of Small and Medium Enterprises: Grounded Theory [Volume 12, Issue 4, 2020, Pages 1030-1049]
Network functions Content Analysis of Business Cooperatives Theories Emphasizing Network Functions [Volume 11, Issue 1, 2019, Pages 3-24]
Network theory Investigating the Effectiveness of Social and Business Networks on the Performance of Small to Medium Firms in International Markets Considering the Mediating Role of Market Knowledge [Volume 11, Issue 4, 2019, Pages 869-894]
New product categorization The Analysis of Factors Affecting New Product Categorization (Case Study: Lactivia Drinking-Yogurt) [Volume 12, Issue 1, 2020, Pages 243-259]
New product development Sesame New Product Development, Analysis of Product and Process Qualitative Characteristics Using QFD and DOE Methods [Volume 9, Issue 2, 2017, Pages 295-316]
New product innovation The relationship between Workforce Agility and New Product Innovation in High-tech [Volume 8, Issue 2, 2016, Pages 245-258]
Non-alcoholic industry Explaining the Dimension of Competitive Intelligence through Utilizing Social Media Capabilities in Iran Non-Alcoholic Beverage Industry. [Volume 11, Issue 4, 2019, Pages 742-761]
Non-dominated Sorting Genetic Algorithm II (NSGA-II) Providing a New Decision Model in Internet Advertising Planning Using Non-dominated Sorting Genetic Algorithm II [Volume 13, Issue 4, 2021, Pages 1001-1016]
Non-Executive Directors on the Board The Relationship of Corporate Governance Mechanisms with Costs of the Agencies of Iranian Companies [Volume 6, Issue 2, 2014, Pages 401-416]
Nonlinear Quantitative analysis of growth opportunities and profitability based on Blue Ocean strategy [Volume 8, Issue 1, 2016, Pages 117-136]
Non-Media Advertising Impact of Media and Non-Media Advertising on Brand Equity (Case Study Brand Pars Khazar) [Volume 4, Issue 4, 2012, Pages 107-126]
Non-oil export Export development management; identification and leveling up of the export incentives (Case study: Auto Part Manufacturing Industry) [Volume 6, Issue 4, 2014, Pages 889-910]
Non-oil export Network Model of Risk in Non-Oil Export Sector in Iran [Volume 12, Issue 3, 2020, Pages 702-726]
Non-petroleum Export Measuring Relative Efficiency of Competitive Advantage Iranian Using Quantitative Porter Diamond Model, Comparing to Selective Countries - DEA approach [Volume 3, Issue 3, 2011, Pages 91-112]
Nonprofit Institutes and Universities Analyzing Strategic Position of Universities and Nonprofit Institutes in Iran: Using a Strategic Analysis Comprehensive Approach [Volume 5, Issue 3, 2013, Pages 19-38]
Normative Evaluation Impact of personality traits and product involvement on clothing impulsive buying [Volume 8, Issue 1, 2016, Pages 29-46]
Nutrition label The Effect of Regulatory Focus and Purchasing Strategy Manipulation on Consumer’s Visual Attention to Nutrition Label: A Lab Experiment Using Eye Tracking Method [(Articles in Press)]

O

Obsessive Brand Advocacy The Impact of the Experience of Gamification Marketing Activities on the Dimensions of Brand Appeal: Focusing on the Role of Brand Value [Volume 13, Issue 1, 2021, Pages 184-208]
Oil & Gas Exploitation Company The Role of Psychological Empowerment and Tendency to Entrepreneurship in Relationship between Market-orientation and Organizational Innovation [Volume 9, Issue 2, 2017, Pages 233-258]
Oil Ministry The Impact of employer brand attractiveness on Talent's Intention to recruitment (The case of subordinate companies of Oil ministry) [Volume 8, Issue 1, 2016, Pages 205-228]
Online Advertising Advertising through Social Media to Influence the Customers’ Willing [Volume 9, Issue 4, 2017, Pages 736-786]
Online behavioral advertising" Investigating The Effect Of Cognitive And Affective Aspects On Consumers' Behavioral Response To Online Behavioral Advertising [(Articles in Press)]
Online Business Providing an Anti-Marketing Model to Prevent Criminal Behaviors in Online and Digital Businesses [(Articles in Press)]
Online buyer The Impact of the Myers-Briggs Personality Dimensions on Shopping Intentions in Online Environments: A Comparative Study [Volume 9, Issue 1, 2017, Pages 21-42]
Online Consumer Behavior Effects of B2C Retailing Website Features on Customer Online Purchase Intention, Using Conjoint Analysis [Volume 4, Issue 4, 2012, Pages 127-146]
Online Purchase Intention Effects of B2C Retailing Website Features on Customer Online Purchase Intention, Using Conjoint Analysis [Volume 4, Issue 4, 2012, Pages 127-146]
Online Review The Effect of Electronic Word of Mouth (e-WOM) on Consumer’s Purchase Intention through Customer Based Brand Equity (CBBE) (The Case: Dell Laptop) [Volume 4, Issue 4, 2012, Pages 41-64]
Online shop The Effect of the Atmosphere and Store Layout and Web Design, Online Impulse Buying Behavior of Customers [Volume 9, Issue 2, 2017, Pages 213-232]
Online shopping The Impact of the Myers-Briggs Personality Dimensions on Shopping Intentions in Online Environments: A Comparative Study [Volume 9, Issue 1, 2017, Pages 21-42]
Online store The Impact of the Myers-Briggs Personality Dimensions on Shopping Intentions in Online Environments: A Comparative Study [Volume 9, Issue 1, 2017, Pages 21-42]
Online store The Role of Social Presence and Basic Psychological Needs in Customers’ Intention to Return to Online Stores: A Case Study of Snapfood [Volume 12, Issue 3, 2020, Pages 548-572]
Online store Exploration of the Role of Visual Merchandising (Mannequin) on Women’s shopping Behavior through the Moderating Role of Type of Store and Customers’ Intention: An Experimental Research Approach [Volume 13, Issue 1, 2021, Pages 247-272]
Open business model Developing Maturity Model of Business Model Openness in Iranian Banking Industry [(Articles in Press)]
Open innovation Developing a Sales Model Based on Open Innovation in the Building Industry (Case Study: Iranian Atlas Construction Group) [Volume 11, Issue 2, 2019, Pages 221-240]
Open innovation Developing Maturity Model of Business Model Openness in Iranian Banking Industry [(Articles in Press)]
Operational Service Quality Measuring Customer Perceived Service Quality with Market Sense Making Approach [Volume 3, Issue 4, 2011, Pages 1-18]
Opportunity Identification The Effect of Structural Capital on Identifying Business Opportunities with the Mediating Role of Strategic Agility (Case Study: Iranian Food Industry) [Volume 13, Issue 2, 2021, Pages 546-571]
Opportunity recognition The Effect of Human Capital on Entrepreneurial Opportunity Recognition (The Case of Knowledge Based Firms in Yazd’s Science and Technology Park of Eghbal) [Volume 5, Issue 3, 2013, Pages 83-104]
Organazational factors Studying the Effective Factors on Formation of Customers’ E-Loyalty in E-Stores in Iran [Volume 8, Issue 2, 2016, Pages 281-300]
Organic products The Effect of Persuasive Knowledge on the Attitude and Lifestyle of Organic Products Consumers; The Mediating Role of Skepticism about Advertising [Volume 14, Issue 1, 2022, Pages 175-196]
Organisational Factors A Survay of Factors Influencing on ‎Tourism based on Expects and Conceptions and Gap Analysis (Case Study: Sareien Tourism City in Ardabili) [Volume 3, Issue 2, 2011, Pages 1-22]
Organizational agility Investigating a quantitative pattern of entrepreneurial marketing dimensions effect on organizational agility (Case study: Private educational centers) [Volume 7, Issue 3, 2015, Pages 601-620]
Organizational Brand Identity The Combined Effect of Organizational Strategy and Competencies on Corporate Brand Identity [Volume 13, Issue 3, 2021, Pages 690-720]
Organizational Change Capacity Designing a Framework to Implement Social Commerce from the Perspective of Organizational Change Capacity [Volume 9, Issue 4, 2017, Pages 855-876]
Organizational Citizenship Behavior Reviewing the Mediating Role of Organizational Trust and Commitment on the Relationship between Organizational Justice and Organizational Citizenship Behaviors [Volume 5, Issue 1, 2013, Pages 105-118]
Organizational Citizenship Behavior Explaining the Influence of Organizational Citizenship Behavior on Customer Satisfaction and Brand Equity in the Banking Industry Emphasizing on the Threats and Opportunities [Volume 6, Issue 2, 2014, Pages 315-336]
Organizational Citizenship Behavior Exploring the Impact of Different Dimensions of Organizational Citizenship Behavior on Customer-based Brand Equity in the Hotel Industry: The Moderator Role of Islamic Work Ethic [Volume 9, Issue 3, 2017, Pages 439-462]
Organizational Citizenship Behaviour A Conceptual Model to Examine the Relationship between "Internal Marketing" and "Market Orientation" Considering the Mediator Variables of "Organizational Commitment" and "Organizational Citizenship Behavior: A Case Study in Bank Mellat [Volume 4, Issue 1, 2012, Pages 39-54]
Organizational Commitment A Conceptual Model to Examine the Relationship between "Internal Marketing" and "Market Orientation" Considering the Mediator Variables of "Organizational Commitment" and "Organizational Citizenship Behavior: A Case Study in Bank Mellat [Volume 4, Issue 1, 2012, Pages 39-54]
Organizational Commitment Studying the effect of Internal Marketing on Organizational Performance with considering the role of Organizational Commitment and Organizational Entrepreneurship as intermediary variables; Case Study: Mobarakeh Steel Company [Volume 5, Issue 4, 2013, Pages 21-42]
Organizational Commitment Investigating Factors Affecting Corporate Brand Identity and Its Influence on Alborz Insurance Brand Employees’ Performance and Satisfaction (Case Study: Tehran Province’s Employees) [Volume 9, Issue 3, 2017, Pages 617-640]
Organizational Competencies The Combined Effect of Organizational Strategy and Competencies on Corporate Brand Identity [Volume 13, Issue 3, 2021, Pages 690-720]
Organizational Culture Entrepreneurial Organization is a matter of the last few years a lot of emphasis on it [Volume 9, Issue 2, 2017, Pages 395-414]
Organizational entrepreneurship Studying the effect of Internal Marketing on Organizational Performance with considering the role of Organizational Commitment and Organizational Entrepreneurship as intermediary variables; Case Study: Mobarakeh Steel Company [Volume 5, Issue 4, 2013, Pages 21-42]
Organizational External Intelligence Designing a Model for Measuring Organizational External Intelligence: An Approach to Competitive Intelligence [Volume 5, Issue 3, 2013, Pages 57-82]
Organizational Identity Orientation Identifying the Dimensions of the Impact of Organizational Identity on Organizational Strategy: a Meta-Synthesis Approach [Volume 13, Issue 1, 2021, Pages 21-41]
Organizational Innovation Effects of internal marketing on employees performance: Effect of Mediator Organizational Innovation (Case study: departments within The AGHAJARI Oil and Gas Operation Company) [Volume 7, Issue 2, 2015, Pages 315-338]
Organizational Innovation The relationship between organizational innovation and performance considering the role of marketing innovation as intermediary variable (Case study: small and medium-sized businesses in the textile industry [Volume 7, Issue 2, 2015, Pages 485-500]
Organizational Innovation The Role of Psychological Empowerment and Tendency to Entrepreneurship in Relationship between Market-orientation and Organizational Innovation [Volume 9, Issue 2, 2017, Pages 233-258]
Organizational Innovation. A Model of Brand Performance in Food Industry [Volume 3, Issue 4, 2011, Pages 115-126]
Organizational Justice How Different Dimensions of Organizational Justice Affect the Different Dimensions of Job and Organizational Satisfaction [Volume 1, Issue 1, 2009]
Organizational Justice Reviewing the Mediating Role of Organizational Trust and Commitment on the Relationship between Organizational Justice and Organizational Citizenship Behaviors [Volume 5, Issue 1, 2013, Pages 105-118]
Organizational network Content Analysis of Business Cooperatives Theories Emphasizing Network Functions [Volume 11, Issue 1, 2019, Pages 3-24]
Organizational pathology Explaining the Core Factor of Organizational Pathology for National Center of Persian Carpet with it’s Role in Handmade Carpet Export [Volume 1, Issue 3, 2009]
Organizational Pride Studying the Intermediating Role of Organizational Pride in the Effect of Employer Branding on Sale Performance [Volume 10, Issue 2, 2018, Pages 339-420]
Organizational resilience capacity Studying the Effects of Organizational Resilience Capacity and Organizational Learning on Marketing Performance: with the Mediating Effect of Product Innovativeness and Moderating Role of Environmental Turbulence [Volume 12, Issue 1, 2020, Pages 183-197]
Organizational Strategies Conceptualizing the Nature of Strategic Execution to Organizational Strategies Implementation [Volume 13, Issue 3, 2021, Pages 655-689]
Organizational Systems Designing a Model for Assessing the Effects of Resource-Based Approach on Export Performance Based on Cost Leadership Strategy in Non Metal Mineral Industry [Volume 4, Issue 2, 2012, Pages 113-128]
Organizational trust Specification of corporate social responsibility effect on relationship quality and its outcomes (Case study: Kayson Construction & Engineering Services Company) [Volume 6, Issue 4, 2014, Pages 665-685]
Organization learning capability The Effectiveness of "Total Quality Management Practice" on "Innovation Performance" through "Organizational Learning Capability" in Bunkering Industry [Volume 11, Issue 2, 2019, Pages 403-414]
Organization lifestyle Developing and Analyzing the Pattern of Determining Organizations Lifestyles (Case Study: Polymer Pipes and Fittings Production Companies in Isfahan Province) [Volume 12, Issue 1, 2020, Pages 143-160]
Organization Management Investigating the Role of Organizational Management in Implementing Initiative Strategic Changes; A Systematic Review [Volume 15, Issue 2, 2023, Pages 217-247]
Organization value Evaluating the Relationship between Quadruple Concept of CLV and Triple Organization Values in Insurance Companies [Volume 9, Issue 3, 2017, Pages 527-550]
Outcome satisfaction Commitment in Business-to-Business Relationships Case study: National Iranian Gas Company [Volume 2, Issue 2, 2010]
Overweight stereotype Children’s Experience of Overweight Promotional Characters in Marketing Activities: A Phenomenological Study [Volume 8, Issue 4, 2016, Pages 744-721]
Ownership of Institutional Investors The Relationship of Corporate Governance Mechanisms with Costs of the Agencies of Iranian Companies [Volume 6, Issue 2, 2014, Pages 401-416]

P

Packaging Color The Impact of Packaging Color on Brand Memorization among Children (7-12 years old) [Volume 13, Issue 1, 2021, Pages 209-227]
Packaging Industry The Future Estimation of Food Packaging Industry in Iran based on a Scenario-Oriented Approach with Respect to 2025 Perspective [Volume 12, Issue 4, 2020, Pages 838-864]
Panel Data Model Assessment of Logistic Performance on Global Competitiveness during 2007-2013 [Volume 6, Issue 2, 2014, Pages 359-380]
Paradigmatic Model Developing a Model to Provide an Integrated Solution in Parent Companies [Volume 9, Issue 3, 2017, Pages 507-526]
Paradigm Model of Marketing Marketing Model for Modern and Contemporary Visual Arts in Institutional Context: A Grounded Theory Study on Iran Market [Volume 10, Issue 4, 2018, Pages 713-742]
Parental Intelligence A model describing intelligence in parent companies [Volume 7, Issue 4, 2015, Pages 805-822]
Parent company A Model for selecting control style or parenting style for subsidiaries companies by corporate parent from resource based view [Volume 3, Issue 2, 2011, Pages 81-100]
Parent company Presenting a framework for investigation strategy risks at investment holding company [Volume 8, Issue 1, 2016, Pages 89-116]
Parent company Developing a Model to Provide an Integrated Solution in Parent Companies [Volume 9, Issue 3, 2017, Pages 507-526]
Parenting Style A Model for selecting control style or parenting style for subsidiaries companies by corporate parent from resource based view [Volume 3, Issue 2, 2011, Pages 81-100]
Pareto/NBD modeling An Integrated Pareto/NBD- fuzzy weighted RFM model for customer segmentation in non-contractual setting [Volume 6, Issue 3, 2014, Pages 417-440]
Park’s Tenants Impact of Business Model Innovation on the Performance of Sharif S&T Park Tenants [Volume 14, Issue 3, 2022, Pages 401-417]
Parsian Bank Advertising through Social Media to Influence the Customers’ Willing [Volume 9, Issue 4, 2017, Pages 736-786]
Participation behavior Effects of Personal and Social Factors on Consumers’ Participation in Virtual Communities [Volume 10, Issue 1, 2018, Pages 121-144]
Partnership Maintenance Influential factors on supplier-distributor partnership maintenance in distribution chain from the supplier’s landscape [Volume 5, Issue 4, 2013, Pages 43-60]
Party brand Mapping the Brand Association Networks of the Discourse between Fundamentalism and Reformism [Volume 13, Issue 2, 2021, Pages 362-383]
Path analysis Impact of Differentiation Strategy of Porter on Organizational Performance Via Goods Packaging in Nutrition Companies of Astan Ghods Razavi [Volume 1, Issue 3, 2009]
Path analysis Reviewing the Mediating Role of Organizational Trust and Commitment on the Relationship between Organizational Justice and Organizational Citizenship Behaviors [Volume 5, Issue 1, 2013, Pages 105-118]
Path analysis The Effects of Variety Seeking and Novelty Seeking on Tourists’ Revisit Intention (Case study: Tehran’s tourists) [Volume 7, Issue 1, 2015, Pages 43-65]
Pathology Models Explaining the Core Factor of Organizational Pathology for National Center of Persian Carpet with it’s Role in Handmade Carpet Export [Volume 1, Issue 3, 2009]
Patriotism Consumer Ethnocentrism and Its Relation with Patriotism and Cosmopolitanism Characteristics Among Students of University of Isfahan [Volume 1, Issue 3, 2009]
Patronage Intention The Impact of Store Image on Patronage Intention and Customer Loyalty (The Case of Hyper Star Store) [Volume 5, Issue 3, 2013, Pages 39-56]
Pay for performance Investigating the Effect of Compensation on Individual Performance: A Study on the Mediating Role of Internal Motivation and the Moderating Role of Self-efficacy and Reward Expectancy [Volume 10, Issue 3, 2018, Pages 673-694]
Penetrate Pricing Strategy Investigate the Choice of Pricing Strategies Based on Product Life Cycle (PLC) in Small House Appliance (Case Study: Pars Khazar Brand Meat Grinder Product Group) [Volume 3, Issue 3, 2011, Pages 147-168]
Perceived Fairness Meta-analysis of Influencing Factors on Perception of Fairness in Dynamic Pricing [Volume 10, Issue 1, 2018, Pages 229-252]
Perceived knowledge of Green products Study of the effects of perceived knowledge of Green products on purchase intention in terms of attachment to this hypermarket [Volume 8, Issue 3, 2016, Pages 569-586]
Perceived organizational support Using Emotional Labor to Increase Sales Performance; the Role of Perceived Organizational Support [Volume 12, Issue 1, 2020, Pages 94-115]
Perceived Quality Survey of the Impacts of Purchase Involvement on Acceptance of Brand Extensions in High and Low Products [Volume 3, Issue 4, 2011, Pages 19-34]
Perceived Quality An Analysis of Relationship between Perceived Value, Perceived Quality, Customer satisfaction and Re-purchase Intention in Tehran Department Stores [Volume 4, Issue 1, 2012, Pages 55-70]
Perceived Quality Investigating the interaction effects of customer based brand equity (In Case of Mashhad five stare hotels) [Volume 5, Issue 4, 2013, Pages 1-20]
Perceived Quality The impact of industrial brand equity on brand performance from the perspective of buying center members (Case study: Manufacturers of home appliances in Tehran) [Volume 6, Issue 3, 2014, Pages 475-496]
Perceived Quality The Effect of Consumer’s Perceived Quality, Satiation and Satisfaction on Switching Intention (Case under study: Italian Restaurants in Tehran) [Volume 8, Issue 3, 2016, Pages 549-568]
Perceived Quality Investigating the Effect of Discount Framing and Brand on Consumers' Perceived Savings, Perceived Quality and Purchase Intention [Volume 9, Issue 1, 2017, Pages 193-211]
Perceived Relationship Effectiveness. Survey the Effect of Personal Characteristics on Work Relations of Marketing & Sales Managers [Volume 3, Issue 1, 2011, Pages 57-130]
Perceived Savings Investigating the Effect of Discount Framing and Brand on Consumers' Perceived Savings, Perceived Quality and Purchase Intention [Volume 9, Issue 1, 2017, Pages 193-211]
Perceived Service Quality. Measuring Customer Perceived Service Quality with Market Sense Making Approach [Volume 3, Issue 4, 2011, Pages 1-18]
Perceived unethical marketing Investigating the Effect of the Consumers’ Ethical Philosophies (Idealism, Egoism, and Materialism) on their Perceived Unethical Marketing [Volume 10, Issue 4, 2018, Pages 905-921]
Perceived value Segmentation and Identifying the Characteristics of Customers of Irankhodro & Saipa Groups in Kerman city [Volume 2, Issue 4, 2010]
Perceived value An Analysis of Relationship between Perceived Value, Perceived Quality, Customer satisfaction and Re-purchase Intention in Tehran Department Stores [Volume 4, Issue 1, 2012, Pages 55-70]
Perceived value Investment in Brand Reinforcement and Credibility in Advertising [Volume 5, Issue 4, 2013, Pages 79-98]
Perceived value From Shopping Centers’ Image to Purchase Intention with Perceived Value, Customer Satisfaction and Customer Preference (Case Study: Shopping Centers in Semnan) [Volume 10, Issue 3, 2018, Pages 643-658]
Perceived value Developing a Framework for the Intention to Buy from Discount Stores [Volume 13, Issue 1, 2021, Pages 132-152]
Perception of advertisement creativity Investigating the effect of creativity perception in advertising sms on the consumers attitude and reactions [Volume 7, Issue 4, 2015, Pages 881-900]
Perceptions An Evaluation of Service Quality of Banking, Identifying Its Priorities and Measures for Improvement [Volume 1, Issue 3, 2009]
Performance The Role of Psychological Empowerment in Enhancing Sale Performance of Salespeople of Distribution Corporations (Studied Case: Behpakhsh Corporation) [Volume 8, Issue 3, 2016, Pages 637-658]
Performance Designing a Model to Explain the Performance of the Sales Network in the Insurance Industry [Volume 13, Issue 2, 2021, Pages 457-472]
Performance The Influence of Digital Leadership on Firm Performance in Dynamic Environments: The Role of Dynamic Capabilities, Business Model Innovation, and Sustainable Competitive Advantage [Volume 14, Issue 3, 2022, Pages 445-474]
Performance Assessment Techniques. Pattern Design and Performance Evaluation of Branches of Banks and Financial Institutions (Case Study: Bank Qvamyn) [Volume 3, Issue 1, 2011, Pages 127-268]
Performance Criteria Choosing Innovation Strategies by Using a Combined Delphi and ANP Approach Case study: MAPSA Company [Volume 5, Issue 3, 2013, Pages 145-172]
Performance Evaluation Pattern Design and Performance Evaluation of Branches of Banks and Financial Institutions (Case Study: Bank Qvamyn) [Volume 3, Issue 1, 2011, Pages 127-268]
Performance Evaluation Models Pattern Design and Performance Evaluation of Branches of Banks and Financial Institutions (Case Study: Bank Qvamyn) [Volume 3, Issue 1, 2011, Pages 127-268]
Performance Management Analyzing (PMA) Performance Management and its Relationship with Service Quality at Isfahan Melli Bank [Volume 1, Issue 3, 2009]
Performance measures Direct Marketing Based on Fuzzy Clustering of Customers (Case Study: on one Mobile Company) [Volume 10, Issue 4, 2018, Pages 855-870]
Persian handmade carpet A comparative investigation of Iranian exporters’ and American importers’ perception of Persian handmade carpet branding strategy in the U.S. market [Volume 6, Issue 3, 2014, Pages 441-454]
Personal branding Factors Affecting Personal Branding of Active Musicians with a Data Mining Approach (Case Study: Instagram Social Network) [(Articles in Press)]
Personality A Survey on the Brand Personality of TOSHIBA in Comparison with four other Relevant Global Brands in Iran [Volume 2, Issue 1, 2010]
Personality Impact of personality traits and product involvement on clothing impulsive buying [Volume 8, Issue 1, 2016, Pages 29-46]
Personality Trait The Influence of Personality Traits on Consideration Set Size [Volume 3, Issue 1, 2011, Pages 143-302]
Personality Trait The Impact of the Myers-Briggs Personality Dimensions on Shopping Intentions in Online Environments: A Comparative Study [Volume 9, Issue 1, 2017, Pages 21-42]
Personality Traits Explanation of personality factors affecting oniomania with an emphasis on moderator role of keeping up with the Joneses [Volume 7, Issue 3, 2015, Pages 699-720]
Personality Traits Multilevel analysis of the effect of social network quality at the society level on the relationship between customers' personality dimensions on mpulsive and Compulsive Buying Behaviors at the individual level in social networks [(Articles in Press)]
Personalization Survey Relationship Marketing Tactics on Buying Behaviour on Chain Store [Volume 2, Issue 1, 2010]
Personalization Identifying and Prioritizing Personality and Demographic Priorities in the Acceptance of Gamification Mechanisms in Order to Increase the Interactions in the Banking Loyalty Club (Case Study: Hekmat Iranian Bank) [Volume 12, Issue 2, 2020, Pages 477-501]
Personalized advertising" Investigating The Effect Of Cognitive And Affective Aspects On Consumers' Behavioral Response To Online Behavioral Advertising [(Articles in Press)]
Personal selling Educational Needs Analysis of Sellers Developing an Ethical Assessment Scale [Volume 11, Issue 1, 2019, Pages 163-178]
Persuasive Knowledge The Effect of Persuasive Knowledge on the Attitude and Lifestyle of Organic Products Consumers; The Mediating Role of Skepticism about Advertising [Volume 14, Issue 1, 2022, Pages 175-196]
Pharmaceutical industry Customer Segmentation in Pharmaceutical Industry Assisting the Decision Making of Marketing and Sales Managers Based on RFML Model. [Volume 8, Issue 4, 2016, Pages 861-884]
Phenomenological Identification Formative Antecedents Archetypes [(Articles in Press)]
Phenomenology method A Phenomenological Look to the Meaning of the Lived Experience of Confusion in Product Selection [Volume 11, Issue 3, 2019, Pages 609-630]
Phenomenon Model of Successful Branding in the Ceramic and Tile Industry Using Grounded Theory Approach [Volume 9, Issue 4, 2017, Pages 826-807]
Physical Store Exploration of the Role of Visual Merchandising (Mannequin) on Women’s shopping Behavior through the Moderating Role of Type of Store and Customers’ Intention: An Experimental Research Approach [Volume 13, Issue 1, 2021, Pages 247-272]
Pistachio exporters Investigate the effect of moderating role of E-marketing on relationship between marketing capabilities and performance of companies [Volume 8, Issue 2, 2016, Pages 355-374]
Planned behavior model Investigating the Effect of Planned Behavior Model Dimensions on the Intention of Local Food Purchase (Case: Honey Product) [Volume 11, Issue 2, 2019, Pages 415-436]
Planned journey Developing a Planned Journey Map of Banking Mobile Services Users (Case Study: Mellat Bank) [Volume 12, Issue 1, 2020, Pages 116-142]
Pleasure Investigating the Effect of Background Music on the Intention to Buy through Stimulation, Joy, Trust, and the Moderating Product Level [Volume 10, Issue 4, 2018, Pages 761-776]
PLS The Prediction of Customer Repurchasing Behavior (Case: An Internet Service Provider) [Volume 3, Issue 4, 2011, Pages 55-74]
Policymakers' behavior. Impacts of Export Promotion Programs on Firm’s Export Performance: The case of Iranian electric industry [Volume 2, Issue 2, 2010]
Policymakers' behavior. Studying Globalization Impacts on Trade Policymaking System of I.R. Iran [Volume 3, Issue 4, 2011, Pages 35-54]
Policy making A Conceptual Model to Explain the Readiness of Iranian Commercial Banks towards Islamic Banking Implementation: Using Grounded Theory Strategy [Volume 9, Issue 1, 2017, Pages 129-154]
Policymaking Developing a Model for Effective Advertising Policymaking in Iran Insurance Industry (Based on Cognitive Map) [Volume 4, Issue 3, 2012, Pages 121-136]
Political discourse Mapping the Brand Association Networks of the Discourse between Fundamentalism and Reformism [Volume 13, Issue 2, 2021, Pages 362-383]
Polymer industry Developing and Analyzing the Pattern of Determining Organizations Lifestyles (Case Study: Polymer Pipes and Fittings Production Companies in Isfahan Province) [Volume 12, Issue 1, 2020, Pages 143-160]
Porter Diamond Model Measuring Relative Efficiency of Competitive Advantage Iranian Using Quantitative Porter Diamond Model, Comparing to Selective Countries - DEA approach [Volume 3, Issue 3, 2011, Pages 91-112]
Porter Model Factors Affecting the Entry of Iranian Media Companies into the Social Network Market [Volume 13, Issue 2, 2021, Pages 524-545]
Positive perceptions of price Identifying All the Types of Consumption Experiences and Their Impact on Perceptions of Prices [Volume 11, Issue 3, 2019, Pages 585-608]
Postmodernism Postmodernism and consumer marketing at the new millennium [Volume 1, Issue 1, 2009]
Postmodern Marketing Postmodernism and consumer marketing at the new millennium [Volume 1, Issue 1, 2009]
Power market Analysis of Competitive Assessment Indexes in Electricity Market of Iran [Volume 2, Issue 2, 2010]
Prediction Investigating the Impact of Gamification on the Consumer Buying Behavior using Artificial Neural Network [Volume 14, Issue 4, 2022, Pages 647-674]
Pressure Factors Identifying the Factors Affecting the Users’ Shift from Local Social Networks Using PPM Model (Case Study: Soroush Messenger) [Volume 12, Issue 4, 2020, Pages 1069-1091]
Price Effective factors on reacquiring lost customers in insurance company [Volume 7, Issue 2, 2015, Pages 407-426]
Price Bundling Strategy Investigate the Choice of Pricing Strategies Based on Product Life Cycle (PLC) in Small House Appliance (Case Study: Pars Khazar Brand Meat Grinder Product Group) [Volume 3, Issue 3, 2011, Pages 147-168]
Price discount threshold Identification Affecting Factors of Price Discount Threshold: Meta Synthesis [Volume 12, Issue 1, 2020, Pages 44-63]
Price discrimination Analyzing Pricing Strategies of MTN-Irancell [Volume 2, Issue 4, 2010]
Price factors Generating a Model of International Markets Development (Case Study: Petrochemical Products) [Volume 13, Issue 2, 2021, Pages 384-411]
Price fairness The effect of price fairness on customer satisfaction in the car buying process .Pride & Peugeot 206 Car Case Study" [Volume 5, Issue 4, 2013, Pages 121-140]
Price fairness Impact of price perception factors on customer and price acceptance (Case study: MTN Irancell Company) [Volume 6, Issue 3, 2014, Pages 647-664]
Price fairness The Impact of Perceived Price Fairness on Loyalty, Willingness to Pay, Complain and Revenge Intention of Customers (Case Study: Internet Services Industry) [Volume 7, Issue 4, 2015, Pages 967-984]
Price fairness Meta-analysis of Influencing Factors on Perception of Fairness in Dynamic Pricing [Volume 10, Issue 1, 2018, Pages 229-252]
Price Premium Presenting a Mathematical Model for Measuring Brand Equity [Volume 4, Issue 1, 2012, Pages 105-120]
Pricing Strategy Investigate the Choice of Pricing Strategies Based on Product Life Cycle (PLC) in Small House Appliance (Case Study: Pars Khazar Brand Meat Grinder Product Group) [Volume 3, Issue 3, 2011, Pages 147-168]
Principal component Design and Explanation of the Model of Dynamic Segmentation through the International Petroleum Product Market of Iran (Case Study: International Gasoline Market) [Volume 10, Issue 1, 2018, Pages 73-96]
Printed Advertising The Effect of Visual Elements in Direct Print Advertising of Diary Products on the Consumers’ Recall: An Experimental Field Study [Volume 12, Issue 4, 2020, Pages 1050-1068]
Prioritization Barriers to Marketing Strategies Implementation: a Classification and Prioritization for Iran Khodro Company [Volume 1, Issue 1, 2009]
Prior negative experience The Impact of IT-Based Lifestyle on the Avoidance of Internet Advertising through Explaining the Moderating Role of Negative Experience and Advertisement Congestion [Volume 11, Issue 2, 2019, Pages 341-356]
Private and Public Banks Comparative survey of Relationship between Competitive Intelligence and Marketing Effectiveness among Public and Private Banks in Zanjan Province [Volume 4, Issue 2, 2012, Pages 1-18]
Process innovation Investigating the Moderating Role of Customer Knowledge Mobilization Resources in the Relationship between Customer Participation Capability and Service Firms Performance [Volume 11, Issue 4, 2019, Pages 919-943]
Product categories Experimental Study of the Effect of Advertisement and Promotional Plans on the Brand Attachment [Volume 9, Issue 3, 2017, Pages 573-594]
Product Design Providing a framework for evaluating product design based on behavior patterns in terms of uncertainty [Volume 8, Issue 1, 2016, Pages 137-158]
Product Factors Effects of B2C Retailing Website Features on Customer Online Purchase Intention, Using Conjoint Analysis [Volume 4, Issue 4, 2012, Pages 127-146]
Product features Developing a Neuro-Fuzzy Inference System to Assess the Appropriateness of Retail Types with Product Features [Volume 13, Issue 1, 2021, Pages 66-87]
Product features Proposing a Pricing Strategy Framework for Multichannel Retailers [Volume 15, Issue 1, 2023, Pages 1-26]
Product innovativeness Studying the Effects of Organizational Resilience Capacity and Organizational Learning on Marketing Performance: with the Mediating Effect of Product Innovativeness and Moderating Role of Environmental Turbulence [Volume 12, Issue 1, 2020, Pages 183-197]
Product life cycle Investigate the Choice of Pricing Strategies Based on Product Life Cycle (PLC) in Small House Appliance (Case Study: Pars Khazar Brand Meat Grinder Product Group) [Volume 3, Issue 3, 2011, Pages 147-168]
Product positioning Surveying of Criteria for Purchasing Television Set and Recognizing Customers' Decision Making Styles in Isfahen [Volume 11, Issue 3, 2019, Pages 631-650]
Professional Ethics Educational Needs Analysis of Sellers Developing an Ethical Assessment Scale [Volume 11, Issue 1, 2019, Pages 163-178]
Professional Identity of Managers Designing a Strategic Renewal Model for Development of Organizations in Iran based on the Professional Identity of Managers (Case Study: The State-owned Companies of IDRO) [Volume 14, Issue 2, 2022, Pages 326-353]
Project-Driven Companies Entrepreneurial Marketing, the Marketing Capabilities and Performance in Project-Based Businesses [Volume 10, Issue 1, 2018, Pages 145-164]
Project management Studying the Position of Project management in strategic Planning of General Contractors' Co's (The case of International Co. of Pars Development and engineering) [Volume 2, Issue 2, 2010]
Promotional cartoon characters Children’s Experience of Overweight Promotional Characters in Marketing Activities: A Phenomenological Study [Volume 8, Issue 4, 2016, Pages 744-721]
Promotional Techniques Promotional Techniques in Advertisement of Unhealthy Food Product in Children Magazines [Volume 13, Issue 1, 2021, Pages 114-131]
Promotion mix Promotion Mix Modeling by Fuzzy Approach (A Case Study of Automobile Battery Industry) [Volume 2, Issue 2, 2010]
Promotion service Coincidence Survey of TPO1's Marketing Services with Exporter's Expectation [Volume 1, Issue 2, 2009]
Proposition Value Identifying the Constructive Elements of “Value Proposition” and their Impact on Customers’ Satisfaction using Sentiment Analysis based on Text Mining [Volume 12, Issue 4, 2020, Pages 1092-1116]
Psychological distance The Study of Effect Export Market Orientation and Marketing Mix Adaptation on Export Performance (Case Study: Non-oil Exporter Firms in Tehran) [Volume 10, Issue 1, 2018, Pages 165-186]
Psychological Empowerment The Role of Psychological Empowerment in Enhancing Sale Performance of Salespeople of Distribution Corporations (Studied Case: Behpakhsh Corporation) [Volume 8, Issue 3, 2016, Pages 637-658]
Psychological Empowerment The Role of Psychological Empowerment and Tendency to Entrepreneurship in Relationship between Market-orientation and Organizational Innovation [Volume 9, Issue 2, 2017, Pages 233-258]
Psychological inspiration Investigating the effect of augmented reality features on the formation of psychological inspiration [(Articles in Press)]
Psychological Risk The Influence of¬ Word of Mouth on Purchase of Local Made Cars (Case¬ Study: Samand from Iran Khodro Company in City of Isfahan) [Volume 3, Issue 3, 2011, Pages 57-70]
Publication services Coincidence Survey of TPO1's Marketing Services with Exporter's Expectation [Volume 1, Issue 2, 2009]
Purchase decision making process Impact of Green Marketing Mix on Consumer Decision Making Process [Volume 2, Issue 2, 2010]
Purchase Factors The Role of Brands in Purchasing Luxury Auto [Volume 4, Issue 4, 2012, Pages 1-20]
Purchase intention Investigating the effect of context factors on the effectiveness of brand placement in movies [Volume 7, Issue 3, 2015, Pages 679-698]
Purchase intention Investigating the effect of perceived social responsibility on brand reputation, brand identification and purchase intention (case of study: golestan company at Shiraz) [Volume 8, Issue 3, 2016, Pages 479-502]
Purchase intention Study of the effects of perceived knowledge of Green products on purchase intention in terms of attachment to this hypermarket [Volume 8, Issue 3, 2016, Pages 569-586]
Purchase intention The effect of corporate social responsibility on customer trust and purchase intention with emphasis on the mediator role of customer satisfaction [Volume 8, Issue 4, 2016, Pages 855-902]
Purchase intention Investigating the Effect of Discount Framing and Brand on Consumers' Perceived Savings, Perceived Quality and Purchase Intention [Volume 9, Issue 1, 2017, Pages 193-211]
Purchase intention From Shopping Centers’ Image to Purchase Intention with Perceived Value, Customer Satisfaction and Customer Preference (Case Study: Shopping Centers in Semnan) [Volume 10, Issue 3, 2018, Pages 643-658]
Purchase intention Investigating the Effect of Background Music on the Intention to Buy through Stimulation, Joy, Trust, and the Moderating Product Level [Volume 10, Issue 4, 2018, Pages 761-776]
Purchase intention Investigating the Effect of Planned Behavior Model Dimensions on the Intention of Local Food Purchase (Case: Honey Product) [Volume 11, Issue 2, 2019, Pages 415-436]
Purchase intention Designing a Model for Customer’s Emotions Impact on Online Purchase Intention and impulsive buying of Luxury Cosmetic Products with Emphasis on the Role of Perceived Service Quality [Volume 15, Issue 1, 2023, Pages 131-155]
Purchase Intentions An Investigation of Factors Affecting Franchise Purchase Intentions: The Franchisees Perspective [Volume 1, Issue 3, 2009]
Purchase Involvement Survey of the Impacts of Purchase Involvement on Acceptance of Brand Extensions in High and Low Products [Volume 3, Issue 4, 2011, Pages 19-34]
Purchase Involvement Analysis of the impact of consumer animosity on purchase decisions [Volume 8, Issue 2, 2016, Pages 395-412]
Purchasing behavior Design of a Structural Model for Consumer Sense of Guilt to Predict Future Buying Behavior [Volume 6, Issue 2, 2014, Pages 291-314]
Purchasing experience Understanding the Experience of Emotional Purchase of Durable Goods: A Phenomenological Study of Purchasing Home Appliance as Dowry [Volume 10, Issue 2, 2018, Pages 325-348]
Purchasing Intention Designing a Content Marketing Template to Increase Purchase Intention in Digital Marketing [Volume 14, Issue 2, 2022, Pages 354-376]
Push and Pull factors From European Tourists Motivation to Destination Choice (Iran as a Case) [Volume 7, Issue 4, 2015, Pages 921-940]
Push/Pool/Mooring (PPM) Identifying the Factors Affecting the Users’ Shift from Local Social Networks Using PPM Model (Case Study: Soroush Messenger) [Volume 12, Issue 4, 2020, Pages 1069-1091]

Q

QEEG Cognitive Neurological Investigation of Organizational Leaders’ Brain in the Strategic Thinking Activity: How to Design Cognitive Tasks for a Quantitative Electroencephalography (QEEG) Based Approach? [Volume 11, Issue 1, 2019, Pages 63-86]
Q-method Discourse analysis of Hesitant Customers mental models [Volume 8, Issue 2, 2016, Pages 339-354]
Q Method Identifying Mental Patterns of B2B Business Engagement on LinkedIn by the Q Method [Volume 14, Issue 4, 2022, Pages 625-646]
Qualitative Modeling Modeling of Corporate Innovation in the Innsurance Industry through Cognitive Mapping Approach [Volume 3, Issue 1, 2011, Pages 91-198]
Qualitative research Explaining the Relationship between Marketing Capabilities and Business Financial Performance [Volume 9, Issue 1, 2017, Pages 103-128]
Quality Function Development Sesame New Product Development, Analysis of Product and Process Qualitative Characteristics Using QFD and DOE Methods [Volume 9, Issue 2, 2017, Pages 295-316]
Quantitative Strategic Planning Matrix (QSPM) The formulation of Strategy using the Method of Comprehensive Framework for Strategy Formulation Case study: Tabriz sahand khodro company [Volume 1, Issue 2, 2009]

R

Radical innovation A Survey on the Effect of Exploration and Exploitation Approaches of Market Orientation on Innovation and Business Performance [Volume 9, Issue 3, 2017, Pages 595-616]
Ranking Identification and Ranking Effective Factors on the Internet Shopping use of Fuzzy ANP [Volume 3, Issue 1, 2011, Pages 19-54]
Recall Investigating the effect of context factors on the effectiveness of brand placement in movies [Volume 7, Issue 3, 2015, Pages 679-698]
Recall The Effect of Visual Elements in Direct Print Advertising of Diary Products on the Consumers’ Recall: An Experimental Field Study [Volume 12, Issue 4, 2020, Pages 1050-1068]
Recession Explaining the Appropriate Marketing and Sales Strategies of Companies during the Recession (Case Study: FMCG Industry) [Volume 11, Issue 3, 2019, Pages 459-484]
Recommendation system Customer Behaviour Forecasting in FMCG Retail Industry; Golpakhsh Avval Co. Case Study [Volume 10, Issue 3, 2018, Pages 623-642]
Referral sales Description of the Customer Reference Model in the Insurance Industry [Volume 14, Issue 2, 2022, Pages 300-325]
Regional Development Presenting a Model for Network Development of Small and Medium Enterprises: Grounded Theory [Volume 12, Issue 4, 2020, Pages 1030-1049]
Regulatory fit The Effect of Regulatory Focus and Purchasing Strategy Manipulation on Consumer’s Visual Attention to Nutrition Label: A Lab Experiment Using Eye Tracking Method [(Articles in Press)]
Relationship Benefits The Role of Customers’ Relationship Orientation in Perceiving Relational Benefits [Volume 12, Issue 4, 2020, Pages 1006-1029]
Relationship capital Investigating the Interactive Effects of Information Exchange, Relationship Capital and Environmental Uncertainty on Joint Venture Performance (The Case Study: Oil, Gas and Petrochemical Industriy EPC Contractors) [Volume 12, Issue 2, 2020, Pages 378-398]
Relationship dynamics Analysis of Customer Engagement in Creating Value at Different Stages of the Relationship Life Cycle [Volume 11, Issue 1, 2019, Pages 105-124]
Relationship life cycle Analysis of Customer Engagement in Creating Value at Different Stages of the Relationship Life Cycle [Volume 11, Issue 1, 2019, Pages 105-124]
Relationship marketing The Contribution of Relationship Marketing Underpinning to Customer Loyalty: A Comparison of a Private with a Government Owned Bank [Volume 1, Issue 2, 2009]
Relationship marketing Survey Relationship Marketing Tactics on Buying Behaviour on Chain Store [Volume 2, Issue 1, 2010]
Relationship marketing Investigation of Implementing Relational Marketing for Costumer relationship in Hospitality Industry) Case Study: of Persian Palace hotel ( [Volume 3, Issue 2, 2011, Pages 23-40]
Relationship marketing Analyzing the Value Dimensions of Relationship Marketing and Brand Loyalty of Mobile Phones [Volume 3, Issue 2, 2011, Pages 149-172]
Relationship marketing Role of social networks websites in improvement of customer relationship and brand [Volume 8, Issue 3, 2016, Pages 587-606]
Relationship marketing The Role of Customers’ Relationship Orientation in Perceiving Relational Benefits [Volume 12, Issue 4, 2020, Pages 1006-1029]
Relationship marketing A Mixed Study on Buyer-Seller Relationships in Industrial Markets (B2B): Case Study of Iran Oil Supply Chain [Volume 13, Issue 1, 2021, Pages 273-303]
Relationship marketing Presenting a Model for Explaining the Quality of Relationship with Corporate Customers (Case Study: Eghtesad-e Novin Bank) [Volume 14, Issue 1, 2022, Pages 94-113]
Relationship Orientation The Role of Customers’ Relationship Orientation in Perceiving Relational Benefits [Volume 12, Issue 4, 2020, Pages 1006-1029]
Relationship Satisfaction A Survey on Factors to Create and Maintain Relationship between Industrial Suppliers and Buyers in Iran (A case on Crane Machinery and Industrial Equipment) [Volume 2, Issue 1, 2010]
Relationship Satisfaction Survey Relationship Marketing Tactics on Buying Behaviour on Chain Store [Volume 2, Issue 1, 2010]
Religious tourism The Intervening Role of Tourists’ Perception in the Effect of Word of Mouth Advertisement on the Intention to Visit Religious Tourism Destinations (Case Study: Mashhad) [Volume 10, Issue 4, 2018, Pages 815-834]
Renewal Designing a Strategic Renewal Model for Development of Organizations in Iran based on the Professional Identity of Managers (Case Study: The State-owned Companies of IDRO) [Volume 14, Issue 2, 2022, Pages 326-353]
Repurchase Behavioral Model The Prediction of Customer Repurchasing Behavior (Case: An Internet Service Provider) [Volume 3, Issue 4, 2011, Pages 55-74]
Repurchase Index The Prediction of Customer Repurchasing Behavior (Case: An Internet Service Provider) [Volume 3, Issue 4, 2011, Pages 55-74]
Re-Purchase Intention An Analysis of Relationship between Perceived Value, Perceived Quality, Customer satisfaction and Re-purchase Intention in Tehran Department Stores [Volume 4, Issue 1, 2012, Pages 55-70]
Research and Development Developing a Management Model for R&D Strategic Alliances in Automotive Industry in Iran [Volume 11, Issue 1, 2019, Pages 25-44]
Research review Strategic Management Research in Iran: An Overview of Published Works in Domestic Scientific Journals during 2002 to 2015 [Volume 9, Issue 1, 2017, Pages 83-102]
Research Trends Emerging Trends and Knowledge Domains of B2B Loyalty: A Scientometric Analysis [Volume 15, Issue 4, 2023, Pages 669-688]
Resilience against Negative Information Reflection on the Antecedents of Resilience to Negative Information among the Consumers of Digital Goods [Volume 13, Issue 1, 2021, Pages 228-246]
Resilient economy Developing a Model to Recognize, Classify, and Analyz the Uncertainties Affecting the Selection of Strategic Partners in Resilient Economy (Case Study: National Iranian Oil Company) [Volume 13, Issue 1, 2021, Pages 3-20]
Resources. A Resource Based View to Identifying the Influential Factors in Sustainable Competitive Advantage of Banking Service in Bank Mellat [Volume 4, Issue 2, 2012, Pages 91-112]
Responsible strategy Investigating the Status of Responsible Strategies of Companies in the Iranian Food Industry: A Multi - Case Study [Volume 15, Issue 1, 2023, Pages 85-110]
Restaurant Features Identifying and Classifying the Factors Affecting Fast Food Store Selection Using Factor Analysis Method [Volume 9, Issue 4, 2017, Pages 827-854]
Restaurant Industry The Effect of Consumer’s Perceived Quality, Satiation and Satisfaction on Switching Intention (Case under study: Italian Restaurants in Tehran) [Volume 8, Issue 3, 2016, Pages 549-568]
Restructure of electricity market Analysis of Competitive Assessment Indexes in Electricity Market of Iran [Volume 2, Issue 2, 2010]
Retail banking Retail banking market segmentation based on the expected benefits of Bank Mellat customers [Volume 6, Issue 2, 2014, Pages 227-250]
Retail banking Development of Retail Banking Customer Experience Creation Model from Manageable Factors by Organization Using Interpretive Structural Modeling (ISM) [Volume 11, Issue 3, 2019, Pages 565-584]
Retailer Equity. A Survey of the Impact of Store Image Dimensions on Retailer Equity of Chain Stores Customers (Refah, Shahrvand and Hyper Star) in Tehran [Volume 3, Issue 3, 2011, Pages 19-34]
Retail Formats Developing a Neuro-Fuzzy Inference System to Assess the Appropriateness of Retail Types with Product Features [Volume 13, Issue 1, 2021, Pages 66-87]
Retail industry Customer Behaviour Forecasting in FMCG Retail Industry; Golpakhsh Avval Co. Case Study [Volume 10, Issue 3, 2018, Pages 623-642]
Retailing A Survey of the Impact of Store Image Dimensions on Retailer Equity of Chain Stores Customers (Refah, Shahrvand and Hyper Star) in Tehran [Volume 3, Issue 3, 2011, Pages 19-34]
Reviews classification Customer Reviews Classification with Text Mining and Deep Learning Approach (Case Study: Digikala Customers Reviews) [Volume 14, Issue 4, 2022, Pages 675-694]
Reward expectancy Investigating the Effect of Compensation on Individual Performance: A Study on the Mediating Role of Internal Motivation and the Moderating Role of Self-efficacy and Reward Expectancy [Volume 10, Issue 3, 2018, Pages 673-694]
RFID technology The Relation of Deploying RFID Technology to Raise Competitive Advantage on Tehran Chain Stores [Volume 5, Issue 1, 2013, Pages 143-158]
RFML Model Customer Segmentation in Pharmaceutical Industry Assisting the Decision Making of Marketing and Sales Managers Based on RFML Model. [Volume 8, Issue 4, 2016, Pages 861-884]
RFM Model An Integrated Pareto/NBD- fuzzy weighted RFM model for customer segmentation in non-contractual setting [Volume 6, Issue 3, 2014, Pages 417-440]
RFM Model Customer segmentation in Fast Moving Consumer Goods (FMCG) Industries by using developed RFM model [Volume 7, Issue 1, 2015, Pages 23-42]
RFM Model Identifying & Segmenting Key Customers for Prioritizing them Based on Lifetime Value using RFM Model (Case study: Internet customer of Qom Telecommunications Company) [Volume 8, Issue 2, 2016, Pages 461-478]
Risk Perceived Investigation of the Factors Affecting the Intention to Purchase on Electronic Commerce [Volume 6, Issue 2, 2014, Pages 207-226]
Robustness An analytical strategy assessment model based on futures study approach in National Iranian Oil Company [Volume 8, Issue 4, 2016, Pages 903-923]
Roles The Roles of Iranian Parent Enterprises in Creating and Destroying Value: A Multiple Case Study [Volume 12, Issue 2, 2020, Pages 262-284]
Rough sets theory Evaluation of the Impact of the Quality of Tourism Information on Social Media on the Formation of the Mental Image of Destination Using Rough Sets Theory [Volume 12, Issue 2, 2020, Pages 455-476]
Rough Set Theory Using a Hybrid Approach Based on Artificial Neural Networks and Rough Set Theory for Modeling Customers Brand Loyalty in Mobile Telecommunicating Industry [Volume 4, Issue 3, 2012, Pages 43-64]
Rough Set Theory Analysis of Halo Effect of Customers Behavior by Using Net Promoter Score (NPS) and Rough Set Theory (RST)(Case Study: Sony Ericsson Mobile Phone) [Volume 5, Issue 1, 2013, Pages 119-142]
Rough Set Theory Regulation and Prediction of Customers’ Behaviors Based on Rough Set Theory and Selectability/Rejectability Measures (Case Study: Sony Ericsson Mobile Phones) [Volume 6, Issue 1, 2014, Pages 145-166]
Rough Set Theory Regulation and prediction of customers’ behavior according to Rough Set Theory and Selectability/Rejectability Measures (Case study: Sony Ericsson Mobile Phone) [Volume 7, Issue 1, 2015, Pages 163-185]
Rough Set Theory Providing a framework for evaluating product design based on behavior patterns in terms of uncertainty [Volume 8, Issue 1, 2016, Pages 137-158]
RSI Analysis of Competitive Assessment Indexes in Electricity Market of Iran [Volume 2, Issue 2, 2010]
Rubika User Engagement with Brand and Value Co-creation in Media Platforms [Volume 14, Issue 3, 2022, Pages 379-400]
Rural Tourism Ethnographic Study of Entrepreneurial Marketing in Rural Tourism (Case Study: Dolab Village in Kurdistan Province) [Volume 12, Issue 3, 2020, Pages 573-593]

S

Saderat Bank of Iran Effects of Intellectual Capital on Organizational Performance – Emphasizing on Mediating Role of Learning Capability in Branches of Saderat Bank in Tehran [Volume 4, Issue 2, 2012, Pages 53-70]
Sale force performance Identification of the Effect of the Behavioral Components on the Sales Force Performance using the Emotional Intelligence Development Approach (Case Study: Refah Chain Stores) [Volume 14, Issue 1, 2022, Pages 114-148]
Sale Performance Studying the Intermediating Role of Organizational Pride in the Effect of Employer Branding on Sale Performance [Volume 10, Issue 2, 2018, Pages 339-420]
Sales The Role of Psychological Empowerment in Enhancing Sale Performance of Salespeople of Distribution Corporations (Studied Case: Behpakhsh Corporation) [Volume 8, Issue 3, 2016, Pages 637-658]
Sales Introducing a Model of Meritocracy and Developing Competencies of Sales Managers in Distribution Industry [Volume 11, Issue 3, 2019, Pages 485-504]
Sales Designing a Model for Implementing Social Bundling Strategy in the Home Appliance Industry [Volume 14, Issue 3, 2022, Pages 475-494]
Sales culture The Relationships between Sales Culture and Customers’ Perceived value and Performance (the Case of Employees and Customers of Banks and Financial Institutions in Poldokhtar City) [Volume 9, Issue 4, 2017, Pages 689-716]
Sales forecasting Customer Behaviour Forecasting in FMCG Retail Industry; Golpakhsh Avval Co. Case Study [Volume 10, Issue 3, 2018, Pages 623-642]
Sales manager Introducing a Model of Meritocracy and Developing Competencies of Sales Managers in Distribution Industry [Volume 11, Issue 3, 2019, Pages 485-504]
Sales Model Developing a Sales Model Based on Open Innovation in the Building Industry (Case Study: Iranian Atlas Construction Group) [Volume 11, Issue 2, 2019, Pages 221-240]
Sales Performance Performance Implications of Sales & Marketing Strategy [Volume 5, Issue 1, 2013, Pages 61-84]
Sales Performance Using Emotional Labor to Increase Sales Performance; the Role of Perceived Organizational Support [Volume 12, Issue 1, 2020, Pages 94-115]
Sales Performance Convergence in Multidimensional, Interdisciplinary, and Inter-Organizational Approaches in B2B Sales Performance Evaluation Research: Systematic Literature Review [Volume 12, Issue 2, 2020, Pages 285-314]
Salesperson behavior The relation of salesperson interaction with customer and salesperson performance (Case Study: Vowel and pictorial products) [Volume 2, Issue 4, 2010]
Salesperson performance The relation of salesperson interaction with customer and salesperson performance (Case Study: Vowel and pictorial products) [Volume 2, Issue 4, 2010]
Sales Promotion The Effect of Sales Promotion Mix and Customer Relationship Management on Brand Loyalty [Volume 5, Issue 3, 2013, Pages 1-18]
Sales Strategy Performance Implications of Sales & Marketing Strategy [Volume 5, Issue 1, 2013, Pages 61-84]
Samsung Identifying Antecedences and Consequences of Developing a Gray Market for Samsung Brand Home Appliance Products in Iran [Volume 13, Issue 2, 2021, Pages 435-456]
Sanandaj Effects of green brand image On Green brand Equity (Case study: Representative household appliances Customer and household appliances Customers of chain stores of city of Sanandaj) [Volume 6, Issue 3, 2014, Pages 555-574]
Satiation The Effect of Consumer’s Perceived Quality, Satiation and Satisfaction on Switching Intention (Case under study: Italian Restaurants in Tehran) [Volume 8, Issue 3, 2016, Pages 549-568]
Satisfaction Analysing the Influence of service Quality on Customer Loyalty (A Case Study in Four and Five-Star Hotels) [Volume 2, Issue 2, 2010, Pages 1-139]
Satisfaction The study of the Role of Effective Parameters in Services Quality on Key Customer Satisfaction of Public Banks in Karaj City [Volume 3, Issue 1, 2011, Pages 161-336]
Satisfaction A Survay of Factors Influencing on ‎Tourism based on Expects and Conceptions and Gap Analysis (Case Study: Sareien Tourism City in Ardabili) [Volume 3, Issue 2, 2011, Pages 1-22]
Satisfaction The Effect of Experiential Marketing, Destination Image and Corporate Image on Guests' Satisfaction in Hotels (Case Study: 4 and 5 star Tehran Parsian Hotels) [Volume 8, Issue 1, 2016, Pages 183-204]
Scarcity framework Developing a Product Scarcity Framework in Marketing: A Systematic Review of Theoretical Foundations [Volume 14, Issue 3, 2022, Pages 418-444]
Scenario The Future Estimation of Food Packaging Industry in Iran based on a Scenario-Oriented Approach with Respect to 2025 Perspective [Volume 12, Issue 4, 2020, Pages 838-864]
Scenario Wizard Software The Future Estimation of Food Packaging Industry in Iran based on a Scenario-Oriented Approach with Respect to 2025 Perspective [Volume 12, Issue 4, 2020, Pages 838-864]
Schwartz Investigation of the Relationship between Cultural Values and Iranian Consumers Impulse Buying Behavior [Volume 8, Issue 2, 2016, Pages 301-316]
Segmentation Segmenting Consumers in Social Networks Based on Social Motivations of Engagement in Electronic Word of Mouth Relationships [Volume 11, Issue 1, 2019, Pages 201-218]
Segmentation base Design and Explanation of the Model of Dynamic Segmentation through the International Petroleum Product Market of Iran (Case Study: International Gasoline Market) [Volume 10, Issue 1, 2018, Pages 73-96]
Segmentation method Design and Explanation of the Model of Dynamic Segmentation through the International Petroleum Product Market of Iran (Case Study: International Gasoline Market) [Volume 10, Issue 1, 2018, Pages 73-96]
Segmentation Strategy Segmentation and Identifying the Characteristics of Customers of Irankhodro & Saipa Groups in Kerman city [Volume 2, Issue 4, 2010]
Self-congruity A Comparative Study of Self-congruity and Brand Personality on Customer Loyalty (Case study: Comparing Iranian Mobile Phone Brands and Chinese Mobile Phone Brands) [Volume 9, Issue 2, 2017, Pages 317-336]
Self-determination The Role of Social Presence and Basic Psychological Needs in Customers’ Intention to Return to Online Stores: A Case Study of Snapfood [Volume 12, Issue 3, 2020, Pages 548-572]
Self efficacy Investigating the Effect of Compensation on Individual Performance: A Study on the Mediating Role of Internal Motivation and the Moderating Role of Self-efficacy and Reward Expectancy [Volume 10, Issue 3, 2018, Pages 673-694]
Self-organized map Segmenting Consumers in Social Networks Based on Social Motivations of Engagement in Electronic Word of Mouth Relationships [Volume 11, Issue 1, 2019, Pages 201-218]
Self Organizing Maps Market Segmentation using Neural Networks (Case Study: Pharmaceutical Market in Iran) [Volume 2, Issue 4, 2010]
Self-reporting Measuring the Effectiveness of Mellat Bank and Ma Insurance Joint Printed Advertising Using Neuromarketing [Volume 12, Issue 3, 2020, Pages 679-701]
Seller The Role of Psychological Empowerment in Enhancing Sale Performance of Salespeople of Distribution Corporations (Studied Case: Behpakhsh Corporation) [Volume 8, Issue 3, 2016, Pages 637-658]
Seller Studying the Intermediating Role of Organizational Pride in the Effect of Employer Branding on Sale Performance [Volume 10, Issue 2, 2018, Pages 339-420]
Seller performance Convergence in Multidimensional, Interdisciplinary, and Inter-Organizational Approaches in B2B Sales Performance Evaluation Research: Systematic Literature Review [Volume 12, Issue 2, 2020, Pages 285-314]
Sellers’ personality type Developing a Multi-level Model of the Impact of Sellers’ and Customers’ Personality type on Sellers’ Trustfulness [Volume 13, Issue 2, 2021, Pages 412-434]
Sellers’ trustfulness Developing a Multi-level Model of the Impact of Sellers’ and Customers’ Personality type on Sellers’ Trustfulness [Volume 13, Issue 2, 2021, Pages 412-434]
Sensory Innovativeness Consumer Clustering on the Base of Their Shopping Styles and Examination of Its Relationship with Innate Innovativeness and NEO Personality Dimensions [Volume 6, Issue 2, 2014, Pages 337-358]
Sentiment analysis Identifying the Constructive Elements of “Value Proposition” and their Impact on Customers’ Satisfaction using Sentiment Analysis based on Text Mining [Volume 12, Issue 4, 2020, Pages 1092-1116]
SEO Providing a framework for the competencies of SEO specialists in the digital marketing ecosystem of Internet businesses [(Articles in Press)]
Sequence Design and Explanation of the Model of Dynamic Segmentation through the International Petroleum Product Market of Iran (Case Study: International Gasoline Market) [Volume 10, Issue 1, 2018, Pages 73-96]
Service Dominant Logic Agent-Based Simulation of Banking Service Supply Chain Based on Service-Dominant Logic [Volume 9, Issue 3, 2017, Pages 661-688]
Service Failure The Effect of Service Failure and Service Recovery Strategies on customer behavioral [Volume 1, Issue 1, 2009]
Service firm performance Investigating the Moderating Role of Customer Knowledge Mobilization Resources in the Relationship between Customer Participation Capability and Service Firms Performance [Volume 11, Issue 4, 2019, Pages 919-943]
Service industry Proposing a Framework for Strategic Development of Branding Process Based on the CIPP Model: A Meta-synthesis Approach [Volume 13, Issue 2, 2021, Pages 306-336]
Service innovation The Impact of innovation on Electronic purchase intention by Structural Equation Modeling [Volume 7, Issue 4, 2015, Pages 941-966]
Service innovation Investigating the Moderating Role of Customer Knowledge Mobilization Resources in the Relationship between Customer Participation Capability and Service Firms Performance [Volume 11, Issue 4, 2019, Pages 919-943]
Service innovation Designing a Service Innovation Model Based on Customer Value Co-creation in the Hospitality Industry [Volume 15, Issue 2, 2023, Pages 350-388]
Service Marketing The Combined Effect of Organizational Strategy and Competencies on Corporate Brand Identity [Volume 13, Issue 3, 2021, Pages 690-720]
Service organizations Investigating Factors Affecting Corporate Brand Identity and Its Influence on Alborz Insurance Brand Employees’ Performance and Satisfaction (Case Study: Tehran Province’s Employees) [Volume 9, Issue 3, 2017, Pages 617-640]
Service personalization Studying the Mediating Role of Relationship Quality Dimensions between Service Personalization and Customer Gratitude Impact on Brand Equity (Case Study: Irancell Company) [Volume 10, Issue 1, 2018, Pages 207-228]
Service quality Examination of Influential Factors on Bank of Industry & Mine Customers' Satisfaction [Volume 1, Issue 2, 2009]
Service quality An Evaluation of Service Quality of Banking, Identifying Its Priorities and Measures for Improvement [Volume 1, Issue 3, 2009]
Service quality Analysing the Influence of service Quality on Customer Loyalty (A Case Study in Four and Five-Star Hotels) [Volume 2, Issue 2, 2010, Pages 1-139]
Service quality The study of the Role of Effective Parameters in Services Quality on Key Customer Satisfaction of Public Banks in Karaj City [Volume 3, Issue 1, 2011, Pages 161-336]
Service quality Using a Hybrid Approach Based on Artificial Neural Networks and Rough Set Theory for Modeling Customers Brand Loyalty in Mobile Telecommunicating Industry [Volume 4, Issue 3, 2012, Pages 43-64]
Service quality A Proposed Model for Measuring Hardware and Software Quality of Banking Services in Banking Industry [Volume 4, Issue 4, 2012, Pages 65-78]
Service Recovery Strategies The Effect of Service Failure and Service Recovery Strategies on customer behavioral [Volume 1, Issue 1, 2009]
SERVQUAL Evaluation and Analysis of Effective Factors on Investors Satisfaction as Customers of Broker Firms in Tehran Stock Exchange (Case Study: Tehran, Isfahan and Yazd Regional Stock Exchanges) [Volume 3, Issue 2, 2011, Pages 61-80]
Servqual Conceptual Model A Survey of the Quality of Services Provided by Kerman Telecommunication Company from Different Perspective in order to Keep and Attract Clients [Volume 2, Issue 1, 2010]
Sesame Product Sesame New Product Development, Analysis of Product and Process Qualitative Characteristics Using QFD and DOE Methods [Volume 9, Issue 2, 2017, Pages 295-316]
Shannon entropy A Comprehensive Framework for E-marketing Implementation by Meta-Synthesis Method [Volume 7, Issue 4, 2015, Pages 901-920]
Shannon's entropy method Identifying the Most Important Marketing Processes in Iran Banking Industry to Develop a Banking Marketing Maturity Model [Volume 10, Issue 4, 2018, Pages 795-814]
Shape Archetypal Associations of Geometric Shapes: Lessons for Marketing Managers [Volume 9, Issue 4, 2017, Pages 787-806]
Shared value creation Developing a Social Marketing for Insurance Companies [Volume 10, Issue 1, 2018, Pages 31-48]
Shared value creation Investigating the Status of Responsible Strategies of Companies in the Iranian Food Industry: A Multi - Case Study [Volume 15, Issue 1, 2023, Pages 85-110]
Shareholder’s value Evaluating the Relationship between Quadruple Concept of CLV and Triple Organization Values in Insurance Companies [Volume 9, Issue 3, 2017, Pages 527-550]
Sharif Park Impact of Business Model Innovation on the Performance of Sharif S&T Park Tenants [Volume 14, Issue 3, 2022, Pages 401-417]
Sharing Proposing a Model of Co-Creative Participation in Tourism Market [Volume 10, Issue 4, 2018, Pages 889-904]
Shopping center Identification of effective personal factors in attracting customers to shopping centers– case of Tehran [Volume 8, Issue 3, 2016, Pages 681-698]
Shopping centers’ image From Shopping Centers’ Image to Purchase Intention with Perceived Value, Customer Satisfaction and Customer Preference (Case Study: Shopping Centers in Semnan) [Volume 10, Issue 3, 2018, Pages 643-658]
Shopping Experience Identifying the dimensions and consequences of the customer's digital experience using the phenomenological method [(Articles in Press)]
Shopping Factors Effects of B2C Retailing Website Features on Customer Online Purchase Intention, Using Conjoint Analysis [Volume 4, Issue 4, 2012, Pages 127-146]
Shopping Style Consumer Clustering on the Base of Their Shopping Styles and Examination of Its Relationship with Innate Innovativeness and NEO Personality Dimensions [Volume 6, Issue 2, 2014, Pages 337-358]
Significance-performance analysis Identifying the Dimensions and Components Affecting Social Marketing in the Development of Charitable Activities [Volume 13, Issue 3, 2021, Pages 611-632]
Similarity The Influence of¬ Word of Mouth on Purchase of Local Made Cars (Case¬ Study: Samand from Iran Khodro Company in City of Isfahan) [Volume 3, Issue 3, 2011, Pages 57-70]
Skepticism The Effect of Persuasive Knowledge on the Attitude and Lifestyle of Organic Products Consumers; The Mediating Role of Skepticism about Advertising [Volume 14, Issue 1, 2022, Pages 175-196]
Skill-based price promotions The Impact of Discount Uncertainty on the Decision to Buy [Volume 13, Issue 3, 2021, Pages 791-813]
Skin and hair beauty industry Designing a Customer Participation Model in Social Media Marketing (Case Study: Beauty Services of Skin and Hair) [Volume 14, Issue 4, 2022, Pages 717-740]
Small and medium companies Identification and Classification of Entrepreneurial Thinking to the Issue of International Marketing Ecosystem Using Q Method [Volume 9, Issue 3, 2017, Pages 551-572]
Small and medium enterprise Presenting a Model the Effects of Knowledge Management Enablers in Order to Gain Competitive Advantages SMEs [Volume 5, Issue 1, 2013, Pages 21-40]
Small and medium enterprise Entrepreneurial marketing model for SMEs based on Classic Grounded Theory [Volume 7, Issue 1, 2015, Pages 101-125]
Small and Medium Enterprises Presenting a Model for Network Development of Small and Medium Enterprises: Grounded Theory [Volume 12, Issue 4, 2020, Pages 1030-1049]
Small and medium-sized businesses Designing a Model for the Internationalization of SME’s in Nano-Based Knowledge Companies [Volume 10, Issue 3, 2018, Pages 583-602]
Small Business Analysis of the Challenges Related to the Labor Law of the Islamic Republic of Iran in order to Create, Maintain, and Develop Job Opportunities (A Focus Group Study in Small Businesses) [Volume 12, Issue 4, 2020, Pages 956-975]
Small Home Appliance Impact of Media and Non-Media Advertising on Brand Equity (Case Study Brand Pars Khazar) [Volume 4, Issue 4, 2012, Pages 107-126]
Small Home Appliances Investigate the Choice of Pricing Strategies Based on Product Life Cycle (PLC) in Small House Appliance (Case Study: Pars Khazar Brand Meat Grinder Product Group) [Volume 3, Issue 3, 2011, Pages 147-168]
Small industries Marketing Role and Marketing Relevance in Small Industries [Volume 5, Issue 2, 2013, Pages 1-16]
Smart selling behavior. The relation of salesperson interaction with customer and salesperson performance (Case Study: Vowel and pictorial products) [Volume 2, Issue 4, 2010]
SMEs The Relationship between the Types of Business Strategies and Internationalization in Small and Medium Sized Enterprises [Volume 4, Issue 1, 2012, Pages 19-38]
Snacks Designing an Effective Model of Advertising Campaigns for (Snack) Food Products [Volume 14, Issue 1, 2022, Pages 149-174]
Social benefits The Role of Customers’ Relationship Orientation in Perceiving Relational Benefits [Volume 12, Issue 4, 2020, Pages 1006-1029]
Social capital Effective factors on reacquiring lost customers in insurance company [Volume 7, Issue 2, 2015, Pages 407-426]
Social capital The Effect of Brand Equity and Social Capital on Brand Image (A Study of Samand Automobile Brand) [Volume 9, Issue 4, 2017, Pages 905-925]
Social commerce The Effect of Social Commerce Capabilities on Customers' Attitude to Ward Buying by the Mediator Role of Trust (Case Study: Instagram Users) [Volume 9, Issue 1, 2017, Pages 173-192]
Social commerce Designing a Framework to Implement Social Commerce from the Perspective of Organizational Change Capacity [Volume 9, Issue 4, 2017, Pages 855-876]
Social commerce Effective Factors on Social Shopping Intention in Social Commerce [Volume 10, Issue 1, 2018, Pages 97-120]
Social commerce Investigating the Effect of Social Business Characteristics on Trust and Willingness to Partnership [Volume 10, Issue 4, 2018, Pages 777-794]
Social commerce Desgining a Framework for Acquisition of Competitive Intelligence 0.2 Using Best Worst Method (BWM) [Volume 11, Issue 3, 2019, Pages 651-676]
Social commerce Developing a Business Model for Social Commerce in Tourism Industry in Iran. [Volume 11, Issue 4, 2019, Pages 895-918]
Social commerce Providing a Framework for the Development of Social Commerce [Volume 15, Issue 3, 2023, Pages 506-530]
Social competencies The Effect of Character on Emotional-Social Competencies: A Survey on Management Students [Volume 11, Issue 2, 2019, Pages 375-402]
Social Identity Effects of Personal and Social Factors on Consumers’ Participation in Virtual Communities [Volume 10, Issue 1, 2018, Pages 121-144]
Social Identity Investigating the Impact of Social Identity, Communication Appeals, and Product Classification on Brand Loyalty [Volume 13, Issue 3, 2021, Pages 633-654]
Socialization Process Survey of Kid’s Behavior as a Consumer [Volume 4, Issue 3, 2012, Pages 103-120]
Social marketing Developing a Social Marketing for Insurance Companies [Volume 10, Issue 1, 2018, Pages 31-48]
Social marketing Identifying the Dimensions and Components Affecting Social Marketing in the Development of Charitable Activities [Volume 13, Issue 3, 2021, Pages 611-632]
Social media Specifying the Social Media Usage among Insurance Companies, Agents and Clients (insured)’ Interactions (Case study: Iran Insurance Co.) [Volume 9, Issue 2, 2017, Pages 271-294]
Social media Role of social networks websites in improvement of customer relationship and brand [Volume 8, Issue 3, 2016, Pages 587-606]
Social media The Effect of Social Commerce Capabilities on Customers' Attitude to Ward Buying by the Mediator Role of Trust (Case Study: Instagram Users) [Volume 9, Issue 1, 2017, Pages 173-192]
Social media Advertising through Social Media to Influence the Customers’ Willing [Volume 9, Issue 4, 2017, Pages 736-786]
Social media Desgining a Framework for Acquisition of Competitive Intelligence 0.2 Using Best Worst Method (BWM) [Volume 11, Issue 3, 2019, Pages 651-676]
Social media Evaluation of the Impact of the Quality of Tourism Information on Social Media on the Formation of the Mental Image of Destination Using Rough Sets Theory [Volume 12, Issue 2, 2020, Pages 455-476]
Social media Factors Affecting the Entry of Iranian Media Companies into the Social Network Market [Volume 13, Issue 2, 2021, Pages 524-545]
Social media Typology of Fake Social Media News in the Context of Iran: An Ethnographic Approach [Volume 13, Issue 3, 2021, Pages 814-844]
Social media The Role of Social Participation and Electronic Word-of-Mouth Advertising in Brand Equity [Volume 13, Issue 4, 2021, Pages 953-973]
Social media Identifying Mental Patterns of B2B Business Engagement on LinkedIn by the Q Method [Volume 14, Issue 4, 2022, Pages 625-646]
Social media Failure of value co-creation; Co-destruction of brand value in social media [(Articles in Press)]
Social media Identifying the consequences of digital storytelling-based customer engagement (CE) in social media in Tourism Industry [(Articles in Press)]
Social Media Marketing Instagram Marketing: Choosing an Influencer for the Food Industry based on the Full Consistency Method (FUCOM) [Volume 14, Issue 3, 2022, Pages 495-518]
Social Media Marketing Designing a Customer Participation Model in Social Media Marketing (Case Study: Beauty Services of Skin and Hair) [Volume 14, Issue 4, 2022, Pages 717-740]
Social medias Explaining the Dimension of Competitive Intelligence through Utilizing Social Media Capabilities in Iran Non-Alcoholic Beverage Industry. [Volume 11, Issue 4, 2019, Pages 742-761]
Social Messenger Factors Affecting the Entry of Iranian Media Companies into the Social Network Market [Volume 13, Issue 2, 2021, Pages 524-545]
Social network Investigating the Effectiveness of Social and Business Networks on the Performance of Small to Medium Firms in International Markets Considering the Mediating Role of Market Knowledge [Volume 11, Issue 4, 2019, Pages 869-894]
Social networking sites Identifying and Investigating Types of Consumer Relationships with Brand Communities on Instagram [Volume 10, Issue 3, 2018, Pages 529-546]
Social normalization Providing a Framework for the Development of Social Commerce [Volume 15, Issue 3, 2023, Pages 506-530]
Social organization Developing a Conceptual Model of Brand Love Based on the Symbolic Interaction Theory [Volume 13, Issue 3, 2021, Pages 744-768]
Social Responsibility The impact of industrial brand equity on brand performance from the perspective of buying center members (Case study: Manufacturers of home appliances in Tehran) [Volume 6, Issue 3, 2014, Pages 475-496]
Social Responsibility Investigating the Status of Responsible Strategies of Companies in the Iranian Food Industry: A Multi - Case Study [Volume 15, Issue 1, 2023, Pages 85-110]
Social Security investment companies Assessment and Development of Non-oil Products Exports in the Social Security Investment Company (SHASTA) [Volume 9, Issue 1, 2017, Pages 155-172]
Social shopping intention Effective Factors on Social Shopping Intention in Social Commerce [Volume 10, Issue 1, 2018, Pages 97-120]
Social Stereotype Developing a Framework for the Intention to Buy from Discount Stores [Volume 13, Issue 1, 2021, Pages 132-152]
Social support Effective Factors on Social Shopping Intention in Social Commerce [Volume 10, Issue 1, 2018, Pages 97-120]
Social support Investigating the Effect of Social Business Characteristics on Trust and Willingness to Partnership [Volume 10, Issue 4, 2018, Pages 777-794]
Social tourism Developing a Business Model for Social Commerce in Tourism Industry in Iran. [Volume 11, Issue 4, 2019, Pages 895-918]
Social transmission Specifying the Social Media Usage among Insurance Companies, Agents and Clients (insured)’ Interactions (Case study: Iran Insurance Co.) [Volume 9, Issue 2, 2017, Pages 271-294]
Social value creation Providing a Framework for the Development of Social Commerce [Volume 15, Issue 3, 2023, Pages 506-530]
Software A Proposed Model for Measuring Hardware and Software Quality of Banking Services in Banking Industry [Volume 4, Issue 4, 2012, Pages 65-78]
Solution maturity Developing a Model to Provide an Integrated Solution in Parent Companies [Volume 9, Issue 3, 2017, Pages 507-526]
Solution providing Developing a Model to Provide an Integrated Solution in Parent Companies [Volume 9, Issue 3, 2017, Pages 507-526]
Souvenirs Identification of the Factors Influencing the Selection of Souvenir Products in the Tourist Market of Kish Region [Volume 12, Issue 4, 2020, Pages 888-910]
Spin-off Requirements, necessities and mechanisms of knowledge commercializing in Management Schools / Faculties [Volume 2, Issue 4, 2010]
Sportsmanship Exploring the Impact of Different Dimensions of Organizational Citizenship Behavior on Customer-based Brand Equity in the Hotel Industry: The Moderator Role of Islamic Work Ethic [Volume 9, Issue 3, 2017, Pages 439-462]
Sproles & Kendall Model Surveying of Criteria for Purchasing Television Set and Recognizing Customers' Decision Making Styles in Isfahen [Volume 11, Issue 3, 2019, Pages 631-650]
Sproles and Kendall’s Model Survey of Consumer Decision Making Styles for Home Appliance Store Buyers (Case Study: Tehran’s Customers) [Volume 5, Issue 2, 2013, Pages 149-168]
Stakeholders Examining Influencing Factors on Corporate Image of Governmental Banks [Volume 5, Issue 2, 2013, Pages 131-148]
Stakeholders Developing a Financial Reporting Model Based on the Concept of Business Model [Volume 12, Issue 4, 2020, Pages 976-1005]
Starting a New Business Analysis of the Challenges Related to the Labor Law of the Islamic Republic of Iran in order to Create, Maintain, and Develop Job Opportunities (A Focus Group Study in Small Businesses) [Volume 12, Issue 4, 2020, Pages 956-975]
Startup Identifying the Dimensions of Personal Resilience Model of Iranian Startup Founders [Volume 14, Issue 4, 2022, Pages 741-769]
Startup Investigating the Process and Factors Affecting the Branding of Startups in Iran: A Multiple - Case Study [Volume 15, Issue 1, 2023, Pages 27-53]
Stimuli Designing a Model for Cooperation-competition Incentives (Case Study: Iranian Handmade Carpet Art-industry) [Volume 12, Issue 2, 2020, Pages 357-377]
Stock exchange Evaluation and Analysis of Effective Factors on Investors Satisfaction as Customers of Broker Firms in Tehran Stock Exchange (Case Study: Tehran, Isfahan and Yazd Regional Stock Exchanges) [Volume 3, Issue 2, 2011, Pages 61-80]
Store environment The Effect of Information Rate and Store Environment on Purchasing Value; Analysis of the Role of Confusion and Motivational Tendency [Volume 10, Issue 4, 2018, Pages 743-760]
Store Image A Survey of the Impact of Store Image Dimensions on Retailer Equity of Chain Stores Customers (Refah, Shahrvand and Hyper Star) in Tehran [Volume 3, Issue 3, 2011, Pages 19-34]
Store Linkage Investigation of Individual Motivational Factors on Online Shopping [Volume 4, Issue 2, 2012, Pages 37-52]
Storytelling Instrument A Combinational Framework for Developing Sustainable Vision [Volume 4, Issue 4, 2012, Pages 72-92]
S&T Parks Impact of Business Model Innovation on the Performance of Sharif S&T Park Tenants [Volume 14, Issue 3, 2022, Pages 401-417]
Strategic Agility The Effect of Structural Capital on Identifying Business Opportunities with the Mediating Role of Strategic Agility (Case Study: Iranian Food Industry) [Volume 13, Issue 2, 2021, Pages 546-571]
Strategic alliance Strategic Alliance Formation from the Institutional Theory Perspective [Volume 9, Issue 4, 2017, Pages 717-738]
Strategic alliance Identifying and Explaining Key Enabling Factors to Implement a Successful Strategic Alliance . [Volume 11, Issue 4, 2019, Pages 944-964]
Strategic alliance Explaining the Role of Tejarat Bank's Strategic Alliance with FinTechs in Efficiency Mediated by Technological Developments and Digital Banking [Volume 12, Issue 3, 2020, Pages 800-832]
Strategic alliance performance Identifying and Explaining Key Enabling Factors to Implement a Successful Strategic Alliance . [Volume 11, Issue 4, 2019, Pages 944-964]
Strategic Alliances Analyzing of critical success factor of strategic alliances (Case study: Tile & ceramic industrial cluster of Yazd) [Volume 6, Issue 3, 2014, Pages 517-534]
Strategic Alliances Developing a Management Model for R&D Strategic Alliances in Automotive Industry in Iran [Volume 11, Issue 1, 2019, Pages 25-44]
Strategic Alliances Developing a Model of the Risks of International Strategic Alliances in Home Appliance Industry in Iran [Volume 11, Issue 3, 2019, Pages 543-564]
Strategic Alliances Extracting the Effective Factors on Corporate Governance Formation in Strategic Alliances with Focus on International Joint Ventures through Systematic Literature Review [Volume 12, Issue 1, 2020, Pages 64-93]
Strategic Alliances Analysis of the Industrial Context in Developing and Choosing the Structure of the Strategic Alliances [Volume 12, Issue 4, 2020, Pages 934-955]
Strategic and social intelligence Analysing Relationship between Competitive Intelligence and Effectiveness of Marketing Strategies (Studied Industrial City of Ardabil) [Volume 9, Issue 2, 2017, Pages 375-394]
Strategic Brand Management Investigation of the Relationship between Brand Meaning-Creator Elements and Brand Knowledge, According to Customer Based Brand Equity (A Case Study of Bank Mellat) [Volume 3, Issue 4, 2011, Pages 75-92]
Strategic Change Investigating the Role of Organizational Management in Implementing Initiative Strategic Changes; A Systematic Review [Volume 15, Issue 2, 2023, Pages 217-247]
Strategic development of branding process Proposing a Framework for Strategic Development of Branding Process Based on the CIPP Model: A Meta-synthesis Approach [Volume 13, Issue 2, 2021, Pages 306-336]
Strategic Execution Conceptualizing the Nature of Strategic Execution to Organizational Strategies Implementation [Volume 13, Issue 3, 2021, Pages 655-689]
Strategic Foresight Introducing a Process-based Model for Strategic Foresight in Iranian Companies [Volume 10, Issue 2, 2018, Pages 349-370]
Strategic Management Identifying the effective factors on success of strategic planning by structural equations modeling method (Case study: Iran Insurance Company of Tehran city) [Volume 7, Issue 2, 2015, Pages 253-272]
Strategic Management Strategic Management Research in Iran: An Overview of Published Works in Domestic Scientific Journals during 2002 to 2015 [Volume 9, Issue 1, 2017, Pages 83-102]
Strategic objectives Developing and Ranking Strategic objectives Using Fuzzy logarithmic least squares method and Similarity method and Drawing Strategy Map [Volume 6, Issue 3, 2014, Pages 575-600]
Strategic objectives Structuring and Ranking the Strategic Objectives Using the Fuzzy Cognitive Mapping Approach and BORDA-OWA Method [Volume 10, Issue 4, 2018, Pages 871-888]
Strategic orientation Developing a Model of Antecedents and Consequences of Iran Exemplary Exporters’ Competitive Intelligence [Volume 6, Issue 3, 2014, Pages 455-474]
Strategic orientation Designing and Explaining the Strategic Orientation Model in Knowledge-Based Companies in Iran [Volume 10, Issue 3, 2018, Pages 603-622]
Strategic orientation Investigating the Effectiveness of Business Strategic Orientation on Organizational Performance Considering the Intervening Role of Knowledge Management [Volume 10, Issue 4, 2018, Pages 835-854]
Strategic Partners Developing a Model to Recognize, Classify, and Analyz the Uncertainties Affecting the Selection of Strategic Partners in Resilient Economy (Case Study: National Iranian Oil Company) [Volume 13, Issue 1, 2021, Pages 3-20]
Strategic Planning of Human Resources Design of Strategic Planning Model for Human Resources Based on Staff Empowerment Process, Case Study (PEDEX Corporate) [Volume 6, Issue 2, 2014, Pages 251-270]
Strategic regret Understanding the Essence of the Phenomenon of "Strategic Regret":A Phenomenological Study in the Field of Behavioral Strategy [Volume 11, Issue 2, 2019, Pages 277-298]
Strategic Renewal Designing a Strategic Renewal Model for Development of Organizations in Iran based on the Professional Identity of Managers (Case Study: The State-owned Companies of IDRO) [Volume 14, Issue 2, 2022, Pages 326-353]
Strategic Renewal Proposing a Model of a Strategic Renewal Ecosystem with an Emphasis on Corporate Sustainability [Volume 15, Issue 2, 2023, Pages 248-272]
Strategic Renewal Ecosystem Proposing a Model of a Strategic Renewal Ecosystem with an Emphasis on Corporate Sustainability [Volume 15, Issue 2, 2023, Pages 248-272]
Strategic sensemaking Investigating the Relationship between Strategic Sensemaking and Business Model Innovation [Volume 10, Issue 2, 2018, Pages 487-507]
Strategic thinking Measuring the Strategic Thinking of the Managers of Tehran's Municipality [Volume 4, Issue 2, 2012, Pages 129-146]
Strategic thinking Introducing a Process-based Model for Strategic Foresight in Iranian Companies [Volume 10, Issue 2, 2018, Pages 349-370]
Strategic thinking Investigation of Managers’ Mental Modeling regarding Strategic Thinking [Volume 10, Issue 2, 2018, Pages 461-486]
Strategic thinking Cognitive Neurological Investigation of Organizational Leaders’ Brain in the Strategic Thinking Activity: How to Design Cognitive Tasks for a Quantitative Electroencephalography (QEEG) Based Approach? [Volume 11, Issue 1, 2019, Pages 63-86]
Strategy Global Finaicial Ciysis and Some Strategic Suggestions [Volume 1, Issue 2, 2009]
Strategy The Development of Culture - Strategy Matrix with Fuzzy Approach; a Case Study [Volume 8, Issue 2, 2016, Pages 433-460]
Strategy Strategic Management Research in Iran: An Overview of Published Works in Domestic Scientific Journals during 2002 to 2015 [Volume 9, Issue 1, 2017, Pages 83-102]
Strategy Developing a Social Marketing for Insurance Companies [Volume 10, Issue 1, 2018, Pages 31-48]
Strategy A Systematic Literature Review on Supply Chain Strategy [Volume 10, Issue 2, 2018, Pages 279-302]
Strategy Explaining the Appropriate Marketing and Sales Strategies of Companies during the Recession (Case Study: FMCG Industry) [Volume 11, Issue 3, 2019, Pages 459-484]
Strategy Identifying the Dimensions of the Impact of Organizational Identity on Organizational Strategy: a Meta-Synthesis Approach [Volume 13, Issue 1, 2021, Pages 21-41]
Strategy Modeling a Diversification Strategy for Iranian Private Multi-Business Companies [Volume 13, Issue 1, 2021, Pages 42-65]
Strategy The Combined Effect of Organizational Strategy and Competencies on Corporate Brand Identity [Volume 13, Issue 3, 2021, Pages 690-720]
Strategy A Taxonomy Framework for Circular Business Model Patterns from the Perspective of Circular Economy Strategies [Volume 14, Issue 1, 2022, Pages 65-93]
Strategy Providing a Model for Internal Branding Based on the Meta-synthesis Approach [Volume 15, Issue 2, 2023, Pages 273-304]
Strategy assessment An analytical strategy assessment model based on futures study approach in National Iranian Oil Company [Volume 8, Issue 4, 2016, Pages 903-923]
Strategy topology Investigating the Relationship between Strategic Sensemaking and Business Model Innovation [Volume 10, Issue 2, 2018, Pages 487-507]
Strauss and Corbin Model Introducing a Coopetition Model for Domestic Airlines in Iran [Volume 15, Issue 4, 2023, Pages 646-668]
Strength-Weakness-Opportunity and Threat (SWOT) matrix The formulation of Strategy using the Method of Comprehensive Framework for Strategy Formulation Case study: Tabriz sahand khodro company [Volume 1, Issue 2, 2009]
Structural Capital The Effect of Structural Capital on Identifying Business Opportunities with the Mediating Role of Strategic Agility (Case Study: Iranian Food Industry) [Volume 13, Issue 2, 2021, Pages 546-571]
Structural changes An analysis of structural changes of customer segments by a hybrid method of clustering and association rule [Volume 7, Issue 3, 2015, Pages 515-542]
Structural Equation Modeling Examining the effects of market orientation and management innovation on firm performance: The mediating role of technological innovation [Volume 7, Issue 2, 2015, Pages 463-484]
Structural Equation Modeling Effects of green brand image On Green brand Equity (Case study: Representative household appliances Customer and household appliances Customers of chain stores of city of Sanandaj) [Volume 6, Issue 3, 2014, Pages 555-574]
Structural Equation Modeling A Mixed Study on Buyer-Seller Relationships in Industrial Markets (B2B): Case Study of Iran Oil Supply Chain [Volume 13, Issue 1, 2021, Pages 273-303]
Structural Equation Modeling The Effect of Persuasive Knowledge on the Attitude and Lifestyle of Organic Products Consumers; The Mediating Role of Skepticism about Advertising [Volume 14, Issue 1, 2022, Pages 175-196]
Structural Equation Modeling (SEM) A Model of Mobile Payment Systems Characteristics based on Safir Service in Toseeye Saderat Bank [Volume 5, Issue 1, 2013, Pages 1-20]
Structural Equation Modeling (SEM) Widespread Patterns of Customer Deception in Chain Stores: Customer Deception Tree [(Articles in Press)]
Structural equation model (SEM) The Role of Viral Marketing on Costumer-Based Brand Equity in Tehran Mobile Market [Volume 9, Issue 2, 2017, Pages 337-352]
Structural Equations Modeling Providing a Model to Analyzing and Choosing Foreign Markets in Car Industry [Volume 2, Issue 1, 2010]
Structural-interpretative approach Modeling Gamification in Online Stores with an Interpretive Structural Approach [Volume 11, Issue 3, 2019, Pages 699-716]
Structural interpretive modeling Developin a Model for Marketing Intelligence of Internal Automotive Industry [Volume 11, Issue 3, 2019, Pages 677-698]
Structural modeling interpretation Network Model of Risk in Non-Oil Export Sector in Iran [Volume 12, Issue 3, 2020, Pages 702-726]
Stuhlfout and Yoo’s model of creativity in advertising Identifying and Ranking the Factors, Affecting Advertising Creativity in Iran’s TV Commercials [Volume 7, Issue 4, 2015, Pages 823-840]
Successful Brand Model of Successful Branding in the Ceramic and Tile Industry Using Grounded Theory Approach [Volume 9, Issue 4, 2017, Pages 826-807]
Superiority Consumers’ Arrogance; Understanding Semantic Perceptions Using Phenomenology [Volume 12, Issue 2, 2020, Pages 436-454]
Supply and Demand The Role of Brands in Purchasing Luxury Auto [Volume 4, Issue 4, 2012, Pages 1-20]
Supply Chain The Relation of Deploying RFID Technology to Raise Competitive Advantage on Tehran Chain Stores [Volume 5, Issue 1, 2013, Pages 143-158]
Supply Chain Simulating the effects of Knowledge co-creation policies in supply chain on NPD performance using system dynamics [Volume 7, Issue 3, 2015, Pages 737-760]
Supply Chain A Systematic Literature Review on Supply Chain Strategy [Volume 10, Issue 2, 2018, Pages 279-302]
Supply Chain Developing a Business Sustainability Model in the Supply Chain Using the Meta-Synthesis Approach [Volume 12, Issue 3, 2020, Pages 627-651]
Supply Chain Management The Impact of Supply Chain Management on Improving the Performance of Automotive Parts Industry through Competitive Advantage [Volume 6, Issue 1, 2014, Pages 67-88]
Supply Stability Gas Consumptions Forecasting in 5th Economic, Social& Political Development Plan Horizon [Volume 3, Issue 1, 2011, Pages 109-234]
Sustainable competitive advantage A Resource Based View to Identifying the Influential Factors in Sustainable Competitive Advantage of Banking Service in Bank Mellat [Volume 4, Issue 2, 2012, Pages 91-112]
Sustainable competitive advantage An Integrity-based Conceptual Framework for Creating, Maintaining and Developing Marketing Capabilities, Sustained Competitive Advantage and Superior Business Performance [Volume 12, Issue 3, 2020, Pages 594-626]
Swait. Investigating the Effect of Brand Credibility on Customer Loyalty and Behaviour in Hygienic Products [Volume 3, Issue 3, 2011, Pages 35-56]
Sweeny Investigating the Effect of Brand Credibility on Customer Loyalty and Behaviour in Hygienic Products [Volume 3, Issue 3, 2011, Pages 35-56]
Switching Intention The Effect of Consumer’s Perceived Quality, Satiation and Satisfaction on Switching Intention (Case under study: Italian Restaurants in Tehran) [Volume 8, Issue 3, 2016, Pages 549-568]
SWOT analysis Analyzing Strategic Position of Universities and Nonprofit Institutes in Iran: Using a Strategic Analysis Comprehensive Approach [Volume 5, Issue 3, 2013, Pages 19-38]
Symbolic Convergence Theory Rasht Brand Story Based on Published Symbolic Repertoires in the Media [Volume 12, Issue 1, 2020, Pages 24-43]
Symbolic Interaction Theory Developing a Conceptual Model of Brand Love Based on the Symbolic Interaction Theory [Volume 13, Issue 3, 2021, Pages 744-768]
System Status of Marketing Information System in Medium and Large Size Food Industries [Volume 3, Issue 3, 2011, Pages 1-18]
System and Transactional SQ scale (SYSTRA-SQ) Performance Management and its Relationship with Service Quality at Isfahan Melli Bank [Volume 1, Issue 3, 2009]
Systematic literature review A Systematic Literature Review on Supply Chain Strategy [Volume 10, Issue 2, 2018, Pages 279-302]
Systematic review Convergence in Multidimensional, Interdisciplinary, and Inter-Organizational Approaches in B2B Sales Performance Evaluation Research: Systematic Literature Review [Volume 12, Issue 2, 2020, Pages 285-314]
Systematic review Identifying Board Processes through Behavioral Perspective toward Corporate Governance using Meta-Synthesis Approach [Volume 13, Issue 1, 2021, Pages 88-113]
Systematic review Developing a Product Scarcity Framework in Marketing: A Systematic Review of Theoretical Foundations [Volume 14, Issue 3, 2022, Pages 418-444]
Systematic review Typology and Ranking of Price Discount Frames: A mixed study [(Articles in Press)]
Systematic review Mapping and Analysis of Exit Strategy Research: A Bibliometrics and Systematic Review [(Articles in Press)]
System Dynamics Analyzing of critical success factor of strategic alliances (Case study: Tile & ceramic industrial cluster of Yazd) [Volume 6, Issue 3, 2014, Pages 517-534]
System Dynamics Simulating the effects of Knowledge co-creation policies in supply chain on NPD performance using system dynamics [Volume 7, Issue 3, 2015, Pages 737-760]
System Perspective Measuring the Strategic Thinking of the Managers of Tehran's Municipality [Volume 4, Issue 2, 2012, Pages 129-146]

T

Talent The Impact of employer brand attractiveness on Talent's Intention to recruitment (The case of subordinate companies of Oil ministry) [Volume 8, Issue 1, 2016, Pages 205-228]
Talented Employees Developing an Employer Branding Model based on the Expectations of Talented Employees [Volume 13, Issue 2, 2021, Pages 337-361]
Tangible Assets A Resource Based View to Identifying the Influential Factors in Sustainable Competitive Advantage of Banking Service in Bank Mellat [Volume 4, Issue 2, 2012, Pages 91-112]
Tax Comparison Customer Satisfaction Indices and Finding a Model for Measurement Taxpayer Satisfaction [Volume 1, Issue 2, 2009]
Taxonomy framework A Taxonomy Framework for Circular Business Model Patterns from the Perspective of Circular Economy Strategies [Volume 14, Issue 1, 2022, Pages 65-93]
Taxpayer Comparison Customer Satisfaction Indices and Finding a Model for Measurement Taxpayer Satisfaction [Volume 1, Issue 2, 2009]
Technical Service Quality Measuring Customer Perceived Service Quality with Market Sense Making Approach [Volume 3, Issue 4, 2011, Pages 1-18]
Technique for Order of Preference by Similarity to Ideal Solution (FTOPSIS) Identification and prioritization of the tourism industry's target markets using Multi Attribute Decision Making Approach in a fuzzy environment [Volume 7, Issue 2, 2015, Pages 381-406]
Technological intelligence Analysing Relationship between Competitive Intelligence and Effectiveness of Marketing Strategies (Studied Industrial City of Ardabil) [Volume 9, Issue 2, 2017, Pages 375-394]
Technology Acceptance The Role of Social Presence and Basic Psychological Needs in Customers’ Intention to Return to Online Stores: A Case Study of Snapfood [Volume 12, Issue 3, 2020, Pages 548-572]
Technology Acceptance Model The Investigation of Effective Factors in Acceptance of Electronic Banking (Mellat Bank Case Study) [Volume 3, Issue 4, 2011, Pages 93-114]
Technology acceptance model (TAM) A Model of Mobile Payment Systems Characteristics based on Safir Service in Toseeye Saderat Bank [Volume 5, Issue 1, 2013, Pages 1-20]
Technology acceptance model (TAM) The Impact of the Myers-Briggs Personality Dimensions on Shopping Intentions in Online Environments: A Comparative Study [Volume 9, Issue 1, 2017, Pages 21-42]
Technology Factors Effects of B2C Retailing Website Features on Customer Online Purchase Intention, Using Conjoint Analysis [Volume 4, Issue 4, 2012, Pages 127-146]
Technology Orientation The Impact of Organizational Culture on Marketing Capabilities and Performance: Explaining the Mediating Role of Extroverted Strategic Orientations [Volume 9, Issue 4, 2017, Pages 739-762]
Tehran Identification of effective personal factors in attracting customers to shopping centers– case of Tehran [Volume 8, Issue 3, 2016, Pages 681-698]
Tehran chain stores The Relation of Deploying RFID Technology to Raise Competitive Advantage on Tehran Chain Stores [Volume 5, Issue 1, 2013, Pages 143-158]
Tehran Stock Exchange A strategic model of in-crisis firms’ turnaround process [Volume 6, Issue 3, 2014, Pages 497-516]
Tehran University Explaining effect of Entrepreneurial Organizational Culture on Academic Entrepreneurship in the University of Tehran [Volume 5, Issue 2, 2013, Pages 89-114]
Telephpne & Mobile communications Developing a Conceptual Model for Competitive Collaborative Strategy in Iran Telephone and Mobile Communications Sector: A Multi-case Study [Volume 11, Issue 3, 2019, Pages 525-542]
Teleshopping The Role of Consumers’ TV Personality and Interaction with Audience in Teleshopping Behavior (Case Study: Ardabil City) [Volume 12, Issue 2, 2020, Pages 502-519]
Teleshopping behavior The Role of Consumers’ TV Personality and Interaction with Audience in Teleshopping Behavior (Case Study: Ardabil City) [Volume 12, Issue 2, 2020, Pages 502-519]
Tendency to entrepreneurship The Role of Psychological Empowerment and Tendency to Entrepreneurship in Relationship between Market-orientation and Organizational Innovation [Volume 9, Issue 2, 2017, Pages 233-258]
Tensile price claims The Impact of Discount Uncertainty on the Decision to Buy [Volume 13, Issue 3, 2021, Pages 791-813]
Testing Model Testing the customer experience management model in E-banking [Volume 13, Issue 4, 2021, Pages 974-1000]
Textile industry The relationship between organizational innovation and performance considering the role of marketing innovation as intermediary variable (Case study: small and medium-sized businesses in the textile industry [Volume 7, Issue 2, 2015, Pages 485-500]
Text mining Identifying the Constructive Elements of “Value Proposition” and their Impact on Customers’ Satisfaction using Sentiment Analysis based on Text Mining [Volume 12, Issue 4, 2020, Pages 1092-1116]
Text mining Customer Reviews Classification with Text Mining and Deep Learning Approach (Case Study: Digikala Customers Reviews) [Volume 14, Issue 4, 2022, Pages 675-694]
Text mining Meta-analysis on Studies of Deviant Marketing Behaviors: Past, Present and Future [Volume 15, Issue 4, 2023, Pages 689-721]
The agents’ selling performance Specifying the Social Media Usage among Insurance Companies, Agents and Clients (insured)’ Interactions (Case study: Iran Insurance Co.) [Volume 9, Issue 2, 2017, Pages 271-294]
The best & worst method Anti-marketing Use of Tobacco and Prioritizing Strategies Using Multi-criteria Decision-making Techniques [Volume 10, Issue 3, 2018, Pages 547-566]
The brand’s selling performance Specifying the Social Media Usage among Insurance Companies, Agents and Clients (insured)’ Interactions (Case study: Iran Insurance Co.) [Volume 9, Issue 2, 2017, Pages 271-294]
The Connection Quality The Investigation of Effective Factors in Acceptance of Electronic Banking (Mellat Bank Case Study) [Volume 3, Issue 4, 2011, Pages 93-114]
The Desire to Return to the Site Investigation of Individual Motivational Factors on Online Shopping [Volume 4, Issue 2, 2012, Pages 37-52]
The dissertation journey ُLetter from the Editor- in- Chief: The dissertation journey [Volume 10, Issue 4, 2018, Pages 1-5]
The E-Retailers. Investigation of Individual Motivational Factors on Online Shopping [Volume 4, Issue 2, 2012, Pages 37-52]
Thematic analysis Reprocessing the Indicators of Human Capabilities Development in the light of Imam Ali’s (peace be upon him) Order to Malek Ashtar [Volume 6, Issue 1, 2014, Pages 167-186]
Thematic analysis Developing a Framework of Causes and Consequences of Hatred for Iranian Product Brands [Volume 12, Issue 1, 2020, Pages 3-23]
Thematic analysis Identifying the Mental Models of Managers of Food Industry Companies Regarding Barriers to Export Development (Case Study: Managers of Dairy Product Companies) [Volume 12, Issue 1, 2020, Pages 198-226]
Thematic analysis Developing a Model to Recognize, Classify, and Analyz the Uncertainties Affecting the Selection of Strategic Partners in Resilient Economy (Case Study: National Iranian Oil Company) [Volume 13, Issue 1, 2021, Pages 3-20]
Thematic analysis Typology of Fake Social Media News in the Context of Iran: An Ethnographic Approach [Volume 13, Issue 3, 2021, Pages 814-844]
Thematic analysis Identification of the Effect of the Behavioral Components on the Sales Force Performance using the Emotional Intelligence Development Approach (Case Study: Refah Chain Stores) [Volume 14, Issue 1, 2022, Pages 114-148]
Thematic analysis Identifying the Dimensions of Personal Resilience Model of Iranian Startup Founders [Volume 14, Issue 4, 2022, Pages 741-769]
Theme Analysis A Conceptual Model of Brand Talkability in Automobile Industry Based on Interpretive-structural Modelling Approach [Volume 11, Issue 2, 2019, Pages 299-318]
Theory and problem solving Survey of Theory-building Barriers in Social Sciences Area [Volume 1, Issue 2, 2009]
The Relevance of Marketing Marketing Role and Marketing Relevance in Small Industries [Volume 5, Issue 2, 2013, Pages 1-16]
The Role of Marketing Marketing Role and Marketing Relevance in Small Industries [Volume 5, Issue 2, 2013, Pages 1-16]
Thesis Content, Correspondence and Meta Method Analysis of Marketing Theses in Selected Universities in Tehran [Volume 5, Issue 3, 2013, Pages 105-124]
Thinking in Time Measuring the Strategic Thinking of the Managers of Tehran's Municipality [Volume 4, Issue 2, 2012, Pages 129-146]
Three-branch model Developin a Model for Marketing Intelligence of Internal Automotive Industry [Volume 11, Issue 3, 2019, Pages 677-698]
Time pressure Investigating the Role of SMS Time Pressure in Effectiveness of Mobile Advertising with Moderation of Customer's Age [Volume 9, Issue 1, 2017, Pages 43-62]
Topic Extraction Identifying the Constructive Elements of “Value Proposition” and their Impact on Customers’ Satisfaction using Sentiment Analysis based on Text Mining [Volume 12, Issue 4, 2020, Pages 1092-1116]
Top management team Investigating the Relationship between Strategic Sensemaking and Business Model Innovation [Volume 10, Issue 2, 2018, Pages 487-507]
Top managers commitment Effect of Top Managers’ Commitment, Knowledge Management and Organizational Learning on Customer Capital [Volume 11, Issue 2, 2019, Pages 357-374]
TOPSIS. Improving Doing Business in Order to Achieve Economic Vision of IRI 2025: An Employing Based on TOPSIS & Entropy Techniques [Volume 4, Issue 1, 2012, Pages 121-138]
Toseeye Saderat bank A Model of Mobile Payment Systems Characteristics based on Safir Service in Toseeye Saderat Bank [Volume 5, Issue 1, 2013, Pages 1-20]
Total quality management practice The Effectiveness of "Total Quality Management Practice" on "Innovation Performance" through "Organizational Learning Capability" in Bunkering Industry [Volume 11, Issue 2, 2019, Pages 403-414]
Tourism A Survay of Factors Influencing on ‎Tourism based on Expects and Conceptions and Gap Analysis (Case Study: Sareien Tourism City in Ardabili) [Volume 3, Issue 2, 2011, Pages 1-22]
Tourism Suevey of Problems and obstacles to tourism development in the Esfehan city as a tourist [Volume 7, Issue 4, 2015, Pages 865-880]
Tourism A Model for Multi-sensory Marketing in Tourism Destination Branding [Volume 9, Issue 1, 2017, Pages 63-82]
Tourism Proposing a Model of Co-Creative Participation in Tourism Market [Volume 10, Issue 4, 2018, Pages 889-904]
Tourism Identification of the Factors Influencing the Selection of Souvenir Products in the Tourist Market of Kish Region [Volume 12, Issue 4, 2020, Pages 888-910]
Tourism information quality Evaluation of the Impact of the Quality of Tourism Information on Social Media on the Formation of the Mental Image of Destination Using Rough Sets Theory [Volume 12, Issue 2, 2020, Pages 455-476]
Tourism Marketing Identification and prioritization of the tourism industry's target markets using Multi Attribute Decision Making Approach in a fuzzy environment [Volume 7, Issue 2, 2015, Pages 381-406]
Tourism motivations From European Tourists Motivation to Destination Choice (Iran as a Case) [Volume 7, Issue 4, 2015, Pages 921-940]
Tourist The effect of Word of Mouth on Domestic Tourists’ Decision for Traveling to Foreign Countries [Volume 5, Issue 4, 2013, Pages 99-120]
Tourist Suevey of Problems and obstacles to tourism development in the Esfehan city as a tourist [Volume 7, Issue 4, 2015, Pages 865-880]
Tourist Designing and explaining a model of the effect of word of mouth on destination image of tourists and travel intention (case study of Isfahan) [Volume 8, Issue 4, 2016, Pages 811-832]
Tourists perceptions The Intervening Role of Tourists’ Perception in the Effect of Word of Mouth Advertisement on the Intention to Visit Religious Tourism Destinations (Case Study: Mashhad) [Volume 10, Issue 4, 2018, Pages 815-834]
Trade policymaking Impacts of Export Promotion Programs on Firm’s Export Performance: The case of Iranian electric industry [Volume 2, Issue 2, 2010]
Trade policymaking Studying Globalization Impacts on Trade Policymaking System of I.R. Iran [Volume 3, Issue 4, 2011, Pages 35-54]
Trade risk management Investigating the Effectiveness of Characteristics of Exporting Companies, Characteristics of Export Transactions and Experience in Trade Claims through the Intermediary Variables of Trade Risk Management on Export Performance (Case Study: Pharmaceutical Exporting Companies in Iran) [Volume 12, Issue 3, 2020, Pages 774-799]
Trade show The Investigation of the Effective Factors of Process and Extent of Realization Trade Show Goals from the Standpoint of Exhibitors [Volume 10, Issue 2, 2018, Pages 421-440]
Trade show goals The Investigation of the Effective Factors of Process and Extent of Realization Trade Show Goals from the Standpoint of Exhibitors [Volume 10, Issue 2, 2018, Pages 421-440]
Trade show process The Investigation of the Effective Factors of Process and Extent of Realization Trade Show Goals from the Standpoint of Exhibitors [Volume 10, Issue 2, 2018, Pages 421-440]
Trade show resources The Investigation of the Effective Factors of Process and Extent of Realization Trade Show Goals from the Standpoint of Exhibitors [Volume 10, Issue 2, 2018, Pages 421-440]
Training services Coincidence Survey of TPO1's Marketing Services with Exporter's Expectation [Volume 1, Issue 2, 2009]
Transformational Leadership Performance Implications of Sales & Marketing Strategy [Volume 5, Issue 1, 2013, Pages 61-84]
Transformational Leadership Style The Relationship between Brand Transformational Leadership Style and Brand Citizenship Behavior Considering the Mediating Role of the Staff Trust in Sales and Marketing in the Ceramic and Tile Industry [Volume 9, Issue 4, 2017, Pages 877-904]
Transition Economies Developing a Model to Evaluating Effective Factors on Impulse Buying Behavior [Volume 3, Issue 4, 2011, Pages 127-140]
Transportation Infrastructure Assessment of Logistic Performance on Global Competitiveness during 2007-2013 [Volume 6, Issue 2, 2014, Pages 359-380]
Travel decision The effect of Word of Mouth on Domestic Tourists’ Decision for Traveling to Foreign Countries [Volume 5, Issue 4, 2013, Pages 99-120]
Travel decision Designing and explaining a model of the effect of word of mouth on destination image of tourists and travel intention (case study of Isfahan) [Volume 8, Issue 4, 2016, Pages 811-832]
Travel intention The Intervening Role of Tourists’ Perception in the Effect of Word of Mouth Advertisement on the Intention to Visit Religious Tourism Destinations (Case Study: Mashhad) [Volume 10, Issue 4, 2018, Pages 815-834]
Turnover intention Specification of corporate social responsibility effect on relationship quality and its outcomes (Case study: Kayson Construction & Engineering Services Company) [Volume 6, Issue 4, 2014, Pages 665-685]
TV brand Surveying of Criteria for Purchasing Television Set and Recognizing Customers' Decision Making Styles in Isfahen [Volume 11, Issue 3, 2019, Pages 631-650]
TV personality The Role of Consumers’ TV Personality and Interaction with Audience in Teleshopping Behavior (Case Study: Ardabil City) [Volume 12, Issue 2, 2020, Pages 502-519]
Type of Mannequin Exploration of the Role of Visual Merchandising (Mannequin) on Women’s shopping Behavior through the Moderating Role of Type of Store and Customers’ Intention: An Experimental Research Approach [Volume 13, Issue 1, 2021, Pages 247-272]
Typology Typology of Export Behavior of Exporting Firms in Iran Electrical Industry [Volume 10, Issue 1, 2018, Pages 1-30]
Typology Typology of Fake Social Media News in the Context of Iran: An Ethnographic Approach [Volume 13, Issue 3, 2021, Pages 814-844]

U

Uncertain price promotions The Impact of Discount Uncertainty on the Decision to Buy [Volume 13, Issue 3, 2021, Pages 791-813]
Uncertainty Developing a Model to Recognize, Classify, and Analyz the Uncertainties Affecting the Selection of Strategic Partners in Resilient Economy (Case Study: National Iranian Oil Company) [Volume 13, Issue 1, 2021, Pages 3-20]
Unhealthy Food Product Promotional Techniques in Advertisement of Unhealthy Food Product in Children Magazines [Volume 13, Issue 1, 2021, Pages 114-131]
Universal Banking Comparing the dimensions of banking business model in Iran with universal banking [Volume 8, Issue 1, 2016, Pages 73-88]
University of Tehran Entrepreneurial Organization is a matter of the last few years a lot of emphasis on it [Volume 9, Issue 2, 2017, Pages 395-414]
Unplanned buying The Unplanned Online Buying Behavior in Social Commerce: The Role of Users’ Pseudo-social Interactions (Case: Users of Instagram Network) [Volume 9, Issue 3, 2017, Pages 463-484]
Usability Assessing Domestic Customer's Attitude for Website Usability and Attractiveness in Iran Petrochemical Commercial Company (IPCC)in B2B Market Space [Volume 1, Issue 1, 2009]
Usefulness The Investigation of Effective Factors in Acceptance of Electronic Banking (Mellat Bank Case Study) [Volume 3, Issue 4, 2011, Pages 93-114]
U.S importers A comparative investigation of Iranian exporters’ and American importers’ perception of Persian handmade carpet branding strategy in the U.S. market [Volume 6, Issue 3, 2014, Pages 441-454]
Using of Tobacco Anti-marketing Use of Tobacco and Prioritizing Strategies Using Multi-criteria Decision-making Techniques [Volume 10, Issue 3, 2018, Pages 547-566]

V

Value Designing and Measuring Native Scale for Value Creation in Iran Commercial Banks [Volume 3, Issue 1, 2011, Pages 1-18]
Value The Relationships between Sales Culture and Customers’ Perceived value and Performance (the Case of Employees and Customers of Banks and Financial Institutions in Poldokhtar City) [Volume 9, Issue 4, 2017, Pages 689-716]
Value An Investigation of Values: Laddering with Cosmetic Products Consumers [Volume 10, Issue 2, 2018, Pages 441-460]
Value-based Pricing Analyzing Pricing Strategies of MTN-Irancell [Volume 2, Issue 4, 2010]
Value co-creation Value Co-Creation Model in Interior Design Industry [Volume 14, Issue 1, 2022, Pages 4-36]
Value creation Designing and Measuring Native Scale for Value Creation in Iran Commercial Banks [Volume 3, Issue 1, 2011, Pages 1-18]
Value creation Designing a Model for Competitive Advantage in Electronic Banking Applying Grounded Theory [Volume 11, Issue 1, 2019, Pages 45-62]
Value creation Value Creation for Marketing Capacities; Articulating Entrepreneurship Orientation and Market Orientation Interactions: The Mediating Role of Innovative Approach [Volume 11, Issue 1, 2019, Pages 87-104]
Value creation The Roles of Iranian Parent Enterprises in Creating and Destroying Value: A Multiple Case Study [Volume 12, Issue 2, 2020, Pages 262-284]
Value Creation in Banks Designing and Measuring Native Scale for Value Creation in Iran Commercial Banks [Volume 3, Issue 1, 2011, Pages 1-18]
Value Creation in Service Enterprises Designing and Measuring Native Scale for Value Creation in Iran Commercial Banks [Volume 3, Issue 1, 2011, Pages 1-18]
Value destruction The Roles of Iranian Parent Enterprises in Creating and Destroying Value: A Multiple Case Study [Volume 12, Issue 2, 2020, Pages 262-284]
Value dimentions Analyzing the Value Dimensions of Relationship Marketing and Brand Loyalty of Mobile Phones [Volume 3, Issue 2, 2011, Pages 149-172]
Viral Advertising Evaluating the Effectiveness of Viral Advertising Using Experimental Design [Volume 5, Issue 3, 2013, Pages 125-144]
Viral marketing The Role of Viral Marketing on Costumer-Based Brand Equity in Tehran Mobile Market [Volume 9, Issue 2, 2017, Pages 337-352]
Virtual reality Virtual Reality Technology in Tourism Destination Marketing [Volume 13, Issue 3, 2021, Pages 721-743]
Vision The Envisioned Future and formulating the vision of universities: The Cast Study Vali-e-Asr University of Rafsanjan [Volume 3, Issue 3, 2011, Pages 113-130]
Vision A Combinational Framework for Developing Sustainable Vision [Volume 4, Issue 4, 2012, Pages 72-92]
Visioning Models A Combinational Framework for Developing Sustainable Vision [Volume 4, Issue 4, 2012, Pages 72-92]
Visual Arts Marketing in Iran Marketing Model for Modern and Contemporary Visual Arts in Institutional Context: A Grounded Theory Study on Iran Market [Volume 10, Issue 4, 2018, Pages 713-742]
Visual attention The Effect of Regulatory Focus and Purchasing Strategy Manipulation on Consumer’s Visual Attention to Nutrition Label: A Lab Experiment Using Eye Tracking Method [(Articles in Press)]
Visual Characteristic of Packaging An Investigation of the Effect of Packaging Characteristics (Visual and Functional) on Food Purchasing Behaviors: Moderating Role of Customer Demography [Volume 4, Issue 3, 2012, Pages 65-82]
Visual elements The Effect of Visual Elements in Direct Print Advertising of Diary Products on the Consumers’ Recall: An Experimental Field Study [Volume 12, Issue 4, 2020, Pages 1050-1068]
Visual Identity Archetypal Associations of Geometric Shapes: Lessons for Marketing Managers [Volume 9, Issue 4, 2017, Pages 787-806]
Vivid Description The Envisioned Future and formulating the vision of universities: The Cast Study Vali-e-Asr University of Rafsanjan [Volume 3, Issue 3, 2011, Pages 113-130]

W

Ward Method Clustering Bank's Customers Using Artificial Neural Networks [Volume 6, Issue 1, 2014, Pages 187-206]
Web 0.2 Desgining a Framework for Acquisition of Competitive Intelligence 0.2 Using Best Worst Method (BWM) [Volume 11, Issue 3, 2019, Pages 651-676]
Web 2.0 Developing a Business Model for Social Commerce in Tourism Industry in Iran. [Volume 11, Issue 4, 2019, Pages 895-918]
Web Advertising Providing a New Decision Model in Internet Advertising Planning Using Non-dominated Sorting Genetic Algorithm II [Volume 13, Issue 4, 2021, Pages 1001-1016]
Website quality Investigating the Effect of Social Business Characteristics on Trust and Willingness to Partnership [Volume 10, Issue 4, 2018, Pages 777-794]
Web store Modeling Gamification in Online Stores with an Interpretive Structural Approach [Volume 11, Issue 3, 2019, Pages 699-716]
Welfare Facilities A Survey of the Factors Affecting International Exhibition Center Branding (Case Study: Iran Fair) [Volume 3, Issue 3, 2011, Pages 71-90]
Willingness to Pay The Impact of Perceived Price Fairness on Loyalty, Willingness to Pay, Complain and Revenge Intention of Customers (Case Study: Internet Services Industry) [Volume 7, Issue 4, 2015, Pages 967-984]
Word of mouth The Influence of¬ Word of Mouth on Purchase of Local Made Cars (Case¬ Study: Samand from Iran Khodro Company in City of Isfahan) [Volume 3, Issue 3, 2011, Pages 57-70]
Word of mouth Theoretical and Empirical Study of Determinants of Word of Mouth in Airline Companies: The Case of Iran Airline Company [Volume 5, Issue 1, 2013, Pages 41-60]
Word of mouth The effect of Word of Mouth on Domestic Tourists’ Decision for Traveling to Foreign Countries [Volume 5, Issue 4, 2013, Pages 99-120]
Word of mouth Designing and explaining a model of the effect of word of mouth on destination image of tourists and travel intention (case study of Isfahan) [Volume 8, Issue 4, 2016, Pages 811-832]
Word of mouth The Intervening Role of Tourists’ Perception in the Effect of Word of Mouth Advertisement on the Intention to Visit Religious Tourism Destinations (Case Study: Mashhad) [Volume 10, Issue 4, 2018, Pages 815-834]
Word of mouth advertisement Virtual Reality Technology in Tourism Destination Marketing [Volume 13, Issue 3, 2021, Pages 721-743]
Word of mouth advertising Investigating Environmental Value and Green Image Supposed Effects on the Word of Mouth Advertising Tendency by Explaining Green Trust and Willingness to Pay Roles through the SOR Model Framework [Volume 11, Issue 4, 2019, Pages 804-824]
Word of mouth communication Locus of Control and Word of Mouth Communication among Consumer [Volume 3, Issue 2, 2011, Pages 101-114]
Workforce Agility The relationship between Workforce Agility and New Product Innovation in High-tech [Volume 8, Issue 2, 2016, Pages 245-258]
World-class marketing. Design and Explanation a World-Class Marketing Pattern in Iran [Volume 2, Issue 2, 2010, Pages 1-139]
World-class organization Design and Explanation a World-Class Marketing Pattern in Iran [Volume 2, Issue 2, 2010, Pages 1-139]

Z

Zanjan Comparative survey of Relationship between Competitive Intelligence and Marketing Effectiveness among Public and Private Banks in Zanjan Province [Volume 4, Issue 2, 2012, Pages 1-18]
ZMET Eliciting Mental Map of the Customers of Digikala E-Stores Using Zaltman Metaphor Elicitation Technique (ZMET) [Volume 10, Issue 1, 2018, Pages 49-72]